November 7, 2025 • 16 mins
Scaling Your Income with the Hub and Spoke Income Method
Grab Your Book: https://PlatformGrowthBooks.com
In this episode of the Market Your Message Show, host Jonathan Milligan introduces chapter four of his book 'Scale Your Income' from the 'Your Message Matters' series. Jonathan discusses his first and favorite framework, the Hub and Spoke Income Method, which helps writers, teachers, speakers, and coaches turn a single message into multiple income streams. By repurposing core ideas into various formats like books, courses, workshops, and coaching sessions, the method offers different engagement points for audiences and creates sustainable revenue streams. Jonathan shares his own experience of generating seven income streams in twelve months using this model.
00:00 Introduction to the Market Your Message Show
00:41 Introducing the Hub and Spoke Income Method
02:13 The Birth of the Hub and Spoke Blueprint
03:59 Implementing the Hub and Spoke Model
09:09 Why the Hub and Spoke Model Works
11:37 Creating Your Own Hub and Spoke Blueprint
14:39 Taking Action and Reflecting
16:10 Key Takeaways
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome to the MarketYour Message Show.
I'm your host, JonathanMilligan, and I'm the author of
the series.
We're going through the YourMessage Matter series.
This is book number five, scaleYour Income, and today we're
gonna listen to chapter four ofthe audio book.
Now this is where I begin toshare over the next couple
(00:21):
episodes my five scalingframeworks.
Each of these can be used toscale your business.
And make multiple income streamsas a writer, teacher, speaker,
or coach.
So in this particular episode,we're gonna talk about one of my
favorites.
It's the first one I ever usedcalled the Hub and Spoke Income
(00:45):
Method, and we are gonna jumpright into it.
But before we do, if you want acopy of the book to go along
with this audio book.
All you gotta do is go to Amazonor go to a bookstore that you
buy your books from, or you cango to platform growth books.com.
Alright, without further ado,let's get in to chapter number
(01:06):
four.
I.
Chapter four, blueprint numberone, the hub and Spoke Income
method.
What if I told you there was asmarter and faster way to share
your message with the world?
A way to turn a single idea intomultiple income streams without
feeling overwhelmed byconstantly creating something
new.
For many bloggers and creators,the challenge isn't a good
(01:28):
message.
It's about using that messageefficiently.
We often get caught up in thecycle of trying to create the
next big thing, hoping it willfinally take our business to the
next level.
But here's the reality.
Focusing on one product alonecan lead to frustration.
It's easy to feel like all thework, the marketing, and the
promotion didn't yield theresults we expected.
(01:51):
So what's the answer?
Repurpose.
Instead of putting all yourenergy into one product, you can
take that same core message andrepurpose it into a variety of
offerings.
By doing this, you're no longerdependent on a single pathway to
reach your audience.
You're giving them multipleentry points to engage with your
message, which opens the door tocreating several streams of
(02:12):
income at once.
I've experienced this firsthand.
It all started with one idea, abook I was planning.
But instead of just launchingthe book, I took a different
approach.
Over the course of 12 months, Iturned that single message into
seven distinct income streams.
Let me take you back to thebeginning, how I created seven
(02:32):
income streams in 12 months fromone message.
The idea hit me in a Panerabread.
I was meeting with a coachingclient who had driven two and a
half hours just to spend acouple of hours with me as he
explained his businessstruggles.
I had a realization he wasn'tjust missing a product or two,
he needed a whole framework.
(02:54):
It sounds like you need anexpert's product wheel.
I said.
Then I grabbed a napkin andsketched out what would become
the hub and spoke blueprint.
His core message was at thecenter of the diagram.
Branching out from it were waysto deliver that message.
Events speaking, coaching adigital book, a physical book,
an audio book, and an onlinecourse.
(03:16):
Each one was a potential incomestream connected to the same
core idea.
The simplicity of this modelstruck me.
Not only did it offer multipleways to reach people, but it
also provided multiple ways toget paid for delivering the same
message That day.
As I explained this to myclient, I realized I needed to
do the exact same thing for myown business.
