What if the pressure to grow your follower count and perfect your online presence is actually distracting you from the real relationship-building that sustains creative businesses over time? Because it’s a little bit crazy to realize how many of the most successful business opportunities often come not from your carefully crafted marketing strategy, but from the casual conversations that happen when you're just being human. Moments like helping a neighbor move boxes, chatting in another language at an art opening, or simply showing up authentically in your community.
Yvonne's experience reveals how pivoting from traditional market sales to unexpected revenue streams like embassy orders and collaborations discovered through bilingual conversations has not only increased her income but deepened her creative practice. As she navigates the seasonal rhythms of pottery—selling in winter, creating in summer, and learning to work with rather than against these natural cycles—her journey illustrates that sustainable self-employment might be less about having a perfect plan and more about staying open to the human connections and creative experiments that emerge when you're focused on the work you love rather than the metrics you think you need.
In this episode: Yvonne Rausch @_yvonnerausch
Full Show Notes & Resources can be found at makersplaybook.com/podcast
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