The Luxury Travel Marketer

The Luxury Travel Marketer

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com... Show More

Episodes

February 21, 2021 22 min

Let's dive into the different options that marketers have if they want to personalize their campaigns, their content and their channel mix to each individual HNWI persona they have in their business. 

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We have finally released our recap of INSPIRE 2020. Tune in to find out what is happening in the luxury hospitality world and what awaits us in 2021 according to the International Luxury Hotel Associations latest event. 

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We're back for another episode. This time we want to shed some light on how you can position yourself as a trusted expert with your affluent clients, doesn't matter if you're working in aviation, hospitality, yachting or travel, this episode can help you elevate your personal brand to new levels.

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As a request from one of our Patrons we're gonna look today at account based marketing for  HNWI membership clubs in travel. How do you go about creating a curated list of VIPs, how do you market to them and what are some associated costs? Tune in to find out.

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January 15, 2021 28 min

Everybody has attended virtual events in 2020. Virtual events as an alternative or enhancement to in-person events are most likely here to stay. But how do you use virtual events to sell to VIPs and UHNWIs? Tune in to find out.

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Let's talk about the NBAA event VBACE 2020 and what it means for aviation marketers. It's a new year and we are back  with new episodes to bring you news and know-how from the world of luxury marketing. 

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In this episode we explain why there is sometimes a toxic relationship between sales & marketing in luxury travel companies and how you can align these departments for optimal performance. 

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2020 was a garbage fire. But what about 2021, will things change? We think they will, for the better! Listen to this episode to find out what 2021 has in store in terms of marketing, luxury travel, aviation, yachting and hospitality.

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Being data-driven means a lot of different things for different people. In this episode we go deep and break down exactly what a data-driven mindset is and how you can apply it to your business, no matter what stage it is in. 

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Our business has been selling luxury products and services for over 100 years, how dare you to question us? Do you believe in this philosophy or should it rather be,  how can we serve you, how can we fulfill your travel or leisure fantasy? Find out in this episode why should make a clear distinction between the two approaches.

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Is your affluent prospect problem aware, brand aware or even product aware? Or has he or she just seen your logo somewhere on a billboard or in some luxury magazine? Learn how to raise brand awareness the right way in this week's episode!

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Agencies are an integral part of the marketing ecosystem. This applies especially to luxury travel. In this episode we give you a primer on how to find a good agency (apart from us of course) and how you can make sure to get the maximum ROI out of the relationship.

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Ever heard of neuromarketing? It governs how we react, based on our 5 senses and emotions, to advertising and branding. If you want to learn more about how the limbic system influences every purchase decision in luxury marketing, tune in now!

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What is the magic bullet paradox? Why is it so fatal for business owners and inexperienced marketers alike? What can you do to avoid it and be successful in the long-term in luxury travel? Tune in to find out.

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What excites affluent consumers about your brand? How do you develop luxury USPs, and how do you prioritize them? And finally, how can you distill that missing element that people call the "luxury dream"? In this episode we will answer all of these questions.

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Have you ever heard of the 10 000 hour rule? Well you can become a great luxury marketer in less time than that but it will still take a lot of time, dedication, energy and effort nonetheless. Listen to this episode to find out what some of the resources are you can use on your journey to greatness.

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Are you a solo-travel agent? A travel agency? A yacht sales broker? A vacation rental team of five? An in-house hospitality team with over 50 specialists? No matter where you're at in your business, your marketing and technology efforts need to be adapted to the stage your company is in as well as to your goals. Tune into this extra-long episode on mapping your growth goals to your business model and development stage.

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Being a successful luxury marketer has a lot to do with the right mindset. Instead of relying on the status quo make sure that you are approaching your marketing challenges the right way. It can mean the difference between success and failure!

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What are you trying to express with your luxury brand? Power, status, freedom, beauty, harmony or something else? Are these emotions helping you sell or are you missing the beat? Tune in to find out how to use implicit codes in your luxury marketing.

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Did you ever feel like an ad or website really speaks to you? Did you ever feel an instant connection to a brand, service or product and knew you had to buy it no matter what? If yes, then you have experienced emotional resonance. Tune in to learn more about how to use this neuromarketing concept in your luxury marketing.

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