(03:38):
I left Panera knowing I wassitting on a strategy that could
completely transform myapproach.
At the time I was working on anew book concept, but instead of
treating it as a standaloneproject, I decided to make it
the hub of a year long plan.
My goal create seven differentincome streams from that single
message.
Here's how I did it.
(03:59):
Month one, I started byoutlining the core message.
This wasn't just a rough draftfor a book, it was a roadmap for
how I would teach coach andpresent that message across
different platforms.
Months two through four, I wrotethe first draft of my book.
This was going to be thefoundation, the piece that
everything else would buildfrom.
(04:20):
Month five.
I launched the Kindle version ofmy book, creating my First
Income Stream.
Month six, I followed it up witha self-published paperback
version, establishing a secondstream.
Month seven, I narrated andreleased the audiobook on
Amazon, iTunes, and Audible,which became the third income.
(04:41):
Month eight.
I crafted three keynote talksbased on the book, which opened
the door to speaking engagementsand created my fourth income
stream.
Month nine, I launched amembership site tied to the
book's principles generatingmonthly recurring revenue, a
fifth stream month 10.
I rolled out a group coachingprogram where participants could
(05:04):
work through the books contentwith my guidance.
Adding a sixth stream.
Month 12.
Finally, I hosted a livehigh-end workshop, which became
the seventh income stream, andallowed me to teach my core
message in person in just oneyear.
I had created seven incomestream from a single idea, and
the beauty of it was that Iwasn't constantly reinventing
(05:25):
the wheel.
I was simply repurposing onemessage into multiple formats,
each tailored to a differentpart of my audience.
Some people prefer books.
Others like to learn throughcourses or live events and still
others seek out one-on-onecoaching.
By offering all of these, I wasable to maximize my reach and
(05:47):
more importantly, my revenue.
The hub and spoke model at theheart of scaling your income
lies a simple but powerfulconcept.
The hub and spoke model.
This framework lets you takeyour core message the hub, and
extend it into income generatingproducts and services.
The spokes each spoke is aunique way to deliver the same
(06:09):
message.
It will reach different audiencesegments and create new revenue
streams.
Imagine a wheel.
The hub is your core message,the single most important idea
that you wanna share with theworld.
Whether you're a coach, author,speaker, or teacher, that core
message is the foundation ofeverything you do.
The spokes from the hub are theways to deliver that message.
(06:31):
Books, courses, workshops,coaching sessions, keynote
talks, membership sites, andmore.
These folks don't just spreadyour message to a wider
audience.
They also provide multiple waysfor you to get paid.
The genius of this model is itsflexibility.
You're not confined to onemethod of delivery.
Instead, you're expanding yourreach.
(06:52):
You're using various platformsto suit different learning
needs.
Some people wanna dive into abook.
Others prefer hands-on workshopsand still others.
Seek out one-on-one coaching byusing the hub and spoke model.
You meet your audience wherethey are.
You also give them many ways toengage with your message.
How the hub and spoke frameworkworks at the center of the Hub
(07:16):
and spoke framework is your coremessage.
This is your central idea, thesolution or transformation you
offer to your audience.
Your message doesn't change asit branches into various
products or services.
It's delivered through differentformats, making it accessible in
new ways.
Here's how it breaks down thehub core message.
(07:36):
This is the main idea you wannashare with your audience.
It could be your strategy tosolve a problem, the framework
you teach, or the principlesyou've created to help others
achieve a goal.
Think of the hub as theessential blueprint.
You've developed the spokesincome streams.
Each spoke represents a product,service, or platform that
delivers your core message in adifferent way.
(07:59):
For example, book a writtenversion of your core message.
This could be a self-publishedpaperback, an ebook, or even an
audio book online course.
A deep dive into your message Inbite-size lessons, they will
guide people through yourframework, step by step
workshops, virtual or in person.
They let participants interactwith your message.
(08:22):
Membership site, a model wherepeople pay for ongoing access to
your content.
