The Luxury Travel Marketer

The Luxury Travel Marketer

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com... Show More

Episodes

As part of our series on funnels we start off this week with media buying. What is it, how it should be done and what is the relevance for luxury travel marketing.

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Mark as Played

If you are still thinking that digital marketing consists of just having a pretty homepage, doing a little bit of SEO, social media and maybe dabbling in Google Ads, think again! The field of digital marketing has evolved and if you want to generate high-net-worth leads and bookings for your business, you better get up to speed!

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In this episode we teach you why you need to invest time and energy in a proper strategy first before you can start your actual luxury travel marketing campaigns. We also talk about what should be included in a strategy project and how we at Jadewolf Marketing plan out ours.

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In this episode we discuss luxury buyer personas. What are they, why do you need them and how do they fit into a larger marketing strategy for a luxury travel brand?

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Find out how Kapferer & Bastiens "Rules Of Anti-Marketing" from their 2012 classic, "The Luxury Strategy" apply to luxury travel (aviation, hospitality, yachting etc.). This episodes features Liubov, my wonderful co-founder as well. 

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What are the differences between brand marketing and direct response marketing? How does that apply to luxury travel? Why is the distinction important? Find out in Episode 3 of the luxury travel marketer podcast!

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Mark as Played

What are the differences between brand marketing and direct response marketing? How does that apply to luxury travel? Why is the distinction important? Find out in Episode 3 of the luxury travel marketer podcast!

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In the second episode of the luxury travel marketer podcast, we talk about how the luxury travel industry is changing right as we speak and what this means for marketers who want to adapt and be ready for what is about to come.

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June 10, 2019 7 min

In the first episode of the luxury travel marketer podcast we talk about why we created this podcast, the topics we will cover in the future and why we believe that a free flow format like a podcast is ideal for our listeners and clients to learn not only more about digital marketing for luxury travel, but also get to know us as better as human beings on a more personal level.

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