The Marketing Millennials

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit www.typeform.com. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Episodes

February 29, 2024 33 mins
Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story.  Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace. Jake divulges h...
Mark as Played
Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal?  Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach. Can more conversational forms improve customer engagement rates? Patricia shares he...
Mark as Played
Creative is great, but… If it doesn’t drive performance, what are you doing?  Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance. He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how ex...
Mark as Played
Are you looking for strategies to improve your brand's storytelling and marketing efforts?  Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers.  Eric also shares his journey into marketing and his perspective as a mil...
Mark as Played
Influencer marketing is all about one thing: relationships.  If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible? Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Disco...
Mark as Played
How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around?  Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand.  Learn how Promix disrupted the supplement indus...
Mark as Played
You can’t think of eyewear now without the brand Warby Parker coming to mind.    But it wasn’t always that way.    Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation?   Aidan’s revealing Warby Parker’s masterclass playbook in undercutting the competition, aligning internal values with public perception, and cr...
Mark as Played
Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.   Plus, David discuss...
Mark as Played
Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?  Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share ...
Mark as Played
It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around. Who is it?  Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike. In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was...
Mark as Played
People’s perspective on what great customer service looks like is shifting. So how can you keep up?  In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention.  Tune in to find out why curiosity clicks just don’t cut i...
Mark as Played
Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, a...
Mark as Played
Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response.  How?  By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how ...
Mark as Played
Looking for some quick and dirty marketing hacks to boost your marketing A-game?   Daniel’s diving back into the archives to find some of the best, most game-changing tricks from an all-star roster of marketing experts who give their hottest, juiciest takes on the one marketing stance they would die on.  From getting creative with your SEO plan to getting down in the weeds with customer research, in this marketing hill mashup, we’v...
Mark as Played
How can you build a strong personal brand that resonates with your audience?  Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today.  Plus, Amelia also shares her best tactics for crafting a killer cont...
Mark as Played
What separates the Mad Men from the boys?  Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers.  From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the real deal behind the GT Academy, Nissan, and Sony’s genius marketing move that brought the...
Mark as Played
If it ain’t broke, don’t fix it.  But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars.  In this mashup compilation from the episode vault, Daniel’s taking you back in time to hear the answer to the one question he asks all of his guests, “What’s the one marketing hill you would die on?” Tune in to find out why testing things is the holy grail of marketing, why assuming things i...
Mark as Played
It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates.  Daniel explains why understanding your audience, creating compelling content, optimizing the user experience, and implementing effective lead conversion tactics are the ke...
Mark as Played
Struggling to create engaging B2B content that resonates with your audience?   Then maybe it’s time to make it more human.  Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the...
Mark as Played
Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing. But what if the answer is simpler than we think?  In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s clear all roads lead to Rome.  Tune in to find out what the #1 key to great marketing...
Mark as Played

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