The Luxury Travel Marketer

The Luxury Travel Marketer

Hosted by Jadewolf Marketing, this bi-weekly podcast features luxury marketing advice for marketers and business owners that are active in luxury travel, private aviation, luxury hospitality and super yachting. For more information visit www.jadewolfmarketing.com

Episodes

April 15, 2021 40 min

It is time for another book review. And this one is a masterpiece. If you want to know why we loved reading this fantastic primer on the superyacht industry tune in and listen to the episode.

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We attended ITB Berlin 2021 and give you the most relevant bits of information when it comes to travel trends, the state of the market, luxury demand, search marketing and the pros and cons of attending in general if you're active in luxury travel.

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David vs Goliath, the major luxury hospitality franchise against the small but artsy and beautiful luxury boutique resort. Who will win the business? Tune in to find out.

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Hearing is one of your most important senses. Nonetheless it is the one that is most often neglected by luxury marketers. Be it online or in the physical world. Tune into this episode if you want to take control of your audio marketing and start enchanting HNW-customers.

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Are you still using excel sheets, outlook and your phone to organize your customer data and sales activities? If yes, then you need to listen to this episode and upgrade your process so you can start closing bigger deals, faster and more efficient than ever before.

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Is affiliate marketing only about discounts and cheap products? Or is there a way luxury brands can use public and private networks, influencers and other contacts to successfully promote their high-ticket services and products in a low-cost but effective way? Tune in to find out.

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Let's dive into the different options that marketers have if they want to personalize their campaigns, their content and their channel mix to each individual HNWI persona they have in their business. 

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We have finally released our recap of INSPIRE 2020. Tune in to find out what is happening in the luxury hospitality world and what awaits us in 2021 according to the International Luxury Hotel Associations latest event. 

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We're back for another episode. This time we want to shed some light on how you can position yourself as a trusted expert with your affluent clients, doesn't matter if you're working in aviation, hospitality, yachting or travel, this episode can help you elevate your personal brand to new levels.

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As a request from one of our Patrons we're gonna look today at account based marketing for  HNWI membership clubs in travel. How do you go about creating a curated list of VIPs, how do you market to them and what are some associated costs? Tune in to find out.

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January 15, 2021 28 min

Everybody has attended virtual events in 2020. Virtual events as an alternative or enhancement to in-person events are most likely here to stay. But how do you use virtual events to sell to VIPs and UHNWIs? Tune in to find out.

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Let's talk about the NBAA event VBACE 2020 and what it means for aviation marketers. It's a new year and we are back  with new episodes to bring you news and know-how from the world of luxury marketing. 

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In this episode we explain why there is sometimes a toxic relationship between sales & marketing in luxury travel companies and how you can align these departments for optimal performance. 

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2020 was a garbage fire. But what about 2021, will things change? We think they will, for the better! Listen to this episode to find out what 2021 has in store in terms of marketing, luxury travel, aviation, yachting and hospitality.

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Being data-driven means a lot of different things for different people. In this episode we go deep and break down exactly what a data-driven mindset is and how you can apply it to your business, no matter what stage it is in. 

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Our business has been selling luxury products and services for over 100 years, how dare you to question us? Do you believe in this philosophy or should it rather be,  how can we serve you, how can we fulfill your travel or leisure fantasy? Find out in this episode why should make a clear distinction between the two approaches.

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Is your affluent prospect problem aware, brand aware or even product aware? Or has he or she just seen your logo somewhere on a billboard or in some luxury magazine? Learn how to raise brand awareness the right way in this week's episode!

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Agencies are an integral part of the marketing ecosystem. This applies especially to luxury travel. In this episode we give you a primer on how to find a good agency (apart from us of course) and how you can make sure to get the maximum ROI out of the relationship.

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Ever heard of neuromarketing? It governs how we react, based on our 5 senses and emotions, to advertising and branding. If you want to learn more about how the limbic system influences every purchase decision in luxury marketing, tune in now!

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What is the magic bullet paradox? Why is it so fatal for business owners and inexperienced marketers alike? What can you do to avoid it and be successful in the long-term in luxury travel? Tune in to find out.

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