The Optimized Store Owner Show

The Optimized Store Owner Show

The Optimized Store Owner Show is an Ecommerce podcast where successful Shopify and CommentSold industry leaders share real life strategies, growth hacks, proven marketing advice, and their inspirational stories. Each week, our hosts Aaron and Christian invite the experts to share their experience and practical advice for growing an online store while eliminating frustration and becoming the optimized store owner. Guests on the show come from a wide range of backgrounds and share insight into topics such as Facebook and Instagram ads, Email Marketing, Social Selling, Store Conversion, optimizing your social media marketing, content creation for SEO, and tons more. Make sure to Subscribe now to stay up to date with what’s new and what’s next in Ecommerce.

Episodes

December 5, 2022 31 min

In this interview, we have Carl Weische on the podcast. Carl is a CRO-Expert and co-founder of ACCELERATED. With his agency he specializes in accelerating the growth for D2C-Brands by unlocking the power of conversion rate optimization.

You'll going to learn these three things and more:

  • What is the average conversion rate for stores
  • The method you need to put into place for better results
  • And the one simple way that everyone can im...
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    In this episode, we interview Jon Loomer. Jon is a Facebook marketing expert and he shares with us his knowledge with growing and scaling successful campaigns from almost a decade of working inside of ads manager. You're going to learn these three things and more.

  • What does bringing back the 28 day attribution mean for ads
  • How you can think strategically to find unique ways to target your audience
  • And how to handle big sales perio...
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    In this interview, we talk to Yash Chavan, an influencer marketing expert and founder of SARAL. In this episode you're going to learn these three things and more.

  • What is influencer marketing and it's benefits.
  • How to find the right influencers for your business.
  • And how to create effective influencer campaigns and measure the success.
  • Find out more about SARL here

    If you’re an online store owner who wants to know the 5 keys to ...

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    In today's competitive market, it's more important than ever to stand out from the competition. But how do you do that when you're a new clothing store? In this episode, we'll teach you three things that can help your clothing store stand out online.

  • The order of importance of creating content that's both interesting and useful.
  • How to cut through the noise with effective brand messaging.
  • And why you need passion f...
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    In today's episode, we'll take you through the 4 tasks you need to do before launching your Shopify clothing store.

    You'll learn these three things and more:

  • You'll hear how to get started with Shopify
  • What role SMS marketing plays in getting returning customers
  • And how to get customer feedback to help you make your store stand out from your competition.
  • If you’re an online store owner who wants to know the 5 keys to suc...

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    Straight out of college, Karah and her sister started a company to fill a major need in the marketplace. Almost 10 years later and 10 million dollars they've created an apparel brand that is not only generating a major return, but a huge impact as well. You're going to learn these three things and more.

  • What the secret is to growing a successful apparel store
  • The biggest mistakes to avoid when starting out
  • And how to find a ...
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    Understanding what data to pay attention to and how to understand it has become the most pivotal point of growing any online store. In this episode we have JJ. from Mediauthentic on to really help us break down customer journeys. You're going to learn these three things and more.

  • What data to pay attention to with your marketing
  • What to do to build a story around your numbers to make them make sense
  • And how to find the actual lif...
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    Email marketing is one of the highest profitability levers that you can use in your business. On today's episode we have Tom Kulzer, CEO of Aweber, an email marketing software for small businesses. You're going to learn these three things and more.

  • How to improve your email click through rate
  • How many emails per week you should be sending
  • And how to stay out of the spam folder.
  • Find out more about AWEBER here

    Connect with Awe...

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    If you have tried to start running ads and wanted to scale up quickly but FB restricted you or you have had your ad account banned, then this is going to be value packed for you. We had Rohaan + Ero on the podcast and dove deep into how to spend big money in your Ecomm business without getting banned. Enjoy!

    Check out more about Orange Trail Here

    If you’re an online store owner who wants to know the 5 keys to successfully growin...