It includes exclusive resourcesand personal coaching, speaking
engagements, keynote talks orseminars that allow you to
spread your message on a largerstage, one-on-one coaching a
high ticket offer.
You provide personalizedguidance to individuals seeking
(08:43):
direct help with your framework.
Live events, hosting eventswhere attendees can engage
deeply with your message and getpersonal access to you.
The hub and spoke model isbrilliant.
Every spoke feeds back into thehub.
This reinforces your coremessage and ensures consistency
across platforms.
(09:04):
You're not creating newmessages, you're repurposing the
same message in multiple ways.
Why the hub and spoke modelworks?
The model works because itcreates multiple entry points
for your audience.
Not everyone will come to youthrough the same path, and not
everyone consumes content in thesame way.
Someone might discover youthrough your book, but another
(09:24):
person may prefer the immersiveexperience of an online course.
A third person could encounteryour message at a keynote talk
and later become a client foryour high-end coaching program.
By offering your message indifferent formats, you give your
audience options.
More importantly, you createmultiple streams of income so
you are not relying on oneproduct to succeed.
(09:47):
Each spoke supports the hub andreinforces the others.
Creating a steady andsustainable flow of revenue,
adapting the blueprint to yourbusiness.
The hub and spoke model isadaptable to any business or
platform.
It doesn't matter whether you'rea writer, coach, speaker, or
teacher.
This framework can scale yourmessage into multiple streams of
(10:08):
income.
Here's how you can visualize it.
Books, written content is oftenthe easiest entry point.
Your book becomes a lower costproduct that introduces your
core message to a wideraudience.
From here, readers can ascend tohigher ticket offers, like
courses or coaching courses fora structured step-by-step
(10:30):
approach and online course isbest.
It offers a more in-depthlearning experience.
You can charge more for thiskind of focused guidance
membership sites.
A subscription model keeps youraudience engaged long term.
It offers them ongoing access tonew content, resources, or live
coaching.
This recurring revenue streamprovides stability to your
(10:52):
business, live events andworkshops.
Some people learn best throughdirect interaction.
Hosting workshops or live eventsengages your audience in real
time.
It also lets you charge more forthese in-depth experiences.
Coaching one-on-one or groupcoaching lets you work directly
with clients who needpersonalized attention.
(11:15):
This high-end service cantransform your most engaged
followers into loyal clients.
The hub and spoke model lets youscale your business, create
multiple income streams, andmost importantly, reach people
in the best way for them.
You're amplifying the impact ofyour message while building a
sustainable, scalable business.
(11:37):
Today's exercise, create yourown hub and spoke blueprint.
Now that you understand thepower of the hub in spoke model,
it's time to put it into action.
This exercise will help you mapyour core message.
It will also help you brainstormincome streams.
Use these to start building yourhub and spoke framework.
(11:58):
Grab a notebook or open a newdocument, and let's get started.
Step one, identify your coremessage.
The hub.
Before you can build out yourspokes, you need to define the
core idea that will sit at thecenter of your business.
This is the foundation of yourmessage, the solution,
framework, or method you offer.
Think about your area ofexpertise, the problem you
(12:20):
solve, or the transformation youprovide.
Question to answer.
What is the key message orframework you wanna share with
your audience.
Example, I help entrepreneursturn their expertise into
multiple streams of income.
Write down your core message inone clear, concise sentence.
This will be your hub.
Step two, brainstorm your spokesincome streams.
(12:42):
Now that you have your coremessage, it's time to brainstorm
the different ways you candeliver it to your audience.
Remember, each spoke is aproduct or service that
repurposes your core message.
Don't limit yourself.
Think about various platforms,formats, and delivery methods.
Question to answer.
How can you turn your coremessage into different products
or services?
(13:03):
Here are some ideas to consider.
Book.
Could you write a book tointroduce your core message to a
wider audience online course?
Could you break down yourmessage into step-by-step
lessons workshops?
Would your audience benefit fromlive workshops, either virtual
or in person?
Coaching.
Can you offer personalizedcoaching or group sessions to
(13:26):
provide hands-on guidancemembership site?
