The Marketing Millennials

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Episodes

December 29, 2025 12 mins
There’s a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do. Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your team” consistently outperform vague or polite calls to action across email, social, ads, and websites. They dig into real data behind subject lines ...
Mark as Played
B2B social isn’t broken…most brands are just playing it wrong. Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today. Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work. From building an internal creator t...
Mark as Played
Is SEO actually dead? Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands. They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks, and reveals how CMOs should rethink...
Mark as Played
The first two weeks of January are not business as usual…and treating them like they are can quietly sabotage your entire Q1. In this episode of Bathroom Break, Jay and Daniel break down why early January is one of the most misleading times of the year for marketing performance. From flooded inboxes and short attention spans to false negatives on new tests, they explain what not to panic about and what you should be doing instea...
Mark as Played
MQLs are dead…or are they? Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data. Emily shares: - Why the war on MQLs is misleading thousands of marketers  - How to fix your lead definitions without rebuilding your entire ops system - Why attribution...
Mark as Played
Why does social proof actually matter? What’s the psychology behind FOMO?  Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions...
Mark as Played
What if urgency is the only lever you’re not pulling? Daniel and Jay break down why “always available” offers quietly kill conversions and how time-based urgency can turn passive audiences into decisive buyers. They unpack real-world plays from ecom and B2B, including how a 30-minute discount window drove action without extra ad spend, why expiring content outperforms evergreen resources, and how to use deadlines to close the...
Mark as Played
So, what does Marketing ops actually look like? Atlassian’s Head of Lifecycle Marketing Ops Kelly Jo Horton joins Daniel to break down what ops actually is, why it’s so complex, and how high-performing teams are evolving the function for 2026 and beyond. She explains why MOPS isn’t “just sending an email,” why process is everything, and why marketers need to stop treating ops like a drive-thru and start treating it like a Mic...
Mark as Played
Annual planning is where great marketing teams separate themselves from the rest…and Customer.io CMO Jason Lyman joins Daniel to break down exactly how to do it. Jason shares the Play to Win framework he uses, the biggest mistakes marketers make during planning season, and how AI now powers his planning workflow. And, how does Customer.io use stress-testing strategies to identify lifecycle opportunities? You’ll also learn: Why most...
Mark as Played
What if everything you believe about email marketing is wrong? Daniel and Jay are here to blow up the biggest myths everyone still repeats, from “best send times” to “open rates don’t matter.”  They unpack the five email lessons they’re taking into 2026, including why low-lift CTAs spark real replies, how verified subscriber data reveals your true ICP, and the deliverability trap hiding inside your domain frequency report. ...
Mark as Played
Why do the boldest ideas drive the biggest business wins? Live from Marketingland 2025, Nick Tran (ex-TikTok, Hulu, Samsung) breaks down all things brand and creative with Amanda Slavin (author, and co-founder of Future Frequency).  You’ll learn: > Why crises often spark the most innovative creative work > How to know when bold ideas are brilliant…and when they're just noise > The myth of chasing trends vs. the real mean...
Mark as Played
How do Product-Led Growth (PLG) and Sales-Led Growth (SLG) actually work together…instead of competing against each other? In this Marketingland 2025 session, ClickUp’s COO Gaurav Agarwal and Global VP of Marketing Kyle Coleman break down why the “PLG vs. SLG” debate is a false dichotomy, and how the most successful companies blend both to drive real revenue impact. From navigating budget decisions to building demand, deliver...
Mark as Played
Want to prepare for social in 2026 but have no clue where to start? Daniel and Jay break down what they’ve learned about social in 2025 and what to anticipate in 2026. From jumps in AI to boosting posts, things are changing…and fast.  They explain: > Why boosting “loser” organic posts may not be the push you think it is > The power of hero images > Why you need a commenting AND reply strategy If you’re a Marketer planni...
Mark as Played
What really drives explosive organic audience growth in 2025: algorithms, content hacks, or something deeper? From Marketingland 2025, Sophie Miller, founder of Pretty Little Marketer and the creator behind a 600,000-strong community across Instagram and LinkedIn, breaks down the visibility, shareability, and social SEO strategies behind her meteoric rise. Sophie shares the real story of how she went from overwhelmed university ...
Mark as Played
What really scales a modern brand: product or performance? From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O’Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today’s most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STAUD, RHODE, category disruptors) and Marketing-led growth (DTC engines powered by p...
Mark as Played
Want more replies, but all you hear are crickets? Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier than ever. They explain why reply-based engagement is becoming a cheat code for deliverability, how “just reply with a word” outperforms any form fill, a...
Mark as Played
Your analytics might be lying to you. Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conversion paths anymore.Sid shares why Snapchat’s nearly one-billion-person audience behaves differently than other platforms, why so many of your future custom...
Mark as Played
What happens when you treat brand like a growth channel and not a guessing game? You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity. As co-founder of Chubbies and now the brain behind Marathon Data Co, Preston Rutherford has spent the last decade proving that brand and performance are the same thing. He and Daniel break down how to make brand measura...
Mark as Played
Tired of writing emails no one reads…or worse, emails no one clicks? Daniel and Jay break down an email tactic that’s stupid simple but wildly underrated: how using animated GIFs can instantly lift your click-through rates and make any email impossible to ignore. They explain why GIFs still outperform video in email, how to theme them for maximum relevance (especially during November–December), and how AI + free tools like Canva ...
Mark as Played
What happens when an engineer falls in love with marketing? You get Sorin Patilinet, the data-driven marketer reshaping how the world’s biggest brands think about creativity, effectiveness, and growth. After 20 years working in marketing science at Mars and PepsiCo, Sorin has one mission: to help marketers stop chasing vanity metrics and start measuring what actually drives results. He’s out to prove that great marketing is abou...
Mark as Played

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