The Marketing Minutes

The Marketing Minutes

Marketing talk and tips from the experts at Davis Advertising.

Episodes

April 13, 2021 18 min
Steve & Garrison discuss the importance of developing and marketing an effective brand personality. They delve into the process and lift up the curtain on some of the behind-the-scenes magic, discussing both brand refreshes and new brands, and why the personality is such an important foundational piece.
Share
Mark as Played
Steve & Garrison are joined by Davis Advertising Senior Web Developer Ray Lo to discuss the intricacies of what he does and why web development is so important for every brand.
Share
Mark as Played
Steve & Garrison delve into podcasting as a medium and discuss how it can benefit a person, brand or organization. Talking to your consumers where they are is vital—they are listening to podcasts!
Share
Mark as Played
Steve & Garrison are joined by Davis Advertising Account Coordinator Patrick Twohig to discuss his background in entrepreneurship and how his unique perspective is a valuable asset to Davis and its clients.
Share
Mark as Played
Steve & Garrison discuss the importance of developing an efficient social media strategy to reap the true benefits.
Share
Mark as Played
Steve & Garrison discuss the importance of launching a cohesive rebrand or campaign and how to launch successfully.  
Share
Mark as Played
Steve & Garrison discuss the recent rebranding of the Worcester, MA early childhood development nonprofit Edward Street.  
Share
Mark as Played
Davis Advertising Director of Web & Application Development Chris Corbett joins Steve & Garrison to discuss the importance of the digital ecosystem and the impact of the cookieless future.  
Share
Mark as Played
Steve & Garrison are joined by Senior Media Director Ben Thaler to discuss what the disappearing cookies mean for marketing, advertising and business. Big changes are coming! Are you ready?  
Share
Mark as Played
Steve & Garrison discuss how to utilize media fragmentation to strengthen your brand while avoiding the pitfalls. Media fragmentation presents a lot of opportunities for various brands of all sizes, if used properly.  
Share
Mark as Played
January 11, 2021 20 min
Goooodbye, 2020! To open the New Year on The Marketing Minutes, Garrison & Steve talk about current and coming trends that will present both opportunities and challenges for businesses and marketers. Tune in on the Davis website or with your favorite podcast provider.  
Share
Mark as Played
Steve & Garrison discuss why and when to employ A/B testing to bolster your marketing efforts.  
Share
Mark as Played
November 30, 2020 18 min
Join Steve & Garrison this week as they discuss the necessary steps to take to break into new markets, whether digitally or physically.  
Share
Mark as Played
Garrison & Steve discuss the reasons why and how to go through a successful rebranding process.  
Share
Mark as Played
  Garrison is joined by Davis Advertising's Director of Web & Application Development Chris Corbett, Senior Web Developer Ray Lo, and Web Developer Rob Clark for a discussion about how to adapt and optimize your digital experience for the at home audience.  
Share
Mark as Played
  Steve & Garrison are joined by Copywriter David Halperin to discuss how to shift marketing and advertising messaging to reach a larger at-home audience more effectively.  
Share
Mark as Played
  Steve & Garrison are joined by Davis Advertising Assistant Art Director and accomplished independent illustrator Nicole Tadgell to discuss what goes into developing an overall brand look and feel, from logos to color selection to character development and any other imagery needed.  
Share
Mark as Played
  This week, Steve and Garrison discuss the benefits of creating a character, mascot or spokesperson to personify your brand.  
Share
Mark as Played
  Steve & Garrison discuss the important role social media plays when creating a digital environment best for your users and consumers. How does social media not only fit into but help weave the fabric of your brand's digital experience? Find out on this episode of The Marketing Minutes.  
Share
Mark as Played
  Steve and Garrison discuss the importance of audio when it comes to advertising & brand recognizability, as well as delving into Garrison’s capabilities and what great audio work can do for your business.  
Share
Mark as Played

Chat About The Marketing Minutes

Advertise With Us

Popular Podcasts

Crime Junkie
The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.