The Marketing Millennials
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
December 6, 2024 • 47 mins
We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine.
But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still far more dominant on YouTube? How do you even get started on YouTube these days when it seems like TikTok and Reels are...
Mark as Played
Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground.
It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other.
Plus, Ellen talks about quick turnarounds—and every company is different. How can you get your automation software pr...
Mark as Played
December 3, 2024 • 35 mins
Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil.
In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. What makes a great legacy brand? How...
Mark as Played
December 2, 2024 • 13 mins
How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes?
Basically, it all depends. (Also, Jay says waffles.)
Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included in the package—posts per x amount of time, collaboration on copy, etc.—depends on you and...
Mark as Played
November 26, 2024 • 33 mins
In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content?
Plus, we get real about working with creative teams: sometimes, there’s a disconnect...
Mark as Played
November 25, 2024 • 11 mins
Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter?
These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive engagement, drive personalized offers, and get a pulse.
Plus, we all know we gotta do research, but you should DEFINITELY research b...
Mark as Played
November 22, 2024 • 42 mins
Let’s get real: marketing for non-profits is an underserved category and not talked about enough.
In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat.
What strategies should non-profits use? How do you get your name out there when there are m...
Mark as Played
November 20, 2024 • 28 mins
What do you do when headcount is reduced, but growth goals keep climbing?
In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources.
Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the whole organization. Ryan shares current challenges and opportunities when thi...
Mark as Played
November 19, 2024 • 47 mins
There’s a new disruptor in advertising and marketing…
And it’s two millennials going after Gen Z.
In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me.
Also, we talk about things ...
Mark as Played
November 18, 2024 • 11 mins
So, what’s your Instagram brand strategy? What should marketers do on the app?
Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content.
Jay also asks an important question: should you be sharing things to your story? ABSOLUTELY. Places where you can reshare content and interact with your audience are a goldmine for engage...
Mark as Played
Here’s something readers don't really want to admit…
TikTok helps books remain relevant today.
In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that p...
Mark as Played
November 13, 2024 • 35 mins
I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore.
In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities?
Also, what really IS seamless integration and what’s the truth behind it? Jasper t...
Mark as Played
If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why:
💰They usually have a higher income than their younger counterparts
🛍️They usually have more disposable income
👏They’re brand loyal
In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts.
Th...
Mark as Played
November 11, 2024 • 10 mins
You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments.
No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too.
In this short ‘n sweet Bathroom Break, Jay and Daniel dive into AI features that are usually underutilized, like the image upload feature and A/B testing. Sure, AI won’t spit out a perfect piece of ...
Mark as Played
Are YOU using events as an omnichannel strategy?
On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it.
Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short term, long term, throughout the year, for promotional purposes for other events. ...
Mark as Played
November 7, 2024 • 23 mins
If you’re thinking marketing is “one size fits all”...think again.
In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead?
Plus, you know those birthday freebies and holiday deals that pop ...
Mark as Played
Are you a perfectionist? If so, you might be sabotaging yourself—and your content.
In this episode, I sit down with Bret Shuford of Broadway Husbands. He can sing. He can dance. He can act. And, he creates great content WITHOUT letting perfectionism get in the way. Basically, don’t overthink it.
Plus, Bret shares the key to growth: if you want to get engagement, you have to give engagement. Sharing, not just creating, is a huge...
Mark as Played
November 4, 2024 • 11 mins
True or false: B2B marketing is dead around the holidays.
FALSE. False, false, false.
In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely.
And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to pe...
Mark as Played
November 1, 2024 • 44 mins
Did you know YOU are an influencer?
Everyone technically is.
In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products?
Plus, you can actually gain market share by telling consumers they’re missing out on an attribute your product h...
Mark as Played
October 29, 2024 • 37 mins
What do tennis and email marketing have in common?
Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for.
Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from a typical ecom brand?
Plus, writing blogs is VERY different from writing emails...
Mark as Played
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