The Marketing Millennials

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Episodes

How to Build a Thriving Community with David Spinks

June 20, 2025 • 35 mins
What are the key qualities of a successful community, and how can businesses effectively build and nurture them?  In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.  How can in-person e...
Mark as Played

Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work

June 18, 2025 • 16 mins
Fill in the blank: the best marketers aren’t just creative, they’re ________. If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.  Daniel mentions why FOMO is millennials’  biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives...
Mark as Played

Attribution is a Lie | Bathroom Break #60 🚽

June 16, 2025 • 14 mins
Attribution is broken, and Jay and Daniel are here to call it out. This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best. Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles...
Mark as Played

How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328

June 13, 2025 • 38 mins
Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory. This episode’s guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact. And, we dig into the gritty stuff ...
Mark as Played

Go-to-Market Plays #10: The Psychology of Pricing

June 11, 2025 • 12 mins
That “middle” option on a pricing page? It’s not there by accident. It’s there to mess with your brain…in the best way possible. This episode’s guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy. And,...
Mark as Played

Test This With Your Content Today | Bathroom Break #59 🚽

June 9, 2025 • 11 mins
Ebooks, webinars, white papers…B2B needs more exciting names to use for content. It’s time to test the waters with it. Here’s what Daniel and Jay suggest.  Daniel points out that even using “festival” for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook or guide—he even mentions that from his experience, using “guide” increased his ...
Mark as Played

Affiliate Marketing Playbook with Cricket Treanor, Affiliate Marketing at Patagonia | 327

June 6, 2025 • 35 mins
Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy.  This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s affiliate marketing program. At Patagonia, their mission is centered on the environment, and their clientele is adventurous. So, when it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about ...
Mark as Played

The Evolution of Social Media (with Hugh Stephens, Founder of Sked Social) | 326

June 4, 2025 • 46 mins
What do you get when you mix scheduling, stories, auto posting, and Instagram? You get Sked Social. But things haven’t always been this way… This episode’s guest, Hugh Stephens, created Sked Social as an all-in-one tool for Instagram back in 2013. Remember your feedback then? It has evolved from hipster filters and casual posts to algorithm-driven feeds and AI-generated content. Now, it’s a battle for creativity and a battle aga...
Mark as Played

Copy This Tactic for Your Next Post | Bathroom Break #58 🚽

June 2, 2025 • 9 mins
Daniel and Jay have a tactic for YOU to use on social…and it’s foolproof.  Doesn’t matter if you’re a DTC brand or a podcaster looking for your next guest. First, the setup is everything and the headline’s the most important. Next, mention you’re looking for XYZ and encourage your audience to tag friends who meet the description. Then, watch that engagement roll in—complete with a list of people who are interested in your work, ...
Mark as Played

Building and Branding with Influencer Marketing with Robyn Nissim, Social Proof Agency - 325

May 30, 2025 • 40 mins
Think about everything that’s changed in social since 2015. If you make a list, influencer marketing would be pretty high on it.  This episode’s guest, Robyn Nissim, has seen the influencer marketing space grow since then. From building Ulta’s first influencer program to working as the Head of Social Media at brands like Alo and Anastasia Beverly Hills, it’s all about connection. Who is your influencer connecting with? Where wou...
Mark as Played

Go-to-Market Plays #9: Turning Customer Feedback into Strategy

May 28, 2025 • 10 mins
Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action?  Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you’re asking the right questions to get the information you need. Next, there’s two types of interviews: generative and concept-testing. Which one should you choo...
Mark as Played

Reverse Engineering Your Competition | Bathroom Break #57 🚽

May 26, 2025 • 10 mins
How do you reverse engineer stuff in marketing? Should you copy your competitors? Daniel and Jay point out it’s not about copying your competition, but seeing what they’re doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it’s a good idea to check them out and analyze. Who’s competing? Who are the leaders in your category? What are they doing better than you? P...
Mark as Played

How to Align Copy and Content with Creative Director of Sharma Brands, Carly Lieberman

May 23, 2025 • 32 mins
What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the...
Mark as Played

Go-to-Market Plays #8: How to Improve Your Website Messaging Today

May 21, 2025 • 12 mins
Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all? Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it’s important to remember that the best messaging is a middle ground: it’s not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to craftin...
Mark as Played

Marketing Strategies for Uncertain Times | Bathroom Break #56 🚽

May 19, 2025 • 11 mins
There’s a TON of uncertainty in today’s climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts?  Enter: transparency. Being clear about pricing and how it’ll affect your customers’ carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it. Plus, going too far on discounting may not be a great strategy. Instead, doubling...
Mark as Played

324 - How to Navigate Social Media in 2025 with Nick Tran, ex-TikTok & FARFETCH Head of Marketing

May 16, 2025 • 52 mins
It seems like social media changes a LOT. That’s because it’s changing everyday and as Marketers, we gotta stay ahead of the curve.  This episode’s guest is Nick Tran, current CMO at FARFETCH and former TikTok, Hulu, and Samsung marketer. Here’s a truth some marketers don’t want to hear: most brands are playing it too safe and it can trap you in a cycle of sameness in social media content. The solution? Originality. Creativity. ...
Mark as Played

Go-to-Market Plays #7: How to Reposition Your Product

May 14, 2025 • 16 mins
Repositioning sounds scary. How do you do it the right way? Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the market has shifted, it may be time to rethink your positioning.  Tamara shares a real-life example of this with a product that may be sitting right be...
Mark as Played

Why This Is Killing Your Marketing Strategy | Bathroom Break #55 🚽

May 12, 2025 • 10 mins
Most marketers assume that more content ➡️more impact. But what if you're actually turning people off? Daniel and Jay talk about how negative signal is a silent killer. Stale automations, irrelevant emails, and lazy content are all included. Marketers have to make sure messages are balanced but still effective. And, things in the world have changed within the last 60 days. How can you stay relevant, at the front of your audience...
Mark as Played

323 - Principles of Effective Social Media Marketing with JS Stansel

May 9, 2025 • 36 mins
We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?  This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content a...
Mark as Played

Go-to-Market Plays #6: A Launch Channel That Most Marketers Totally Overlook

May 7, 2025 • 15 mins
Daniel and Tamara have a channel that’s underutilized… There are a TON of different distribution tools at our fingertips. Product Hunt is the product marketer’s best friend. It’s basically free distribution, you can get ahead, and it's not used as much as it should be. BUT, you need the right prep and strategy to maximize your time using it. How do you craft a winning strategy? Plus, what are the rules of the channel? Turns o...
Mark as Played

Popular Podcasts

    On Purpose with Jay Shetty

    On Purpose with Jay Shetty

    I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

    The Breakfast Club

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!

    The Joe Rogan Experience

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    24/7 News: The Latest

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.