The Marketing Juggle
Anne from Neilan Digital talks to small business owners about how they use digital marketing to promote their business. Hear how they use social media, their email lists and Google to engage with their customers and create human connections online. As a small business owner, you wear many hats, marketing being just one of them. Listen in as these everyday people share their stories - the good and the bad - of using digital marketing to get more people finding out about their business and becoming customers.
Episodes
From staffing and stock to managing brick and mortar plus online selling, there's a long list of things to juggle when you own a toy store.
Pamela has owned Monkey Puzzle Toys for 16 years, starting when her kids were young and she couldn't find the toys she wanted for her family. She has taught herself online marketing by Googling, keeping an eye on what others are doing, and listening to what her customers want.
This epi...
Julie from Send a Basket, started her first business when she was 19. A florist by trade, she has owned Send-a-Basket for the last 10 years. The satisfaction she gets from making people happy motivates her when her days are long and the work is really busy. She knows she is not only delivering flowers and gift baskets, but sending Thoughts, Feelings and Emotions in every delivery.
Shibly Mustapha, a vet from Brisbane, has set himself a BIG goal to positively impact one billion beings. Knowing this wasn’t something he could achieve by himself, his approach is to build a sustainable, profitable business, so he can buy back time and broaden his impact by giving back to the community, especially other vets. When it comes to marketing his 3 (soon to be 4) vet clinics, he has tested a variety of ways to e...
Sam is the owner of Cocolina, a lifestyle store in Beecroft in North West Sydney. The inspiration for her store came when she was studying shoe design in Italy. She wanted a store that showcased a variety of gorgeous things, from clothes and jewellery to homewares and gifts - and as one of her regular customers, I can confirm she has certainly achieved that.
She is the first person to say she is "not a computer person", bu...
Physios, Kathleen and Lauren are the owners of Carlingford Active Health, in North West Sydney. Since taking on the business, they have learnt a lot about running a small business, in particular marketing. From YouTube videos to Instagram and email, they use many channels to stay connected to their clients.
Hear how Kathleen discovered the design skills...
Rosie from Rosie's Beauty has been in business for 22 years. In that time she has taught herself everything about how to run a successful business, including marketing and promotion. Her beauty salon in Carlingford, north-west Sydney has loyal clients who love how passionate she is about making them feel great about themselves.
In this episode, we...
Alison is the co-Founder of Chainsmith in Sydney’s Surry Hills. Specialising in custom-made, Italian road bikes, they have created a dedicated, passionate community of loyal customers and friends of the shop.
Over the past six years, Alison has trained herself in all aspects of marketing for her business - from Facebook and Instagram to email marketing ...
Jaythene is the fourth generation from her family to work in Sparks Shoes and a lot has changed in the 20 years since she started working with her Mum.
From no website, or social media, just a list of customers they sent letters to, to an email list of over 5000, a growing social following and online sales, they continue to embrace online advertising an...
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