The Making of a Marketer

The Making of a Marketer

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketer’s stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.

Episodes

May 23, 2024 50 mins
On today's show we welcome our first guest to our marketing to youth series. Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us understand the do's, don'ts and learnings of this unique...
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Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices
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📊 On today's podcast we're talking growth strategy in the agency world. 🌎 From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey. Spanning 12+ years at the agency, Stephanie has been a leader in growt...
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Our talent showcase continues with veteran sales pro and marketer George Trakas! With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore, as a dual-citizen of the USA and Greece, what can...
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For today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world? Learn more about your ad choices. Visit megaphone.fm/adchoices
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On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program. Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former managers who had a significant impact in his care...
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Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like. To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got into the social media game in the infancy stages. Sin...
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What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start? We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and V...
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What does branding on the move feel like? Jess Nickerson and Andy Pondillo discuss how a few live moments can turn into a volume of impactful posts for your content calendar. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Are you kicking the tires on a personal branding strategy but unsure of where to start? When building a new company or program, sometimes there's no choice but to start! We welcome Founder & Chief Consultant of Lead by Design Lab, LaToya Jordan, to the program. Lead by Design Lab specializes in a human-centered coaching program crafted for executives looking to up-level their leadership skills. In our conversation we will explore h...
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It's risky campaign season on today's show! We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a "risk" in today's marketing culture and how they'd control the implementation across digital platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Have you ever wondered if you could start your own marketing company? How would you run it? How risky would it be? How do you live out your creative dreams and scale to the highest of highs? We explore this topic with Co-Founder and CEO of Battery, Anson Sowby. Anson's leadership has led Battery to becoming a 3-time Ad Age Agencies of the Year. From working his way up as a marketer to running an agency that has done work for compa...
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Jess and Andy have an unscripted breakdown of last night's Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024? Let's also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance? Learn more about your ad choices. Visit megaphone.fm/adchoices
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Thought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily. LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands with her honest words. What got her going on the platform, and what can we...
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📚 On today's book club episode Jess and Andy review their recent read "Britney Spears The Woman in Me." In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship. Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are marketed, sometimes negatively, unfairly, and potentially beyond their control. We explore the impo...
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We welcome CEO and Founder of Digital Clarity, Reggie James, to the program. 🎨 Our theme centers around the art that is business growth. As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an agency to both test and succeed? What are the pillars of the agency to client relationship that allow for longterm success? If y...
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🎙️ We're looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women's Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the healt...
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We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show! Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together! Learn more about your ad choices. Visit megaphone.fm/adchoices
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🎊 On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come? Learn more about your ad choices. Visit megaphone.fm/adchoices
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