Personal Brand in a Box: IVF, Ambition & Rewriting Motherhood with Tamara Edwards

Motherhood changes everything- but it doesn’t mean losing yourself. In this raw and unfiltered conversation, Paulina sits down with Tamara Edwards (powerhouse PR strategist, new mom, and founder of Broad Shoulders) to talk about navigating a two-year IVF journey, redefining success, and finding balance between ambition and motherhood.

From hormone rollercoasters and financial realities to setting boundaries, protecting your peace, and building a thriving business while raising a newborn — Tamara gets real about what it actually takes to hold onto your identity when life gets messy.

If you’ve ever questioned whether you can chase big dreams and be an incredible mom, this episode is your permission slip.

      Inside this episode:

• Tamara’s honest IVF journey — what nobody tells you
• How motherhood reshapes identity, relationships, and ambition
• Setting boundaries, creating structure, and giving yourself grace
• Building a business without burning out

Because here, we keep it real: Mommin’ ain’t easy - but you don’t have to do it alone.

Follow Tamara here: https://www.instagram.com/itstamaraedwards/

I’m grateful to have you here. Being a mom and going after your dreams isn’t easy, but you’re doing better than you think. Keep going — you’ve got this.

Let’s stay connected:
@mamicollective | @paulinaroe

See you next time — stay inspired.