The Making of a Marketer
Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing. Become a part of our community, join the conversation, and follow us.
Episodes
June 26, 2025 • 59 mins
Today we discuss the aspect of being culturally relevant in the marketing room and the professional world. How does the art of creativity and culture, find its way into an analytical room? To help us we welcome Elizabeth Behler ,SPCSHP SVP of Brand & Strategy, to the program. Over the course of her career Elizabeth has specialized in go-to-market strategies for Fortune 500 brands, ranging from Consumer Goods to Healthcare to Online...
Mark as Played
June 10, 2025 • 23 mins
We are celebrating Jess Nickerson's 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess's brain on a decade of success.
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May 27, 2025 • 58 mins
Today we welcome the engaging, humorous, and original nick power! As Head of Marketing at Noun Project, Nick is not only a marketing leader but someone who brings his expertise at scale through his personal brand.Developing a popular post series, the "nick power LinkedIn takedown," Nick is rethinking the way algorithms and personal brands work on LinkedIn.
We will look to explore his inspiration, what it means to sell nuanced i...
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May 24, 2025 • 39 mins
Jess and Andy lead us into Memorial Day Weekend discussing some of the things they've been hearing around marketing rooms lately
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May 17, 2025 • 57 mins
Start your weekend off right with a little motivation and exploration around the world of Podcast Marketing with Casey Cheshire 🎤. As we learn more about what it takes to stand out. How are personal brands making themselves sizzle when it comes to the art of a podcast?
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May 7, 2025 • 67 mins
On today's edition of the show we bring back a classic concept from earlier days of the podcast with our viral post series. We welcome Mary Kosearas.
Mary's career spans more than 20 years, producing high quality content spanning from brands to celebrities. Working her way up the corporate ladder, and winning prominent awards, Mary has shown herself to be a leader in the world of creative marketing.Lending her expertise, we loo...
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April 25, 2025 • 52 mins
It's a two episode week! Selling ideas have never felt better. Today we welcome Patrick Hardina, Senior Principal, Solutions, at Guild. We will dig deep into the strategy of selling through ideas. How do your balance an overarching narrative, with specific details? When do we just go for it with our experience, versus wait for the "right time?" Today we strive to come away with how marketers big pictures can better align with compa...
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April 24, 2025 • 48 mins
Jess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon.
We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies like L.L. Bean, Ford Moto Co., Reddit, and ABC News. What's the recipe for success and how do individual experiences help lead to sellin...
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April 16, 2025 • 63 mins
Are you stepping up to the challenge with your brand marketing?
On today's podcast we welcome an expert in just that. Dustin Artz, Co-Creator of Familiar Creatures, joins the program to discuss how he's leading brands strategically. From Crunch Fitness to Duke's Mayo, how has challenger branding accelerated these brands to new heights?
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April 10, 2025 • 28 mins
Jess and Andy have some quick banter about the most important marketing advice you could get!
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April 4, 2025 • 35 mins
What types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity?
What should brands lean in on more this summer as they go to market?
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March 28, 2025 • 46 mins
On today's episode we dress for success!
We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women's clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is leading the charge in creativity, with a true marketer at the helm.
Join us for some selling ideas, marketing in fashion, and what does it...
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March 7, 2025 • 41 mins
A Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week.
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February 26, 2025 • 45 mins
Risk Taking 101 - A topic that continues to come up in marketing rooms. On today's episode we welcome Executive Creative Director at Big Com, Shannon Harris.
Exploring design thinking, we embrace Shannon's career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how has design intersected with business and risk?
Learn more about your a...
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February 18, 2025 • 55 mins
📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B.
But how about B2B and beyond? During this episode we will take AJ back to his early days and learn about how he carved out his niche. We will explore the intersection of personal brand a...
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February 12, 2025 • 40 mins
Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday!
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February 8, 2025 • 57 mins
Every day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters?
Today we explore the ever changing social media landscape with experienced social pro Kassandra Quinn. Blending her PR background with over 15 years of social media experience she's someone w...
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January 31, 2025 • 48 mins
Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level?
Now streaming!
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January 24, 2025 • 26 mins
A burst of Friday energy, discussing what's burning on our marketing minds!
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January 17, 2025 • 31 mins
Jess and Andy banter about 2025 marketing trends, while a new friend joins us!
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Mark as Played
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