In this episode, we talk with Chris Heffernan, the co-founder and CEO of Dlivrd. Think DoorDash, but for restaurant catering and same-day food delivery. Chris shares his insights on marketing as a founder, and how it has helped him scale his business.
He discusses Dlivrd's unique positioning in the delivery ecosystem, at the intersection of technology, logistics and customer experience. They’ve created a business culture around the importance of a positive driver experience and building strong relationships with their partners – Chris tips his hat towards the “Happy cows make better milk" slogan from California! And that’s the main thrust of their marketing too - focused on events that celebrate and engage the drivers, and then taking content from those events to share through media channels.
Chris is a big proponent of using video in marketing, and shares his tips on how to get started with shooting your own material. He may not take all his business advice from Instagram(!), but he sure knows how to get attention through his very personality-driven videos
Key Takeaways:
- Hosting driver events and creating engaging content from these events has proven to be an effective marketing tactic
- Realtors put their photos on business cards for a reason. How do you create that emotional connection?
- If you’re not comfortable with being on video, start with a voiceover and some b-roll
- Chris believes in making marketing fun and enjoyable, focusing on projects that highlight the company's core values. If it’s not fun, he’s not interested!
Resources:
Check out Dlivrd’s story here
Connect with Chris on LinkedIn here
And watch the pizza challenge video here!
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