The Making of a Marketer

The Making of a Marketer

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing. Become a part of our community, join the conversation, and follow us.

Episodes

The Making of a Marketer - Roundtable Screen Time & Our Youth

November 25, 2025 • 55 mins
On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven - Chief of Staff at Screen Sanity Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference Elizabeth Hill - Learning Exper...
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The Making of a Marketer - What Does Marketing Consistency Even Look Like?

November 13, 2025 • 58 mins
As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - Marketing "Freedom"

November 7, 2025 • 36 mins
On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - Managing Expectations of the Unknown

October 8, 2025 • 60 mins
On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this ...
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The Making of a Marketer - Permission to LoFi

September 27, 2025 • 37 mins
Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - Promise Driven Marketing

September 15, 2025 • 72 mins
On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients ac...
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The Making of a Marketer - Friday Marketing Banter

September 5, 2025 • 35 mins
From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - FYRE Returns

August 28, 2025 • 56 mins
On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going to make a comeback? And how does this pop-up propel the Coral View Beach Resort? Join us on a journey o...
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The Making of a Marketer - Survival of the Email Marketers

August 20, 2025 • 63 mins
On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them. You may also know Liz from Survivor 46. Finishing in 4th place and lasting 25/26 days, Liz left a huge imprint on her seas...
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The Making of a Marketer - Summer of Sydney

August 11, 2025 • 27 mins
Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - The KPI of Building Community

August 4, 2025 • 32 mins
Are you asking your marketing team about the legacy they will leave, want to leave, or could collaborate to leave? In this episode Jess leads us into a new exercise to find the KPI of community. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - Bosses, Risks, and Rewards

August 1, 2025 • 64 mins
On today's episode we welcome Andy's former boss Michael-David Reilly! Entrepreneur, Photographer, and Director of Marketing, MD has traversed a career of changes, triumphs, and teachings. We plan to cover a good deal of ground from old times to new media strategy to leading marketing in 2025. We will take a journey through the impressive career of MD and how he thinks about what is to come. Learn more about your ad choices. Visit ...
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The Making of a Marketer - Halloween in July?

July 22, 2025 • 35 mins
Halloween in July, Christmas in October, ecommerce all year? Jess and Andy start their holiday talk, because the marketing world told us to! 🎃🎄 Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - Harnessing Purpose

July 11, 2025 • 101 mins
In a monumental 100th episode of the show we welcome back Marketing Healthcare Executive, and author, Melissa Fors Shackelford, MBA. Her new book "Harnessing Purpose A Marketer's Guide to Inspiring Connection" recently hit shelves, inspiring marketers to find their magic throughout their professional journey. From leadership conversations to creative craft to empowering your creative abilities, this book helps remind us as to why w...
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The Making of a Marketer - Cannes Experience

July 7, 2025 • 55 mins
On today's episode we explore all that was the 2025 Cannes Lions Festival with Tombras CCO Avinash Baliga. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - Cultural Relevance Defined

June 26, 2025 • 59 mins
Today we discuss the aspect of being culturally relevant in the marketing room and the professional world. How does the art of creativity and culture, find its way into an analytical room? To help us we welcome Elizabeth Behler ,SPCSHP SVP of Brand & Strategy, to the program. Over the course of her career Elizabeth has specialized in go-to-market strategies for Fortune 500 brands, ranging from Consumer Goods to Healthcare to Online...
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The Making of a Marketer - 10 Year Reunion

June 10, 2025 • 23 mins
We are celebrating Jess Nickerson's 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess's brain on a decade of success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - Selling Unconventional Ideas

May 27, 2025 • 58 mins
Today we welcome the engaging, humorous, and original nick power! As Head of Marketing at Noun Project, Nick is not only a marketing leader but someone who brings his expertise at scale through his personal brand.Developing a popular post series, the "nick power LinkedIn takedown," Nick is rethinking the way algorithms and personal brands work on LinkedIn. We will look to explore his inspiration, what it means to sell nuanced i...
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The Making of a Marketer - Memorial Day Marketing Banter

May 24, 2025 • 39 mins
Jess and Andy lead us into Memorial Day Weekend discussing some of the things they've been hearing around marketing rooms lately Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Making of a Marketer - The Art of Podcast Marketing

May 17, 2025 • 57 mins
Start your weekend off right with a little motivation and exploration around the world of Podcast Marketing with Casey Cheshire 🎤. As we learn more about what it takes to stand out. How are personal brands making themselves sizzle when it comes to the art of a podcast? Learn more about your ad choices. Visit megaphone.fm/adchoices
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