Could you build a membershipsite for ongoing access to
exclusive content and resourcesspeaking?
Are there opportunities todeliver your message as a
keynote speaker at events orconferences, live events?
Could you host a seminar,retreat, or live training event?
(13:47):
Write down all the potentialincome streams you can think of.
Using the core message as thefoundation for each one.
Step three, prioritize andcreate a timeline.
Once you've brainstormed yourlist of potential income
streams, the next step is toprioritize them.
Which ones feel most natural foryou to start with, which could
(14:07):
be launched quickly and whichmight take more time to develop.
Question to answer.
What income streams can yourealistically create in the next
three to 12 months?
Organize your spokes in order ofpriority.
For example, write and launch abook.
Develop an online course.
Create a membership site forongoing support.
Now create a simple timeline foreach spoke.
(14:30):
Assign a deadline based on whenyou plan to launch it.
Don't overwhelm yourself bytrying to launch everything at
once.
Start with one or two and buildfrom there.
Step four, take action.
Now that you have your coremessage, your list of potential
income streams.
And a timeline for launchingthem, it's time to take action.
(14:50):
Your goal for this week is tocomplete the first step toward
creating your initial incomestream.
Action step.
Pick one.
Spoke from your list, and committo working on it this week.
Whether it's outlining yourbook, drafting your course
modules, or mapping out yourmembership site, take that first
step at the end of the week,evaluate your progress and set
your next goal.
(15:11):
To scale your message, actconsistently.
Each step creates income streamsthat support your core message.
Step five, reflect and adjust.
As you work through thisprocess, keep in mind that the
hub and spoke model is flexible.
You can always adjust your planas you learn what resonates with
your audience.
After launching your firstproduct, reflect on the feedback
(15:33):
you receive.
Is there a different format youraudience is asking for?
Should you shift the order ofyour spokes based on demand?
Question to answer.
What have you learned fromlaunching your first spoke, and
how can you apply that to thenext one?
Use these insights to fine tuneyour blueprint as you continue
to build out your incomestreams.
(15:53):
By the end, you will have mappedyour hub and spoke blueprint,
found income streams, and begunscaling your message.
Remember, the key is to startwith one spoke, launch it, and
then move on to the next.
The steady strategic approachwill help grow your business.
It will also amplify your coremessages, impact Key takeaways.
(16:17):
Repurpose your message intomultiple income streams with
books, courses, coaching, andmore.
Offer different ways for youraudience to engage.
Meeting them where they are.
Scale smartly by adapting onecore idea rather than constantly
creating new content.
Hello and welcome to the MarketYour Message Show.
I'm your host, JonathanMilligan, and I'm the author of
the series.
We're going through the YourMessage Matter series.
This is book number five, scaleYour Income, and today we're
gonna listen to chapter four ofthe audio book.
Now this is where I begin toshare over the next couple
(00:21):
episodes my five scalingframeworks.
Each of these can be used toscale your business.
And make multiple income streamsas a writer, teacher, speaker,
or coach.
So in this particular episode,we're gonna talk about one of my
favorites.
It's the first one I ever usedcalled the Hub and Spoke Income
(00:45):
Method, and we are gonna jumpright into it.
But before we do, if you want acopy of the book to go along
with this audio book.
All you gotta do is go to Amazonor go to a bookstore that you
buy your books from, or you cango to platform growth books.com.
Alright, without further ado,let's get in to chapter number
(01:06):
four.
I.
Chapter four, blueprint numberone, the hub and Spoke Income
method.
What if I told you there was asmarter and faster way to share
your message with the world?
A way to turn a single idea intomultiple income streams without
feeling overwhelmed byconstantly creating something
new.
For many bloggers and creators,the challenge isn't a good
(01:28):
message.
It's about using that messageefficiently.
We often get caught up in thecycle of trying to create the
next big thing, hoping it willfinally take our business to the
next level.
But here's the reality.
Focusing on one product alonecan lead to frustration.
It's easy to feel like all thework, the marketing, and the
promotion didn't yield theresults we expected.
