The M Word - Marketing, Meaning + What Matters
When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.
Episodes
In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a "nice-to-have" rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it's much more than just catchy slogans or viral trends—it's about building trust, aligning values, and playing the long game.
The post Episode 63: Building Trust and Strategy with Tara Meehan first appeared on Arlington Strategy.The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.
The post Episode 62: The Impact of AI on Marketing with Antra Montmarquet first appeared on Arlington Strategy.If you watched the 2025 Super Bowl, you probably noticed more than just the touchdowns—there were some ads that were downright memorable, and we’re not just talking about the ones with the most celebrity cameos.
The post Episode 61: The Super^Commercial Bowl Breakdown first appeared on Arlington Strategy.Ever wonder what makes a brand truly unforgettable? It’s more than just a killer logo or a catchy tagline. It’s about weaving together storytelling, design, and values in a way that feels authentic and stands out.
The post Episode 60: A Deep Dive into Creative Branding with Brian Ver Straten first appeared on Arlington Strategy.What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?
The post Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall first appeared on Arlington Strategy.As we close out 2024, it’s the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing. In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industries, offering a candid perspective on what truly drives growth.
The post Episode 58: Jennifer Shares What Worked in Marketing in 2024 first appeared on Arlington Strategy.This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it's crucial to understand not just the numbers, but what really matters to clients—like their values and passions.
The post Episode 57: Andy Esser on Bridging the Gap Between AI and Human Insight in Wealth Management first appeared on Arlington Strategy.Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as it prioritizes output over well-being and personal fulfillment.
The post Episode 56: Finding Harmony in Business with Bianca Aiono first appeared on Arlington Strategy.There’s nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went viral overnight, all while overcoming significant personal challenges.
The post Episode 55: Navigating Resilience and Authenticity in Business with Alicia Boateng first appeared on...In this episode of The M Word, Jennifer chats with Rachel Oslund, Certified Master Home Inspector and Managing Partner of LodeStar Inspection Services. They discuss the challenges and rewards of running a business, and Rachel shares her unique journey into the male-dominated world of home inspection.
The post Episode 54: Entrepreneurship in a Competitive Male-Dominated Industry, with Rachel Oslund first appeared on Arlington Strate...In this episode of The M Word, Christopher talks with Jennifer about the real deal behind thought leadership and how it drives innovation. With a background in French literature and a career that’s taken him from academia to consulting, Chris has a unique take on how deep thinking and strategic communication can spark real change in business. His insights are perfect for anyone looking to bridge the gap between groundbreaking ideas...
Have you ever felt like you're just one mistake away from being "found out" at work or in life? That nagging doubt that you’re not as capable as others think you are has a name: imposter syndrome. In this episode, Jennifer is joined by Hannah Balliet of Ugly Mug Marketing to discuss the evolution of imposter syndrome, leadership growth, and the power of self-awareness and continuous learning.
The post Episode 52: Letting Go of Impo...Kimberly Spencer is an accomplished entrepreneur, high performance coach, and founder of Crown Yourself. Kimberly brings energy and authenticity to this episode of The M Word. She offers a thought-provoking exploration of success, authenticity, and the power of vulnerability.
The post Episode 51: Kimberly Spencer: Crown Yourself! first appeared on Arlington Strategy.“Any entrepreneur that starts a business has to have – me included – a touch of narcissism, if not a good dose of it.” In the world of business, achieving growth requires more than just expanding locations or launching new ventures. It’s a journey that involves facing challenges, learning lessons, and personal evolution. Roger Martin […]
The post Episode 50: Roger Martin: Success and the Narcissism of Entrepreneurship first appeare...“I take 30 seconds every day to contemplate, ‘what am I potentially wrong about today?’” Kurt Uhlir is a sought-after marketing leader who’s been called the “king of scaling”. He has built and run growth for early-stage companies as well as those over $500M in annual revenue and assembled teams across six continents. Kurt shares […]
The post Episode 49: Kurt Uhlir: Failure, Leadership, and Growth first appeared on Arlington Strate...“So did I fail? Maybe. But, maybe not.” Kim and Jennifer embark on a heartfelt and vulnerable conversation about the highs and lows of running a small business on this episode of The M Word. They peel back the layers of entrepreneurship, revealing the raw emotions and challenges that often are hidden. Kim shares her [...]
The post Episode 48: Kim Fredrich: Pivoting in Pursuit of Personal Fulfillment first appeared on Arli...“For me, it’s not about balancing my life and my work. It’s how do I bring my life to my work? So, it’s much more of an integration to me than a balance.” Miriam Ortiz y Pino is an accomplished professional organizer, simplicity expert, and money breakthrough business coach. On this episode of The M […]
The post Episode 47: Miriam Ortiz y Pino: Organizing is Letting Go and finding Clarity first appeared on Arlington Strategy.“I’m just gonna do this myself. I’ve been doing this since the beginning of this industry’s existence.” Meet Katie Stoller, an influencer marketing pioneer with a diverse background in PR and corporate communications. In 2023, she launched influencerinsiderguide.com, a resource hub for professionals navigating the complex world of influencer marketing. Jennifer and Katie discuss entrepreneurship, […]
The post Episode 46: Katie Sto...“If you’re not going to be afraid, the sky’s the limit.” From British morning show television producer to Northern Virginia-based production company entrepreneur, meet Helen Saks. Helen Saks is the CEO and Creative Director of Striking Media, a production company that creates visual content for corporate clients, non-profits, and schools. In this episode of The […]
The post Episode 45: Helen Saks first appeared on Arlington Strateg...“I had four kids at home, I had a family, I had a life, I had things that I wanted to do, people I wanted to spend time with, and I needed to figure out a way to get out of my own way.” Meet Chad Hackmann, a direct yet easygoing business owner and family […]
The post Episode 44: Chad Hackmann first appeared on Arlington Strategy.Popular Podcasts
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