The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement. Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode! If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey. Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart. Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies. Together, let’s ignite your growth and help your business rise!
Episodes
In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes.
You’ll learn how valuable content, strategic lead magnets, and a clear distinction between Marketing Qualified Leads (MQLs) and Sale...
In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and customer engagement, especially in the crowded B2B legal tech and services ...
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results!
Melissa shares actionable insights into redefining brand values, creating impactful visuals, crafting buyer person...
Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrated brands.
Effective brand integration can dramatically enhance cu...
Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video marketing, and strategically using SEO, GEO-targeting, and social media.
Discove...
Do your clients truly recognize and resonate with your brand? In this foundational episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski clearly defines brand awareness and explores its vital role in driving business success, particularly within the competitive B2B tech landscape.
Melissa breaks down how brand awareness extends beyond logos and company names, emphasizing the critical importance of emotio...
Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true meaning of thought leadership and how businesses can strategically use it t...
LinkedIn is your greatest tool for attracting high-quality leads and strategic partnerships!
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable insights and her proven strategies for using LinkedIn effectively to expand your network, engage with decision-makers, and generate new client opportunities—all in just 15-20 minutes a day!
You'll discover:
- How to quickly ident...
Learn Rogo's proven framework for crafting powerful, client-centric thought leadership content that generates engagement and drives results.
Melissa reveals the critical difference between generic content and targeted thought leadership, and shares practical strategies to deeply connect with your ideal clients by addressing their unique goals and challenges.
What you'll learn:
- The true definition and value of thought lea...
Your marketing is only as strong as your understanding of your audience.
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that every marketing effort speaks directly to your audience’s needs, challenges, and goals. Tune in for a real-world example of how a company refined its personas & content strategy to boost...
Most businesses build Ideal Client Personas (ICPs) based on assumptions. But what if that’s the biggest mistake in your marketing strategy?
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski breaks down why guesswork leads to wasted marketing efforts and missed sales opportunities and how to build personas based on real-world data and customer insight.
What you’ll learn:
- The #1 mistake busin...
RevOps = Predictable Revenue & Scalable Success
Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate!
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why RevOps is the foundation of predictable revenue.
What You’ll Lear...
Leads are coming in, but nothing’s clicking. Sales and marketing feel disconnected. Sound familiar? Your leads aren’t the problem. Your lack of structure is.
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares a powerful case study on lead mapping where a SaaS company went from a disorganized, fragmented database to a structured, high-performing lead pipeline.
What you’ll learn:
- Why di...
Bringing a groundbreaking product to market is one thing—turning it into a revenue-generating success is another.
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares an exclusive case study on how a legal tech startup transformed its vision into reality using strategic marketing operations.
Here’s what you’ll learn:
- How a solo attorney-turned-founder built a cloud-based no-code legal a...
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions.
Melissa unpacks the often-overlooked yet essential steps to ensure a seamless digital ecosystem, maintain brand integrity, and foster long-term growth. From conducting comprehensive MarTech aud...
This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of the KEY metrics you need to be looking at to achieve lasting success through your marketing campaigns.
You'll learn:
- 6 key analytics areas to guide your marketing strategy
- How to leverage...
Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy.
Tune in to know more about how a strong Revenue Operation strategy leads to a 25% increase in qualified leads, 50% higher inbound deal r...
Series: Marketing Operations
Topic: Marketing Operations
In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski dives deep into the world of Marketing Operations (Marketing Ops). Marketing Ops is much more than a buzzword; it's the engine that streamlines your marketing efforts and delivers measurable results.
You'll learn:
- What Marketing Operations is and how it works
- How to optimize CTAs, e...
In this inaugural episode of 2025 for The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski takes us on a journey through her 31-year career in law, 20 years in B2B tech sales and marketing, and her entrepreneurial endeavors. Melissa shares the inspiration behind relaunching the podcast and provides a sneak peek into RPC Strategies’ 2025 Growth Strategy.
Discover the six pillars of an effective growth str...
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN.
This Marketing Phoenix podcast episode explores the transformative impact of AI on lega...
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