(01:51):
So what's the answer?
Repurpose.
Instead of putting all yourenergy into one product, you can
take that same core message andrepurpose it into a variety of
offerings.
By doing this, you're no longerdependent on a single pathway to
reach your audience.
You're giving them multipleentry points to engage with your
message, which opens the door tocreating several streams of
(02:12):
income at once.
I've experienced this firsthand.
It all started with one idea, abook I was planning.
But instead of just launchingthe book, I took a different
approach.
Over the course of 12 months, Iturned that single message into
seven distinct income streams.
Let me take you back to thebeginning, how I created seven
(02:32):
income streams in 12 months fromone message.
The idea hit me in a Panerabread.
I was meeting with a coachingclient who had driven two and a
half hours just to spend acouple of hours with me as he
explained his businessstruggles.
I had a realization he wasn'tjust missing a product or two,
he needed a whole framework.
(02:54):
It sounds like you need anexpert's product wheel.
I said.
Then I grabbed a napkin andsketched out what would become
the hub and spoke blueprint.
His core message was at thecenter of the diagram.
Branching out from it were waysto deliver that message.
Events speaking, coaching adigital book, a physical book,
an audio book, and an onlinecourse.
(03:16):
Each one was a potential incomestream connected to the same
core idea.
The simplicity of this modelstruck me.
Not only did it offer multipleways to reach people, but it
also provided multiple ways toget paid for delivering the same
message That day.
As I explained this to myclient, I realized I needed to
do the exact same thing for myown business.
(03:38):
I left Panera knowing I wassitting on a strategy that could
completely transform myapproach.
At the time I was working on anew book concept, but instead of
treating it as a standaloneproject, I decided to make it
the hub of a year long plan.
My goal create seven differentincome streams from that single
message.
Here's how I did it.
(03:59):
Month one, I started byoutlining the core message.
This wasn't just a rough draftfor a book, it was a roadmap for
how I would teach coach andpresent that message across
different platforms.
Months two through four, I wrotethe first draft of my book.
This was going to be thefoundation, the piece that
everything else would buildfrom.
(04:20):
Month five.
I launched the Kindle version ofmy book, creating my First
Income Stream.
Month six, I followed it up witha self-published paperback
version, establishing a secondstream.
Month seven, I narrated andreleased the audiobook on
Amazon, iTunes, and Audible,which became the third income.
(04:41):
Month eight.
I crafted three keynote talksbased on the book, which opened
the door to speaking engagementsand created my fourth income
stream.
Month nine, I launched amembership site tied to the
book's principles generatingmonthly recurring revenue, a
fifth stream month 10.
I rolled out a group coachingprogram where participants could
(05:04):
work through the books contentwith my guidance.
Adding a sixth stream.
Month 12.
Finally, I hosted a livehigh-end workshop, which became
the seventh income stream, andallowed me to teach my core
message in person in just oneyear.
I had created seven incomestream from a single idea, and
the beauty of it was that Iwasn't constantly reinventing
(05:25):
the wheel.
I was simply repurposing onemessage into multiple formats,
each tailored to a differentpart of my audience.
Some people prefer books.
Others like to learn throughcourses or live events and still
others seek out one-on-onecoaching.
By offering all of these, I wasable to maximize my reach and
(05:47):
more importantly, my revenue.
The hub and spoke model at theheart of scaling your income
lies a simple but powerfulconcept.
The hub and spoke model.
This framework lets you takeyour core message the hub, and
extend it into income generatingproducts and services.
The spokes each spoke is aunique way to deliver the same
(06:09):
message.
It will reach different audiencesegments and create new revenue
streams.
Imagine a wheel.
The hub is your core message,the single most important idea
that you wanna share with theworld.
Whether you're a coach, author,speaker, or teacher, that core
message is the foundation ofeverything you do.
The spokes from the hub are theways to deliver that message.
(06:31):
Books, courses, workshops,coaching sessions, keynote
talks, membership sites, andmore.
These folks don't just spreadyour message to a wider
audience.
