The M Word - Marketing, Meaning + What Matters

What if facing cancer could teach you how to run your business more effectively? Could navigating a health crisis provide the clearest roadmap for better communication and leadership?

Tired of networking that feels more like speed dating for sales than a meaningful connection? If you've ever walked out of a networking event thinking, “That was a waste of time,” this episode is for you.

Still treating social media as just another box to check? What if your online presence became your most powerful driver of growth and community trust?

What if working less was the key to achieving more? Could fewer hours on the clock actually lead to better results for your business and your well-being?

What if AI could revolutionize your business and destroy it all at the same time? In this episode of The M Word, Jennifer sits down with Chris Singel, AI enthusiast, TEDx speaker, and comedian, for a candid (and funny) look at how artificial intelligence is reshaping the way we do business.

Most people think PR is spin. Marjie Hadad says it’s a survival skill. If you’re not using PR principles to lead your business and life, you’re missing out.

Is direct mail dead, or is it actually the secret weapon that your competitors are using while you're chasing clicks? What if the marketing channel you’re overlooking could provide you with the highest ROI this year?

You’re lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue® Streamer, a device used to easily find those lost at sea.

What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.

In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a "nice-to-have" rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it's much more than just catchy slogans or viral trends—it's about building trust, aligning values, and playing the long game.

The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.

If you watched the 2025 Super Bowl, you probably noticed more than just the touchdowns—there were some ads that were downright memorable, and we’re not just talking about the ones with the most celebrity cameos.

Ever wonder what makes a brand truly unforgettable? It’s more than just a killer logo or a catchy tagline. It’s about weaving together storytelling, design, and values in a way that feels authentic and stands out.

What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?

As we close out 2024, it’s the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing.  In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industries, offering a candid perspective on what truly drives growth.

This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it's crucial to understand not just the numbers, but what really matters to clients—like their values and passions.

Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as it prioritizes output over well-being and personal fulfillment.