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    Make better decisions in your business with numbers that actually make sense. No two customers are worth the same to you and so you should not treat them the same. In this episode we have Brian Eberman on to share exactly how Zeenk is changing the game with data to your Ecomm brands.

    Check out more about Zeenk

    Online Store owner? Join our free online community

    Ready to start selling on Shopify? Get an extended trial here:

    https://www....

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    Working on your business instead of in it, the goal phrase for all of us. We've all heard it before, but it's much easier to say than to do. In this episode we have Molly on who is an expert at hiring and training virtual assistants as well as placing them in businesses. If you wear all of the hats in your business, this is the episode for you. Enjoy.

    Hire virtual assistants for your business

    Online Store owner? Join our free...

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    Fast and reliable shipping is not only nice to have, but crucial for customer experience and keeping your customers around. In this episode we have Harry from Amware Logistics. Harry is a logistics expert sharing with us exactly what goes on behind the scenes world and what we need to put into place to make it a seamless experience.

    Learn more about Amware logistics here

    Online Store owner? Join our free online community

    Ready to star...

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    When your FB ads take a hit, it's a great idea to diversify, which is why looking at something like Amazon may be a great fit for your Ecomm brand. In this episode we talk with Laura Meyer, CEO of Envision Horizons, a firm built to grow your store on Amazon with less stress and more profit.

    Learn more about Envision Horizons here

    Online Store owner? Join our free online community

    Ready to start selling on Shopify? Get an extended...

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    In this episode we talk with Melissa from Synder to break down how to get more data out of your Shopify store so that you can make better decisions to increase store revenue.

    Ready to grow and scale your ecommerce business?

    Find out more about Synder here

    Online Store owner? Join our free online community

    Ready to start selling on Shopify? Get an extended trial here:

    https://www.shopify.com/?ref=bitbranding  

    Try CommentSold

    If you’r...

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    Ever wondered how you could stand out against the competition in your space? In this episode we have Gen, co-founder of Prehook on to teach us everything about how to use quizzes to drive real revenue for your Ecomm store.

    Ready to grow and scale your ecommerce business?

    Find out more about Prehook here

    Connect with Gen from Prehook

    Online Store owner? Join our free online community

    Ready to start selling on Shopify? Get an extended tr...

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    We're now building for the biggest time of the year and it all starts now. In this episode we will share with you what needs to be done to have a successful BFCM and year-end for your online store.

    Ready to grow and scale your ecommerce business?

    Online Store owner? Join our free online community

    Ready to start selling on Shopify? Get an extended trial here:

    https://www.shopify.com/?ref=bitbranding  

    Try CommentSold

    If you’re an...

    Mark as Played

    Whether we are in a recession now or heading into one, you should always have a plan for your business to grow or maintain.

    In this episode you're going to learn these three things and more:

  • How to find your advantage to stand out
  • How to grow when your cost for acquiring a customer goes up
  • And what you should actually look at cutting during tough times.
  • Ready to grow and scale your ecommerce business? 

    Mark as Played

    In this episode we are joined by influencer marketing expert Taylor Lagace. This is a super value packed episode, so make sure you grab something to take notes with.

    You're going to learn these three things and more:

  • The exact influencer strategy you should be using for your Ecomm store.
  • The short falls of influencer marketing and how to avoid them.
  • And inside information about common misconceptions about influencer marketing.

  • Conne...

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    In this episode we answer the question on whether or not Facebook ads are getting too hard to use for Ecommerce stores. It's one you have know the answer to.

    You're going to learn these three things and more:

  • What happened to FB ads and why are we seeing big changes.
  • Which businesses are actually thriving right now.
  • How to make changes in your business to increase profit
  • All of these things and more, enjoy!

    Schedule a free strate...

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    TikTok is a potential game changer for your store, in this episode we are going to share with you why. You're going to learn these three things and more.

  • How TikTok is an unfair advantage right now.
  • We're going to get rid of the rumors that every tiktok user is between the ages of 16-24.
  • TikTok + Influencers = growth.
  • Ready to grow and scale your ecommerce business? 

    Mark as Played

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