The Making of a Marketer
Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing. Become a part of our community, join the conversation, and follow us.
Episodes
Financial planning, marketing careers, and how to juggle finance with goals? Today we introduce a new conversation to the podcast with Certified Money Coach, Gino Barbaro. How does wealth development align with your dreams, and how is Gino leading with purpose?
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Why has B2B and B2C gone to war with each other in our marketing world? They're more similar than we think and expanding across both sectors only improves your marketing game. On today's episode we bring Lauren Bello, CEO of Ready Set Rocket, explains how she's evolved her career across all sectors of marketing.
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A lot of us were marketers before we ever used the phrase "marketing funnel." Why are we so stuck to this thought process and is at the cost of the customer? On today's episode we embrace our creative energy with today's guest Todd Anthony. As founder of Pinwheel Content, Assembly, and House of Hot, Todd is spreading his creative skillset across many projects. How does the past teach us the future, and where does a "funnel" come in...
How is Fernando Mendoza reshaping the way we think about athletes in the business world?
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Have Jess and Andy become Beliebers? Let's recap the viral nature of Coachella and the marketing that has surrounded it in the last week.
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On today's podcast we face the robots head on, in a session around AI, humanity, and how we all work within it. Our guest Scott Zimmer, CEO of Answers From Me, will explain how his platform enables authors and experts to create their own AI agents that respond instantly to questions on their behalf, with the expert’s own unique knowledge and personality. If you ever wanted to build an agent, increase business results, and ret...
In the midst of a McDonald's debate of communications strategy, there is no better time than now to enter the world of executive communications. From crisis comms to regular PR strategy, how are leaders thinking about this in 2026? More risk oriented video? Controlled comms? What is the balance of authenticity and safeness?
To answer these questions we welcome Cyndee Woolley, MBA, APR, Founder of C2 Communications. Assisting in fu...
Happy Friday Podcast! On today's podcast join us for an inspiring episode as we welcome Tom Woodard to the program. Tom is Founder of On The Avenue, and The Ability Machine. Recently introducing the Ability Machine, Tom's creative studio is powered by neurodiverse talent and intentionally designed around adaptability. Discussing the mission, impact, and ability to build an agency around those with neurodivergence, we explore Tom's ...
What does Design Thinking actually look like on a random Wednesday?We’re joined by Stanford d.school's Global Lead, Anja Svetina Nabergoj and Head of Learning Collaborations, Ariel Raz to unpack how they’re helping today's top leaders practice how we creatively think, decide, and lead.
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Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book "Zombie Brands: How brands lost their humanity" was released this week. Today we discover how brands are learning, unlearning, and attempting to grow in this unique era of AI.
Jess and Andy give their candid thought on the Super Bowl marketing for 2026. Who won, who lost, and how about some surprise takes? Our annual debrief is underway!
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Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand" that brings out the best in marketers.
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Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet.
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Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand development.
Aside from De Vitesse, represents keynote speakers, athletes, and creators across the globe at BNC Speakers. Combining a marke...
Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing?
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On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral.
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On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion.
Annie Rusthoven - Chief of Staff at Screen Sanity
Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference
Elizabeth Hill - Learning Expe...
As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world.
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On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy.
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On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this ...
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