How to Champion AI in Marketing

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises. They discuss practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential of AI in transforming workflows and driving tangible results.

Topics Covered:

• Jessica's AI Journey: From leading the Marketing AI Council at VMware to joining Jasper, Jessica shares how her role has evolved to champion AI in marketing.
• AI adoption in large organizations: Jessica explains how she drove AI adoption at VMware, including challenges like skepticism, governance, and compliance hurdles.
• AI impact: They discuss how companies like Morningstar, VMware, adidas and more saw significant cost savings, increase in output, time saving, and productivity boosts through AI integration.
• Strategies for marketers to evangelize AI in their orgs: Jessica provides a roadmap for marketing professionals to champion AI adoption, including building teams, securing executive sponsorship, and defining use cases.
• Jasper's role as a marketing AI tool: They explore Jasper's capability in scaling content creation and enabling personalized, data-driven campaigns.