The M Word - Marketing, Meaning + What Matters

In the latest episode of Inside Strategy, Jennifer and Antra tackle one of the most common (and misunderstood) branding questions: When is it time to refresh your brand, and when should you go all in on a rebrand?

What if your company’s secret weapon was simply making every interaction a positive one? 

In the latest episode of Inside Strategy, Jennifer Mulchandani and Antra Montmarquet dig into a common question from solo entrepreneurs: If your business is thriving on Instagram alone, do you still need a website?

Are you building a team that can thrive independently? What does it mean to lead with both your heart and your mind, and why is this approach becoming increasingly important?

Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn’t always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire.

Are you pouring money into various marketing channels with the hope that something will work? Are you uncertain whether your digital efforts are actually helping or hindering your growth?

Are your customers tired of being ignored by their accountant? What if your tax advisor truly cared about your financial future as much as you do?

Ever wonder if a few small mindset shifts could completely change your business—and your life? What if staying positive, even in the face of adversity, was your best business strategy?

Are you really leading, or just managing? What separates an entrepreneur with a vision from someone stuck in “mediocre employee” mode?

What happens when your industry is under threat and your community’s future is uncertain? How do you continue to deliver great work when the ground beneath you is shifting?

What if facing cancer could teach you how to run your business more effectively? Could navigating a health crisis provide the clearest roadmap for better communication and leadership?

Tired of networking that feels more like speed dating for sales than a meaningful connection? If you've ever walked out of a networking event thinking, “That was a waste of time,” this episode is for you.

Still treating social media as just another box to check? What if your online presence became your most powerful driver of growth and community trust?

What if working less was the key to achieving more? Could fewer hours on the clock actually lead to better results for your business and your well-being?

What if AI could revolutionize your business and destroy it all at the same time? In this episode of The M Word, Jennifer sits down with Chris Singel, AI enthusiast, TEDx speaker, and comedian, for a candid (and funny) look at how artificial intelligence is reshaping the way we do business.

Most people think PR is spin. Marjie Hadad says it’s a survival skill. If you’re not using PR principles to lead your business and life, you’re missing out.

Is direct mail dead, or is it actually the secret weapon that your competitors are using while you're chasing clicks? What if the marketing channel you’re overlooking could provide you with the highest ROI this year?

You’re lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue® Streamer, a device used to easily find those lost at sea.