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March 6, 2025 14 mins

Capturing attention is harder than ever. Consumers are bombarded with thousands of messages daily, making it essential for brands and marketers to stand out—fast. In this episode, Brian Alves breaks down the science of storytelling and how to use contrast, emotion, and credibility to cut through the noise. Learn how AI is reshaping personalized content and why showing results beats telling people how great you are. If you want to make an impact in under three seconds, this is the episode for you.

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