The Luxury Travel Marketer

The Luxury Travel Marketer

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com... Show More

Episodes

September 24, 2020 30 min

Being a successful luxury marketer has a lot to do with the right mindset. Instead of relying on the status quo make sure that you are approaching your marketing challenges the right way. It can mean the difference between success and failure!

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What are you trying to express with your luxury brand? Power, status, freedom, beauty, harmony or something else? Are these emotions helping you sell or are you missing the beat? Tune in to find out how to use implicit codes in your luxury marketing.

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Did you ever feel like an ad or website really speaks to you? Did you ever feel an instant connection to a brand, service or product and knew you had to buy it no matter what? If yes, then you have experienced emotional resonance. Tune in to learn more about how to use this neuromarketing concept in your luxury marketing.

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In this episode we talk about the number one mistake that luxury marketers make, all the time! If you want to avoid falling into this trap, listen to this episode!

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We talk with André Baljeu, co-founder of the hospitality focused intelligence and networking platform TechTalk.Travel about tech adoption in the industry, current and future trends and how hoteliers need to embrace the future if they want to stay successful.

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50 episodes and over 5000 downloads later we are the only podcast that combines digital marketing, luxury marketing and travel marketing into one experience. In this episode we talk about the state of our agency in 2020, how the crisis has affected us and why we are positive about the future in 2021 and beyond.

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It is time for some tough love. Listen to this episode and make sure you are not committing these 10 cardinal sins of luxury hospitality marketing!

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Marinas are a super-important part of the superyachting eco-system. Right now they are not in a good place, so let's look at some ways they can come out on top with smart marketing.

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This week we talk to Matthew King and Michael Phillips from Wealth-X. We talk about data, profiling high-net-worth individuals, analyzing your prospects, and getting the max out of your luxury sales and marketing strategy.

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We talk with Barak Hirschowitz - President of the International Luxury Hotel Association about his work, their new website, digital industry events and his outlook on hospitality in 2021 and beyond. Tune in if you are a member of ILHA or if you thinking about becoming one!

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We talk about how sales & marketing software can help superyacht brokers find buyers and sellers quicker and close bigger deals faster. If you're a broker looking to ramp up make sure to tune in!

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In today's episode, Luba and I talk about how to scale your high-net-worth lead generation, once you have hit  profitability with your digital marketing strategy in your business. If you are working in superyachting, private aviation or travel, tune in and learn how to grow your company long-term.

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We are joined today by Chelsea Scholz from Unbounce. We talk about CRO, conversion intelligence, Unbounce as a powerful landing page design tool and the future of data-driven design. Tune in if you want to get more conversions for your campaigns!

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Google Chrome announced in 2019 that they will phase out 3rd party cookies in 2022. This will change the digital advertising landscape forever. If you want to be on top of things and ready for a new technology eco-system when the time comes tune in now!

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We have the wonderful radio and podcast hosts Maeve & Dave Dempsey from Superyacht Radio on for this week's episode. They talk about their radio channel, their podcast shows and how they see the current state of the superyachting industry in 2020. Tune in now!

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Francis Ndicu, Product Manager at Hubspot talks about marketing automation, the inbound methodology and how to use data in your organisation. Make sure to tune in!

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A lot of marketers in luxury travel are always looking for the next growth hack or low-cost opportunity, but is that really a smart approach? In this episode we will cover the most common "free" marketing methods and show why they might not be that easy or cheap after all.

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If you think video is just for Zoom calls with customers then you need to learn a thing or two. Tune in and get inspired on how to use video for engagement, closing and retention in luxury travel.

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We talk to Dr. James Mabey, hospitality veteran and luxury expert when it comes to the Middle East and Asia. Tune in to find out how to tackle this crisis and how luxury hotel brands can enter the Middle East and Asia successfully.

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Sales & marketing are two sides of a coin. If you want to sell effectively in the luxury travel industry, tune in to this episode and learn the psychological fundamentals of dealing with affluent customers.

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