They also provide multiple waysfor you to get paid.
The genius of this model is itsflexibility.
You're not confined to onemethod of delivery.
Instead, you're expanding yourreach.
(06:52):
You're using various platformsto suit different learning
needs.
Some people wanna dive into abook.
Others prefer hands-on workshopsand still others.
Seek out one-on-one coaching byusing the hub and spoke model.
You meet your audience wherethey are.
You also give them many ways toengage with your message.
How the hub and spoke frameworkworks at the center of the Hub
(07:16):
and spoke framework is your coremessage.
This is your central idea, thesolution or transformation you
offer to your audience.
Your message doesn't change asit branches into various
products or services.
It's delivered through differentformats, making it accessible in
new ways.
Here's how it breaks down thehub core message.
(07:36):
This is the main idea you wannashare with your audience.
It could be your strategy tosolve a problem, the framework
you teach, or the principlesyou've created to help others
achieve a goal.
Think of the hub as theessential blueprint.
You've developed the spokesincome streams.
Each spoke represents a product,service, or platform that
delivers your core message in adifferent way.
(07:59):
For example, book a writtenversion of your core message.
This could be a self-publishedpaperback, an ebook, or even an
audio book online course.
A deep dive into your message Inbite-size lessons, they will
guide people through yourframework, step by step
workshops, virtual or in person.
They let participants interactwith your message.
(08:22):
Membership site, a model wherepeople pay for ongoing access to
your content.
It includes exclusive resourcesand personal coaching, speaking
engagements, keynote talks orseminars that allow you to
spread your message on a largerstage, one-on-one coaching a
high ticket offer.
You provide personalizedguidance to individuals seeking
(08:43):
direct help with your framework.
Live events, hosting eventswhere attendees can engage
deeply with your message and getpersonal access to you.
The hub and spoke model isbrilliant.
Every spoke feeds back into thehub.
This reinforces your coremessage and ensures consistency
across platforms.
(09:04):
You're not creating newmessages, you're repurposing the
same message in multiple ways.
Why the hub and spoke modelworks?
The model works because itcreates multiple entry points
for your audience.
Not everyone will come to youthrough the same path, and not
everyone consumes content in thesame way.
Someone might discover youthrough your book, but another
(09:24):
person may prefer the immersiveexperience of an online course.
A third person could encounteryour message at a keynote talk
and later become a client foryour high-end coaching program.
By offering your message indifferent formats, you give your
audience options.
More importantly, you createmultiple streams of income so
you are not relying on oneproduct to succeed.
(09:47):
Each spoke supports the hub andreinforces the others.
Creating a steady andsustainable flow of revenue,
adapting the blueprint to yourbusiness.
The hub and spoke model isadaptable to any business or
platform.
It doesn't matter whether you'rea writer, coach, speaker, or
teacher.
This framework can scale yourmessage into multiple streams of
(10:08):
income.
Here's how you can visualize it.
Books, written content is oftenthe easiest entry point.
Your book becomes a lower costproduct that introduces your
core message to a wideraudience.
From here, readers can ascend tohigher ticket offers, like
courses or coaching courses fora structured step-by-step
(10:30):
approach and online course isbest.
It offers a more in-depthlearning experience.
You can charge more for thiskind of focused guidance
membership sites.
A subscription model keeps youraudience engaged long term.
It offers them ongoing access tonew content, resources, or live
coaching.
This recurring revenue streamprovides stability to your
(10:52):
business, live events andworkshops.
Some people learn best throughdirect interaction.
Hosting workshops or live eventsengages your audience in real
time.
It also lets you charge more forthese in-depth experiences.
Coaching one-on-one or groupcoaching lets you work directly
with clients who needpersonalized attention.
(11:15):
This high-end service cantransform your most engaged
followers into loyal clients.
The hub and spoke model lets youscale your business, create
multiple income streams, andmost importantly, reach people
in the best way for them.
You're amplifying the impact ofyour message while building a
sustainable, scalable business.
(11:37):
Today's exercise, create yourown hub and spoke blueprint.
