The M Word - Marketing, Meaning + What Matters

The M Word - Marketing, Meaning + What Matters

When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.

Episodes

October 9, 2025 35 mins

Are your customers tired of being ignored by their accountant? What if your tax advisor truly cared about your financial future as much as you do?

The post Episode 77: Building a Human-First Financial Brand with Hortencia Torres first appeared on Arlington Strategy.
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Ever wonder if a few small mindset shifts could completely change your business—and your life? What if staying positive, even in the face of adversity, was your best business strategy? In this episode of The M Word, Neil Rogers shares his journey from humble beginnings to managing multi-million dollar sales pipelines. He discusses how his […]

The post Episode 76: Neil Rogers on Positivity, Perseverance, and Profits first appeared o...
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Are you really leading, or just managing? What separates an entrepreneur with a vision from someone stuck in “mediocre employee” mode? On today’s episode of The M Word, Jennifer Mulchandani speaks with Rachel Saathoff from Break the Norm Leadership. They explore the true essence of entrepreneurship, emphasizing that it’s not just about having ideas but […]

The post Episode 75: Rachel Saathoff on Igniting Entrepreneurial Spirit firs...
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What happens when your industry is under threat and your community’s future is uncertain? How do you continue to deliver great work when the ground beneath you is shifting?

The post Episode 74: Freelancing Through Uncertainty with Ashley White first appeared on Arlington Strategy.
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What if facing cancer could teach you how to run your business more effectively? Could navigating a health crisis provide the clearest roadmap for better communication and leadership?

The post Episode 73: Lessons in Urgency and Leadership from Joelle Kaufman first appeared on Arlington Strategy.
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Tired of networking that feels more like speed dating for sales than a meaningful connection? If you've ever walked out of a networking event thinking, “That was a waste of time,” this episode is for you.

The post Episode 72: How to Network Authentically with Melissa Snow first appeared on Arlington Strategy.
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Still treating social media as just another box to check? What if your online presence became your most powerful driver of growth and community trust?

The post Episode 71: Building Trust & Growth in Women’s Health with Adrian Thompson first appeared on Arlington Strategy.
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What if working less was the key to achieving more? Could fewer hours on the clock actually lead to better results for your business and your well-being?

The post Episode 70: Alexis Haselberger on the Surprising Power of Working Less to Achieve More first appeared on Arlington Strategy.
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What if AI could revolutionize your business and destroy it all at the same time? In this episode of The M Word, Jennifer sits down with Chris Singel, AI enthusiast, TEDx speaker, and comedian, for a candid (and funny) look at how artificial intelligence is reshaping the way we do business.

The post Episode 69: Embracing AI in Business Without Losing Your Human Touch with Chris Singel first appeared on Arlington Strategy.
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Most people think PR is spin. Marjie Hadad says it’s a survival skill. If you’re not using PR principles to lead your business and life, you’re missing out.

The post Episode 68: Reinvention, Real Talk & PR Truths with Marjie Hadad first appeared on Arlington Strategy.
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Is direct mail dead, or is it actually the secret weapon that your competitors are using while you're chasing clicks? What if the marketing channel you’re overlooking could provide you with the highest ROI this year?

The post Episode 67: Is Direct Mail Dead? Travis Lee Says No first appeared on Arlington Strategy.
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What hidden power lies in a name? Can a simple name change really shape a product’s success in the market?

On today’s episode of The M Word, renowned behavioral management specialist James I. Bond reveals how iconic names and strategic branding can transform market potential—and why the right combination of letters might be the most valuable asset your business isn’t fully leveraging.

The post Episode 66: The Power of a Name with J...
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You’re lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue® Streamer, a device used to easily find those lost at sea.

The post Episode 65: Dr. Rob Yonover on Innovating for Impact first appeared on Arlington Strategy.
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What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.

The post Episode 64: Creativity, Community, and the Power of Experiential Marketing with Hallie Seltzer first appeared on Arlington Strategy.
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In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a "nice-to-have" rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it's much more than just catchy slogans or viral trends—it's about building trust, aligning values, and playing the long game.

The post Episode 63: Building Trust and Strategy with Tara Meehan first appeared on Arlington Strategy.
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The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.

The post Episode 62: The Impact of AI on Marketing with Antra Montmarquet first appeared on Arlington Strategy.
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If you watched the 2025 Super Bowl, you probably noticed more than just the touchdowns—there were some ads that were downright memorable, and we’re not just talking about the ones with the most celebrity cameos.

The post Episode 61: The Super^Commercial Bowl Breakdown first appeared on Arlington Strategy.
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Ever wonder what makes a brand truly unforgettable? It’s more than just a killer logo or a catchy tagline. It’s about weaving together storytelling, design, and values in a way that feels authentic and stands out.

The post Episode 60: A Deep Dive into Creative Branding with Brian Ver Straten first appeared on Arlington Strategy.
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What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?

The post Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall first appeared on Arlington Strategy.
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As we close out 2024, it’s the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing.  In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industries, offering a candid perspective on what truly drives growth.

The post Episode 58: Jennifer Shares What Worked in Marketing in 2024 first appeared on Arlington Strategy.
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