Practical Tips for Adopting AI in Marketing

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, hosts Ruth Favela, the AI Marketing Manager at Tomorrow.io. They explore the transformative impact of AI on marketing, focusing on practical applications and strategies for marketers.

Topics Covered:

• Ruth’s Journey in AI Marketing: Ruth shares her transition from editor to AI Marketing Manager, highlighting her learning process and experiences with AI tools.
• Defining AI Marketing Manager: Ruth explains the role and responsibilities of an AI marketing manager, emphasizing the integration of AI across all marketing functions.
• Market Research Using AI: Discussion on leveraging AI for market research, including tools like Spark Toro and Perplexity to gather audience insights and optimize content.
• Content Marketing Strategies: Ruth outlines her video-first approach to content marketing, using AI tools like ChatGPT, Descript, and Letterdrop for content creation and optimization.
• Content Repurposing: Tips on maximizing the value of webinar content by repurposing it across various channels and formats.
• AI in Product Marketing: Ruth talks about using AI for product marketing workflows, including creating sales enablement materials and internal training resources.
• Quantifying AI’s Impact: Insights into measuring the effectiveness of AI in demand generation, with examples of increased blog output and more.
• Challenges and Adoption: Ruth discusses the challenges of adopting AI tools and driving their adoption within a team, along with strategies to overcome these obstacles.