The Marketing Millennials

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Episodes

The Simplest Conversion Lever You’re Not Testing | Bathroom Break #91

January 19, 2026 • 12 mins
Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name. Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it’s one of the easies...
Mark as Played

How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384

January 16, 2026 • 35 mins
What do you get when you mix hats, social media channels, and a bunch of dads? In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats.  At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster...
Mark as Played

How to Start A YouTube Channel for Your Brand with Avi Shenkar | Ep. 383

January 14, 2026 • 43 mins
Don’t believe everything you hear: YouTube (especially with their Shorts feature) isn’t dead or going downhill anytime soon.  In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat your textual content into videos. However, there’s a balance between quality view...
Mark as Played

Why Short + Sweet Content Wins in Q1 | Bathroom Break #90

January 12, 2026 • 9 mins
Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions.  Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why long webinars, long demos, and long emails are quietly getting skipped, and how shorter time blocks are one of the fastest ways to drive more signups an...
Mark as Played

How to Build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382

January 9, 2026 • 35 mins
Why are fractional leaders becoming the secret weapon for modern growth? Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging. You’ll learn: -Why the market is shifting from hiring full-time execs to paying for...
Mark as Played

2026 LinkedIn Content Playbook with Mark Jung, Founder of Known | Ep. 381

January 7, 2026 • 39 mins
LinkedIn has quietly changed everything…and most creators haven’t even noticed yet. Daniel sits down with LinkedIn growth expert and agency partner Mark Jung to break down what’s actually happening inside the LinkedIn algorithm and how marketers, founders, and operators can win going into 2026. They unpack LinkedIn’s shift to an LLM-powered feed, why follower count matters less than ever, and how creators with under 100 follo...
Mark as Played

The Marketing Advice You Should Ignore Immediately | Bathroom Break #89

January 5, 2026 • 12 mins
Every January, marketing advice explodes…and most of it isn’t great. Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn’t click that,” they explain why opinions, over-planning, and fake best practices kill real performance. They talk about why you are not your audience, why te...
Mark as Played

Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380

January 2, 2026 • 20 mins
How do you build a science-first wellness brand that can survive (and lead) in one of the most crowded categories in the world for 22+ years? In this Marketingland Festival 2025 session, Dr. Anna Persaud, CEO and founder of This Works, walks through the brand-building decisions behind turning a wellness brand into an international leader, known for creating the pillow spray category. From pioneering circadian-rhythm-backed sl...
Mark as Played

The Advertising Messaging Framework You Need To Use with Ashley Brock, CEO of Paid Ads Academy | Ep. 379

December 31, 2025 • 34 mins
Running ads but not seeing results? It might not be your targeting, budget, or creative…it’s your messaging. Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she’s used to spend over $200M on ads and grow her business to nearly eight figures in under three years. Ashley explains why most marketers skip messaging and jump straight to ads, and ...
Mark as Played

The Marketing Psychology Behind High-Performing CTAs | Bathroom Break #88

December 29, 2025 • 12 mins
There’s a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do. Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your team” consistently outperform vague or polite calls to action across email, social, ads, and websites. They dig into real data behind subject lines ...
Mark as Played

How To Win in B2B Social in 2026 with Chris Cunningham, Founding Member at ClickUp | Ep. 378

December 26, 2025 • 40 mins
B2B social isn’t broken…most brands are just playing it wrong. Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today. Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work. From building an internal creator t...
Mark as Played

How Your Brand Can Show Up On AI Search in 2026 with Tifenn Dano Kwan, CMO of Amplitude | Ep. 377

December 24, 2025 • 47 mins
Is SEO actually dead? Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands. They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks, and reveals how CMOs should rethink...
Mark as Played

What to Do During the First 2 Weeks of January | Bathroom Break #87

December 22, 2025 • 10 mins
The first two weeks of January are not business as usual…and treating them like they are can quietly sabotage your entire Q1. In this episode of Bathroom Break, Jay and Daniel break down why early January is one of the most misleading times of the year for marketing performance. From flooded inboxes and short attention spans to false negatives on new tests, they explain what not to panic about and what you should be doing instea...
Mark as Played

The Marketing Metrics Everyone Misunderstands with Emily Popson, VP of Marketing at CallRail | Ep. 376

December 19, 2025 • 40 mins
MQLs are dead…or are they? Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data. Emily shares: - Why the war on MQLs is misleading thousands of marketers  - How to fix your lead definitions without rebuilding your entire ops system - Why attribution...
Mark as Played

The Marketing Psychology Secrets Behind the World’s Best Brands with Richard Shotton | Ep. 375

December 17, 2025 • 41 mins
Why does social proof actually matter? What’s the psychology behind FOMO?  Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions...
Mark as Played

How To Maximize Your End of Year | Bathroom Break #86

December 15, 2025 • 13 mins
What if urgency is the only lever you’re not pulling? Daniel and Jay break down why “always available” offers quietly kill conversions and how time-based urgency can turn passive audiences into decisive buyers. They unpack real-world plays from ecom and B2B, including how a 30-minute discount window drove action without extra ad spend, why expiring content outperforms evergreen resources, and how to use deadlines to close the...
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The Truth About Marketing Ops with Kelly Jo Horton, Head of Lifecycle Marketing Ops at Atlassian | Ep. 374

December 12, 2025 • 43 mins
So, what does Marketing ops actually look like? Atlassian’s Head of Lifecycle Marketing Ops Kelly Jo Horton joins Daniel to break down what ops actually is, why it’s so complex, and how high-performing teams are evolving the function for 2026 and beyond. She explains why MOPS isn’t “just sending an email,” why process is everything, and why marketers need to stop treating ops like a drive-thru and start treating it like a Mic...
Mark as Played

How To Make or Fix Your 2026 Annual Plan with Jason Lyman, CMO of Customer.io | Ep. 373

December 10, 2025 • 39 mins
Annual planning is where great marketing teams separate themselves from the rest…and Customer.io CMO Jason Lyman joins Daniel to break down exactly how to do it. Jason shares the Play to Win framework he uses, the biggest mistakes marketers make during planning season, and how AI now powers his planning workflow. And, how does Customer.io use stress-testing strategies to identify lifecycle opportunities? You’ll also learn: Why most...
Mark as Played

Five Email Lessons to Take Into 2026 | Bathroom Break #85

December 8, 2025 • 14 mins
What if everything you believe about email marketing is wrong? Daniel and Jay are here to blow up the biggest myths everyone still repeats, from “best send times” to “open rates don’t matter.”  They unpack the five email lessons they’re taking into 2026, including why low-lift CTAs spark real replies, how verified subscriber data reveals your true ICP, and the deliverability trap hiding inside your domain frequency report. ...
Mark as Played

The Business Case for Bold Creative with Nick Tran and Amanda Slavin (From Marketingland 2025) | Ep. 370

December 5, 2025 • 31 mins
Why do the boldest ideas drive the biggest business wins? Live from Marketingland 2025, Nick Tran (ex-TikTok, Hulu, Samsung) breaks down all things brand and creative with Amanda Slavin (author, and co-founder of Future Frequency).  You’ll learn: > Why crises often spark the most innovative creative work > How to know when bold ideas are brilliant…and when they're just noise > The myth of chasing trends vs. the real mean...
Mark as Played

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