The Marketing Minutes

The Marketing Minutes

Marketing talk and tips from the experts at Davis Advertising.

Episodes

Episode 28 – Developing Brand Personality & Why It’s Vital

April 13, 2021 • 18 mins
Steve & Garrison discuss the importance of developing and marketing an effective brand personality. They delve into the process and lift up the curtain on some of the behind-the-scenes magic, discussing both brand refreshes and new brands, and why the personality is such an important foundational piece.
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Episode 27 – The Importance of Web Development with Senior Web Developer Ray Lo

April 6, 2021 • 19 mins
Steve & Garrison are joined by Davis Advertising Senior Web Developer Ray Lo to discuss the intricacies of what he does and why web development is so important for every brand.
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Episode 26 – Podcasting for Your Brand or Organization

March 30, 2021 • 20 mins
Steve & Garrison delve into podcasting as a medium and discuss how it can benefit a person, brand or organization. Talking to your consumers where they are is vital—they are listening to podcasts!
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Episode 25 – The Entrepreneurial Spirit with Account Coordinator Patrick Twohig

March 16, 2021 • 26 mins
Steve & Garrison are joined by Davis Advertising Account Coordinator Patrick Twohig to discuss his background in entrepreneurship and how his unique perspective is a valuable asset to Davis and its clients.
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Episode 24 – Setting Up Social Media to Work For You

March 9, 2021 • 19 mins
Steve & Garrison discuss the importance of developing an efficient social media strategy to reap the true benefits.
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Episode 23 – Launching a Successful & Cohesive Campaign or Rebrand

February 16, 2021 • 23 mins
Steve & Garrison discuss the importance of launching a cohesive rebrand or campaign and how to launch successfully.  
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Episode 22 – The Edward Street Rebranding

February 8, 2021 • 21 mins
Steve & Garrison discuss the recent rebranding of the Worcester, MA early childhood development nonprofit Edward Street.  
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Episode 21 – The Digital Ecosystem in a Cookieless Future

February 1, 2021 • 22 mins
Davis Advertising Director of Web & Application Development Chris Corbett joins Steve & Garrison to discuss the importance of the digital ecosystem and the impact of the cookieless future.  
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Episode 20 – No More Cookies – What Does It Mean?

January 25, 2021 • 21 mins
Steve & Garrison are joined by Senior Media Director Ben Thaler to discuss what the disappearing cookies mean for marketing, advertising and business. Big changes are coming! Are you ready?  
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Episode 19 – The Pros & Cons of Media Fragment

January 19, 2021 • 21 mins
Steve & Garrison discuss how to utilize media fragmentation to strengthen your brand while avoiding the pitfalls. Media fragmentation presents a lot of opportunities for various brands of all sizes, if used properly.  
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Episode 18 – Trends to Watch in 2021

January 11, 2021 • 20 mins
Goooodbye, 2020! To open the New Year on The Marketing Minutes, Garrison & Steve talk about current and coming trends that will present both opportunities and challenges for businesses and marketers. Tune in on the Davis website or with your favorite podcast provider.  
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Episode 17 – A/B Testing: Why & When You Do It

December 7, 2020 • 18 mins
Steve & Garrison discuss why and when to employ A/B testing to bolster your marketing efforts.  
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Episode 16 – Breaking Into New Markets

November 30, 2020 • 18 mins
Join Steve & Garrison this week as they discuss the necessary steps to take to break into new markets, whether digitally or physically.  
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Episode 15 – Conducting a Successful Rebrand

November 23, 2020 • 19 mins
Garrison & Steve discuss the reasons why and how to go through a successful rebranding process.  
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Episode 14 – The Digital Experience for the At-Home Audience

November 16, 2020 • 23 mins
  Garrison is joined by Davis Advertising's Director of Web & Application Development Chris Corbett, Senior Web Developer Ray Lo, and Web Developer Rob Clark for a discussion about how to adapt and optimize your digital experience for the at home audience.  
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Episode 13 – Marketing & Advertising for the At-Home Life

November 2, 2020 • 21 mins
  Steve & Garrison are joined by Copywriter David Halperin to discuss how to shift marketing and advertising messaging to reach a larger at-home audience more effectively.  
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Episode 12 – The Process of Visual Branding

October 27, 2020 • 24 mins
  Steve & Garrison are joined by Davis Advertising Assistant Art Director and accomplished independent illustrator Nicole Tadgell to discuss what goes into developing an overall brand look and feel, from logos to color selection to character development and any other imagery needed.  
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Episode 11 – Characters, Mascots, and Spokespeople

October 19, 2020 • 15 mins
  This week, Steve and Garrison discuss the benefits of creating a character, mascot or spokesperson to personify your brand.  
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Episode 10 – Effectively Using Social Media & Why It’s Important

October 13, 2020 • 20 mins
  Steve & Garrison discuss the important role social media plays when creating a digital environment best for your users and consumers. How does social media not only fit into but help weave the fabric of your brand's digital experience? Find out on this episode of The Marketing Minutes.  
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Episode 9 – The Importance Of Audio For Brand Association

October 5, 2020 • 17 mins
  Steve and Garrison discuss the importance of audio when it comes to advertising & brand recognizability, as well as delving into Garrison’s capabilities and what great audio work can do for your business.  
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