Hosted by Aby Varma, founder of Spark Novus, this episode of The Marketing AI SparkCast features David DeWolf, CEO of Knownwell. They discuss how AI reshapes brand-agency relationships, blending human creativity with AI's efficiency to manage agency collaborations.
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus—a company that partners with marketing leaders to adopt AI strategies —hosts David DeWolf, CEO of Knownwell. The conversation centers around how AI is redefining the brand-agency dynamic, driving a blend of human creativity and AI-driven efficiency.
Topics Covered:
• Brand-Agency Partnerships and AI: AI's role in evolving the brand-agency relationship, blending technology with human creativity.
• Agency Ethics and AI: How AI raises transparency and billing concerns for agencies.
• Communication Exhaust: Exploring how AI taps into “communication exhaust” for insights and the associated privacy concerns.
• Agency Challenges with AI: How AI helps agencies maintain strong client relationships amid operational changes.
• AI-Driven Relationship Management: Differentiating AI-powered relationship management tools from traditional CRM platforms.
David DeWolf is the Founder and CEO of Knownwell, a leader in digital product development and innovation. He is also an angel investor with a deep interest in how AI is transforming agency collaborations. https://www.linkedin.com/in/ddewolf/
Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses navigate the complexities of digital transformation with AI-driven strategies. https://www.linkedin.com/in/abyvarma
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com