The M Word - Marketing, Meaning + What Matters
When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business: where our guests came from, where they’re going, why they give a sh*t—and why you should, too. It’s about f*ck-ups and falling down, brick walls and glass ceilings. It’s about panicking and pivoting and the pursuit of what’s personal. In short: It’s about what matters.
Episodes
“I’m just gonna do this myself. I’ve been doing this since the beginning of this industry’s existence.” Meet Katie Stoller, an influencer marketing pioneer with a diverse background in PR and corporate communications. In 2023, she launched influencerinsiderguide.com, a resource hub for professionals navigating the complex world of influencer marketing. Jennifer and Katie discuss entrepreneurship, [...]
The post Episode 4...“If you’re not going to be afraid, the sky’s the limit.” From British morning show television producer to Northern Virginia-based production company entrepreneur, meet Helen Saks. Helen Saks is the CEO and Creative Director of Striking Media, a production company that creates visual content for corporate clients, non-profits, and schools. In this episode of The [...]
The post Episode 45: Helen Saks first appeared on Arlin...“I had four kids at home, I had a family, I had a life, I had things that I wanted to do, people I wanted to spend time with, and I needed to figure out a way to get out of my own way.” Meet Chad Hackmann, a direct yet easygoing business owner and family [...]
The post Episode 44: Chad Hackmann first appeared on Arlington Strategy.In the first episode of 2024, Jennifer takes you on a journey through the evolution of the podcast over the past three years. It all began with a focus on tactical marketing discussions, but gradually shifted towards deeper explorations of branding and the human experience behind it all. With each passing season, the conversations became [...]
The post Episode 43: Jennifer Mulchandani Talks About Sh*t That Matters first a...Super Bowl 58 – America’s premier sporting event. From the excitement of the game to the camaraderie of watching with friends and family, there’s something for everyone to enjoy. But let’s not forget about the commercials! The Super Bowl brings together people from all walks of life, not just for the game itself, but also [...]
The post Episode 42: The Super Bowl Commercials first appeared on Arlington Strategy.In Part 2 of the special two-part Barbie movie discussion on The M Word Podcast, host Jennifer Mulchandani gathers a dynamic trio—Karen Bate, Cheryl Fischer, and Whytni Kernodle—for a dynamic and honest discussion on the Barbie movie. Set in the intimate backdrop of Jennifer’s home, the episode takes a unique turn, unraveling the layers of [...]
The post Episode 41: Barbie and Female Empowerment Part 2 first appeared on A...In part one of a special two-part episode of the M Word Podcast, host Jennifer Mulchandani engages in a lively discussion about the Barbie movie with guests Karen Bate, Cheryl Fischer, and Whytni Kernodle. The conversation delves into various topics, including societal expectations, gender norms, personal experiences with self-image and relationships, and the wisdom that [...]
The post Episode 40: Barbie and Female Empowe...In the final episode of The M Word podcast’s third season, hosts Jennifer Mulchandani and Heather Myklegard reflect on their journey over the past three years. the hosts discuss the evolution of their podcasting experience, from the early scripted questions to the more organic and unscripted conversations with guests that this season reflects. Hosting a [...]
The post Episode 39: Reflections of Podcast Hosting and a Plot...In this episode of The M Word, hosts Jennifer Mulchandani and Heather Myklegard engage in an unfiltered conversation with Jennifer Lemmert, a seasoned corporate communications and marketing executive who transitioned to running her own solo consulting firm specializing in employee engagement and branding. She partners with leaders to articulate their company vision and mission, fostering [...]
The post Episode 38: Jennif...Episode 37 of the M Word features guest Jess Owens, the founder of GreenList, a peer-to-peer returns technology that is disrupting the retail industry. Jess talks about her journey from marketing agency (yes, our agency!) employee to CEO of her own startup. GreenList is aiming to reduce the environmental impact and e-commerce carbon footprint by [...]
