The Marketing Intervention

If you’ve ever wondered whether to bet on influencer marketing or focus on building your own content, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Jamal, founder of a fast-growing functional soda brand in Atlanta.

Jamal’s brand took off fast — regional Whole Foods placements, boutique fitness partnerships, and strong word-of-mouth. But now growth has plateaued, and ...

If you’ve ever launched a loyalty program that looked great on paper but fell flat in real life, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Mariah, founder of a boutique fitness studio in Denver.

Mariah has a thriving community of over 400 members who love her classes and trainers. Last year she launched a loyalty program to reward repeat clients with points for every ...

In this episode of The Marketing Intervention, Jacinta answers a question from Lila, founder of an emerging fashion brand in New York.

Lila’s pop-ups and events are packed — customers love her products, buy on the spot, and spread the word. But online? It’s a different story. Despite consistent traffic and engagement, sales are flat. She wants to know: Why does everything click in person but stall online?

Jacinta explores the real re...

If you’ve ever looked at your email analytics and wondered why people open but never click, you’re not alone.

In this episode of The Marketing Intervention, Jacinta answers a question from Priya, founder of a clean beauty brand in West Hollywood. Priya has a list of 8,000 subscribers with open rates hovering around 35% — but her click-through rates are stuck at 2%. Discounts, bundles, even ingredient education aren’t moving the need...

If you’ve ever wondered whether collaborations actually drive sales or are just shiny distractions, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a boutique winery in Sonoma, California.

Sofia’s tasting room is thriving, her wine club is growing, and local restaurants and hotels are starting to approach her for collaborations from farm-to-table dinners to exc...

Instagram used to be the growth engine for wellness and beauty brands but what happens when the likes, views, and DMs dry up?

In this episode of The Marketing Intervention, I’m answering Tanya’s question about whether her Albuquerque-based med spa should double down on Instagram or expand to TikTok as she prepares to launch a cannabis skincare line.

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Opening a second location is exciting, but it also raises big questions about how much attention to put on your brand.

In this episode of The Marketing Intervention, Jacinta answers a question from Marcus, founder of a boutique small group fitness studio in Chicago. After selling out his flagship location, Marcus is expanding across town and thinking about franchising in the future. But with new competitors showing up with flashy br...

If you’ve ever felt torn between wanting to stay in front of your customers and worrying about coming across as “too much,” you’re not alone.

In the very first episode of The Marketing Intervention, Jacinta answers a question from Lisa, founder of a sustainable home décor brand in Scottsdale, Arizona.

Lisa has 8,500 subscribers and an average order value of $400, but she only emails her list once a month because she’s afraid of unsub...

Tired of marketing advice that sounds good but doesn’t actually move the needle? You’re in the right place.

I’m Jacinta Gandy — brand strategist, agency founder, and the person people call when they need the truth about why their marketing isn’t working.

Every week on The Marketing Intervention, I take real questions from founders, CMOs, and scrappy small business owners and give them practical strategies and a few hot takes you won’...