The Making of a Marketer
Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketer’s stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.
Episodes
July 23, 2024 • 49 mins
🎙️ Have you every wondered what it would be like to be a marketer working with the largest brands in entertainment and sports? Take a POV into this exciting world of marketing today GLOW creative agency Managing Partner, Mike Molnar.
With over 25 years of experience in marketing and advertising, Mike has seen this industry shape, shift, reform, and turn into the empire it is today. But that is not without tests. As many of us kn...
Mark as Played
July 18, 2024 • 53 mins
🤖 On today's episode we're venturing into the wild world of AI.
From new technologies to new duties to new learnings, AI is rapidly changing the way marketing teams operate. Joining us is Co-Founder of Direqt, Nick Martin. Nick brought his company to life in 2017, embracing AI several years back. Direqt is a conversational AI platform that allows companies to build, brand, and grow their own chatbots. Trusted by more than 75 of ...
Mark as Played
July 11, 2024 • 43 mins
Jess and Andy take a trip down memory lane and grade Andy's old radio demo reels. How would Andy have revisited his 21-year-old safe as a marketer, and how surprised is Jess by Andy's old ways? 😂
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
June 26, 2024 • 58 mins
It's day 3 of our summer tour! ☀️
📖 We resume our book club episodes with bestselling author Stephanie Harrison. Stephanie recently released "New Happy: Getting Happiness Right in a World That's Got It Wrong." This book is a step-by-step guide to building the life you want, and reexamining what it means to be happy? The process of unwinding "old happy" and the societal pressures around the topic.
Additionally we will learn abou...
Mark as Played
June 26, 2024 • 62 mins
We're continuing day 2 of our hashtag #SummerTour ☀️ with a masterclass in the realm of executive leadership. We're welcoming Michael Miller, Founder of Consiglieri, to discuss his impressive journey as a Creative Director and beyond.
Michael boasts a whopping 20+ years of experience working with the nation's top brands such as Delta Airlines, Apple, Lucasfilm, and AT&T (among others). Michael served as the Vice President of Mark...
Mark as Played
June 25, 2024 • 59 mins
☀️ Three podcasts in three days? Welcome to our first episode of our summer tour!
Today we welcome Afton Thatcher and Katie Goldstein as we continue our discussion on youth marketing. They are leading the discussion on hosting a social media safe space for our youth at SuperAwesome. Trusted by over 300 brands, SuperAwesome provides solutions for safe youth advertising across social, gaming, and more!
In today's discussion we wi...
Mark as Played
June 6, 2024 • 42 mins
Do you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix.
https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
May 31, 2024 • 27 mins
Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing?
Jess Nickerson and Andy Pondillo give their advice after a year of being in the game.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 23, 2024 • 50 mins
On today's show we welcome our first guest to our marketing to youth series.
Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us understand the do's, don'ts and learnings of this unique...
Mark as Played
May 17, 2024 • 35 mins
Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
May 10, 2024 • 20 mins
Jess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! 😂
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
May 1, 2024 • 61 mins
📊 On today's podcast we're talking growth strategy in the agency world. 🌎
From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey.
Spanning 12+ years at the agency, Stephanie has been a leader in growt...
Mark as Played
April 25, 2024 • 49 mins
Our talent showcase continues with veteran sales pro and marketer George Trakas!
With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore, as a dual-citizen of the USA and Greece, what can...
Mark as Played
April 19, 2024 • 36 mins
For today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world?
Learn more about your ad choices. Visit megaphone.fm/adchoices
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April 12, 2024 • 60 mins
On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program.
Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former managers who had a significant impact in his care...
Mark as Played
April 3, 2024 • 52 mins
Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like.
To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got into the social media game in the infancy stages. Sin...
Mark as Played
March 29, 2024 • 52 mins
What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start?
We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and V...
Mark as Played
March 25, 2024 • 25 mins
What does branding on the move feel like? Jess Nickerson and Andy Pondillo discuss how a few live moments can turn into a volume of impactful posts for your content calendar.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
March 12, 2024 • 63 mins
Are you kicking the tires on a personal branding strategy but unsure of where to start? When building a new company or program, sometimes there's no choice but to start!
We welcome Founder & Chief Consultant of Lead by Design Lab, LaToya Jordan, to the program.
Lead by Design Lab specializes in a human-centered coaching program crafted for executives looking to up-level their leadership skills. In our conversation we will explore h...
Mark as Played
February 29, 2024 • 27 mins
It's risky campaign season on today's show!
We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a "risk" in today's marketing culture and how they'd control the implementation across digital platforms.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
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