The Marketing for Health Coaches Podcast

The Marketing for Health Coaches Podcast

Welcome to the Marketing for Health Coaches Podcast where I share how to get clients and have a truly successful business and lifestyle. I’m your host, Amy Lippmann - former health coach who has been in the industry since 2005. What if I told you that you can have a wildly successful business by keeping things relatively simple? Would you be interested? Stick with me, that’s what I’m going to show you. With over 15 years in the industry you can count on me to keep it practical and do-able. Learn more about how to get clients & grow your business at: https://marketingforhealthcoaches.com/

Episodes

June 3, 2025 90 mins

In today’s special episode of The Marketing for Health Coaches Podcast, I’m sharing the replay of today's live workshop.

In this episode, you’ll learn: 

  • Why giving talks is THE best way to consistently get clients
  • The most effective ways to promote your talks to make sure people show up and they are well attended
  • The exact talk structure and materials you need to get clients every time
  • How to give a talk, packed with ...
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You don’t need a big list, a social media following, or speaking experience to start getting clients from talks.

In this episode, I’m showing you exactly how to get clients from your very first wellness talk — even if no one knows who you are yet.

You’ll learn:
✅ How to find the right audience — even if no one knows who you are yet
✅ The simplest way to fill your talks (without relying on your own list)
✅ How to work with...

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Think you need to be charismatic, polished, or extroverted to give a talk that gets clients? Think again.

In this episode, learn why being a “natural speaker” is not a requirement — and how you can confidently lead a wellness talk (even if you’re quiet, nervous, or brand new to speaking).

You’ll learn:
✅ Why being low-key or introverted might actually work in your favor
✅ What really makes a talk effective (hint: it’s not you...

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Feeling like it’s harder than ever to stand out and get clients online?

In this episode, I share why giving wellness talks is one of the smartest, fastest strategies for health coaches and functional nutrition practitioners in 2025 — especially in a world that’s noisier and more distracted than ever.

Whether you're brand new or experienced, you'll learn how to use talks to create real connections, build immediate trust, and...

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Let’s be honest: Social media isn’t delivering the way it used to.

Maybe you’re doing all the things—posting, creating Reels, trying to be consistent—and still not seeing clients come in.

Or maybe you want to show up more… but social media just feels overwhelming, time-consuming, and unclear.

Either way, there’s nothing wrong with you.
It’s the strategy that’s broken.

In this episode, I’m sharing why wellness talks are th...

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Have you ever struggled to explain what you do — only to be met with blank stares?

You’re not alone.

And the good news is... it doesn’t matter if people know what a health coach is.

 "How will anyone hire me if they don't even understand what I do?"

You'll learn:

  • Why you don’t need to "educate" your audience to get clients

  • How to stop selling your title and start s...
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April 22, 2025 15 mins

I recently met Barb, a Functional Nutrition Practitioner, who’s been building her business for 3 years.

She’s posting on social media. She’s got a website. She’s networking every week. 

She’s been doing all the things — but still no discovery calls.

No referrals. No new clients. Just a whole lot of… silence.

In this episode you get to hear me coach Barb — as we discuss why she’s hit a major brick wall with her marketing, and I share my...

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If you’ve ever wondered why potential clients don’t say yes—or why your marketing isn’t landing the way you want it to—you need to hear Marylou’s story.

Before the Abundant Health Coach, she had been coaching for four and a half years, feeling like she just couldn’t get the momentum she wanted. 

The problem? Nobody really understood what she did. Her messaging wasn’t landing. Even a good friend of hers admitted that it was really har...

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In this episode you’ll learn

  • The 4 key reasons people say they can’t afford it (and how to change this)
  • The most important thing to do during your initial consultations to get more YES’s
  • A powerful strategy to help potential clients say yes—even if your pricing is a stretch

Links/Resources mentioned on the show:

Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 9-month group pro...

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If you’ve been spending a lot of time on social media—creating posts, reels, and stories—and not booking the clients you want, you’re not alone.

And it’s not your fault.

Social media has changed dramatically over the past few years.

That’s why if you’ve been spinning your wheels trying to “crack the code,” this is your permission to stop.

A big social media following does NOT equal a full coaching practice.

I’ve seen health coaches with...

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You’ve probably heard that creating a course or a signature group program is the way to make “passive income” as a health coach.

But here’s the truth: Launching a group program too soon can actually slow you down and keep you stuck in money struggles.

I’ve seen it happen over and over—coaches spend months creating a program, designing a sales page, and posting online… only to realize they don’t have enough people ready to buy.

If you ...

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In this episode, you’ll learn:

  • The three essential categories where your money should go—and how to balance them
  • A simple rule of thumb for how much to pay yourself (even if you’re just starting out)
  • How to avoid overspending on unnecessary expenses
  • How much to set aside for taxes so you’re never caught off guard
  • When you should start paying yourself (and why this is vital to your mindset and success)


Links/Resources mentio...

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Ever feel overwhelmed by technology and all the options?

In this episode you’ll learn:

  • The TYPES of tools you need to get your business up and running
  • My top tech recommendations - that are user friendly, affordable, and have great customer support 
  • What tools you should have set-up right away, and which ones you can wait on.

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Pl...

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February 6, 2025 40 mins

Conversations about longevity have gone off the rails - creating stress and fear about “needing” to do “all the things” and stay up-to-date on the latest trends. 

It’s time to flip the script about longevity to one about living better vs. living longer.

In this episode, I’m joined by my dear friend and colleague, Functional Medicine Nutritionist and educator, Andrea Nakayama. 

In the episode, you’ll learn:

  • What’s missing from the c...
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In this episode you’ll learn:

  • Three questions to help you recognize when you’re being tempted by a shiny object
  • Practical strategies to avoid shiny objects and stay focused on what will truly help you grow your business
  • Where to direct your energy instead of chasing shiny objects


Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan



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In this episode, I’m joined by Nina Manolson, our Intuitive Eating Trainer. We’re pulling back the curtain to share what you get inside the Done-For-You Intuitive Eating Program.

You’ll learn:

  • The tools and techniques you’ll gain in this program that will equip you to confidently coach your clients

  • How the engaging, hands-on live training sessions help you quickly apply what you learn to real-life coaching.
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“How can I coach people who want to lose weight, if I don’t want to be a weight loss coach?”

This is the dilemma our client, Andrea Woods, faced as a new health coach.

She knew she didn't want to focus on helping clients lose weight, but that’s what her clients were asking for.

At the time, her clients felt very frustrated with themselves, and they experienced a lot of shame about not being able to stick with the goals that they ...

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“Are functional nutrition and Intuitive Eating in conflict with each other?”

You might think they’re opposing approaches because a functional nutrition approach usually includes bringing in specific healing foods and removing foods that are impacting health. 

And there’s a misconception that Intuitive Eating ignores health concerns or doesn’t allow for specific nutritional goals.

Actually, when integrated thoughtfu...

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When Farrah joined the Done-for-You Intuitive Eating program, she’d worked with a handful of clients but she didn't really know what she was doing.

She had a lot of information to share, but didn't know how to coach her clients.

She found that her clients could follow her recommendations for a while and then they stopped. They struggled with willpower and would try over and over to “stick with” the plan...

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For years Lauren focused on selling cleanses, detoxes, and resets - and helping clients with weight loss.

But she was worried that her clients were getting worse.

Yes, like every diet, the cleanses worked… until they were over and her clients went back to their old routines.

Weeks later clients were frustrated by the experience.

This reflected poorly on Lauren as a coach, and she was afraid th...

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