The post Episode 37: Jess Owens, GreenList first appeared on Arlingto...On today’s episode of The M Word, we talk with fellow podcaster, mindset coach, health & wellness guru, and corporate trainer Cheryl Fisher about her journey from escaping a career rut to becoming a successful business owner. Leaving a job to follow a passion and start a business is a daring step. Cheryl gets real [...]
The post Episode 36: Cheryl Fischer, OMG Teach Me Podcast first appeared on Arlington Strategy.In this episode of The M Word we chat with Danielle Siarri, the founder and owner of InnoNurse, about her journey from nursing to clinical marketing. Danielle, with a background in trauma nursing and a Master of Science in Nursing Informatics, talks about how she created InnoNurse, an open-source health tech library. InnoNurse serves as [...]
The post Episode 35: Danielle Siarri, InnoNurse first appeared on Arlington Stra...In this inspiring episode of The M Word, Alex Trakas, founder of Bash Boxing, gets deeply personal about her business journey. Alex’s entrepreneurial journey to create and expand Bash Boxing is rooted in her strong connection to dance and movement, and was greatly influenced by her father’s unwavering support and love before his death. Alex [...]
The post Episode 34: Alex Trakas, Bash Boxing first appeared on Arlington St...In this engaging episode of the “M Word” podcast, host Tara Claeys, founder of Design TLC, discusses her journey in marketing, entrepreneurship, and niche specialization. With a background in advertising and marketing, Tara ventured into digital design and WordPress websites for small schools and education-focused nonprofits. She emphasizes the importance of trusting one’s instincts, living [...]
The post Episode 33: Tara...In this podcast episode, hosts Jennifer Mulchandani and Heather Myklegard discuss the significance of making positive first impressions in marketing and business interactions. They share personal anecdotes of past mistakes and lessons learned, emphasizing the importance of avoiding errors that can harm relationships with clients. Jennifer and Heather discuss how first impressions set the tone [...]
The post Jennifer & Hea...If you thought we were done with discussing brand… think again! In this bonus Season 2 episode, Heather Myklegard interviews co-host Jennifer Mulchandani about Arlington Strategy’s beginnings, development, rebrand, and future. Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations. Connect with us on our socials on Facebook, Twitter, LinkedIn, [...]
The post Bonus Episode: Celebrating 10...In the season 2 wrap-up, co-hosts Jennifer Mulchandani and Heather Myklegard go back through their discussions on all things brand. Tune in to hear them share highlights from each guest, what they learned, and their favorite moments captured both on and off the record. Subscribe to The M Word wherever you listen to podcasts for [...]
The post Season 2 Wrap-Up first appeared on Arlington Strategy.Today we are talking with Whytni Kernodle, attorney, political strategist, co-founder and president of Black Parents of Arlington, co-founder and steering committee member of Arlington for Justice (where she also co-hosts a Facebook live show about racial and justice issues called Let’s Talk Tuesday), and now the CEO of Arlington Independent Media. Tune in to [...]
The post Whytni Kernodle: Arlington Independent Media fir...Today we are talking with Karen Bate, former journalist and Congressional press secretary, co-founder of the professional networking group Awesome Women, and founder of KB Concepts PR. Tune in to hear Karen talk about her current brand projects and the importance of diversity, equity, and inclusion statements. Thanks for listening; we hope you’ll come back! [...]
The post Karen Bate: KB Concepts PR first appeared on Arlin...Today we are talking with Julius D. “JD” Spain, Sr., U.S. Marine Corps combat veteran, civil rights Community Advocate, and President of the National Association for the Advancement of Colored People (NAACP) Arlington Branch. Tune in to hear JD talk about how he utilizes his Southern upbringing to lead the local NAACP branch with a [...]
The post Julius D. “JD” Spain, Sr.: NAACP Arlington first appeared on Arlington Strat...Popular Podcasts
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
If you can never get enough true crime... Congratulations, you’ve found your people.
A straightforward look at the day's top news in 20 minutes. Powered by ABC News. Hosted by Brad Mielke.