Now that you understand thepower of the hub in spoke model,
it's time to put it into action.
This exercise will help you mapyour core message.
It will also help you brainstormincome streams.
Use these to start building yourhub and spoke framework.
(11:58):
Grab a notebook or open a newdocument, and let's get started.
Step one, identify your coremessage.
The hub.
Before you can build out yourspokes, you need to define the
core idea that will sit at thecenter of your business.
This is the foundation of yourmessage, the solution,
framework, or method you offer.
Think about your area ofexpertise, the problem you
(12:20):
solve, or the transformation youprovide.
Question to answer.
What is the key message orframework you wanna share with
your audience.
Example, I help entrepreneursturn their expertise into
multiple streams of income.
Write down your core message inone clear, concise sentence.
This will be your hub.
Step two, brainstorm your spokesincome streams.
(12:42):
Now that you have your coremessage, it's time to brainstorm
the different ways you candeliver it to your audience.
Remember, each spoke is aproduct or service that
repurposes your core message.
Don't limit yourself.
Think about various platforms,formats, and delivery methods.
Question to answer.
How can you turn your coremessage into different products
or services?
(13:03):
Here are some ideas to consider.
Book.
Could you write a book tointroduce your core message to a
wider audience online course?
Could you break down yourmessage into step-by-step
lessons workshops?
Would your audience benefit fromlive workshops, either virtual
or in person?
Coaching.
Can you offer personalizedcoaching or group sessions to
(13:26):
provide hands-on guidancemembership site?
Could you build a membershipsite for ongoing access to
exclusive content and resourcesspeaking?
Are there opportunities todeliver your message as a
keynote speaker at events orconferences, live events?
Could you host a seminar,retreat, or live training event?
(13:47):
Write down all the potentialincome streams you can think of.
Using the core message as thefoundation for each one.
Step three, prioritize andcreate a timeline.
Once you've brainstormed yourlist of potential income
streams, the next step is toprioritize them.
Which ones feel most natural foryou to start with, which could
(14:07):
be launched quickly and whichmight take more time to develop.
Question to answer.
What income streams can yourealistically create in the next
three to 12 months?
Organize your spokes in order ofpriority.
For example, write and launch abook.
Develop an online course.
Create a membership site forongoing support.
Now create a simple timeline foreach spoke.
(14:30):
Assign a deadline based on whenyou plan to launch it.
Don't overwhelm yourself bytrying to launch everything at
once.
Start with one or two and buildfrom there.
Step four, take action.
Now that you have your coremessage, your list of potential
income streams.
And a timeline for launchingthem, it's time to take action.
(14:50):
Your goal for this week is tocomplete the first step toward
creating your initial incomestream.
Action step.
Pick one.
Spoke from your list, and committo working on it this week.
Whether it's outlining yourbook, drafting your course
modules, or mapping out yourmembership site, take that first
step at the end of the week,evaluate your progress and set
your next goal.
(15:11):
To scale your message, actconsistently.
Each step creates income streamsthat support your core message.
Step five, reflect and adjust.
As you work through thisprocess, keep in mind that the
hub and spoke model is flexible.
You can always adjust your planas you learn what resonates with
your audience.
After launching your firstproduct, reflect on the feedback
(15:33):
you receive.
Is there a different format youraudience is asking for?
Should you shift the order ofyour spokes based on demand?
Question to answer.
What have you learned fromlaunching your first spoke, and
how can you apply that to thenext one?
Use these insights to fine tuneyour blueprint as you continue
to build out your incomestreams.
(15:53):
By the end, you will have mappedyour hub and spoke blueprint,
found income streams, and begunscaling your message.
Remember, the key is to startwith one spoke, launch it, and
then move on to the next.
The steady strategic approachwill help grow your business.
It will also amplify your coremessages, impact Key takeaways.
(16:17):
Repurpose your message intomultiple income streams with
books, courses, coaching, andmore.
Offer different ways for youraudience to engage.
Meeting them where they are.
Scale smartly by adapting onecore idea rather than constantly
creating new content.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.