The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement. Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode! If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey. Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart. Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies. Together, let’s ignite your growth and help your business rise!
Episodes
Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true meaning of thought leadership and how businesses can strategically use it t...
LinkedIn is your greatest tool for attracting high-quality leads and strategic partnerships!
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable insights and her proven strategies for using LinkedIn effectively to expand your network, engage with decision-makers, and generate new client opportunities—all in just 15-20 minutes a day!
You'll discover:
- How to quickly ident...
Learn Rogo's proven framework for crafting powerful, client-centric thought leadership content that generates engagement and drives results.
Melissa reveals the critical difference between generic content and targeted thought leadership, and shares practical strategies to deeply connect with your ideal clients by addressing their unique goals and challenges.
What you'll learn:
- The true definition and value of thought lea...
Your marketing is only as strong as your understanding of your audience.
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that every marketing effort speaks directly to your audience’s needs, challenges, and goals. Tune in for a real-world example of how a company refined its personas & content strategy to boost...
Most businesses build Ideal Client Personas (ICPs) based on assumptions. But what if that’s the biggest mistake in your marketing strategy?
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski breaks down why guesswork leads to wasted marketing efforts and missed sales opportunities and how to build personas based on real-world data and customer insight.
What you’ll learn:
- The #1 mistake busin...
RevOps = Predictable Revenue & Scalable Success
Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate!
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why RevOps is the foundation of predictable revenue.
What You’ll Lear...
Leads are coming in, but nothing’s clicking. Sales and marketing feel disconnected. Sound familiar? Your leads aren’t the problem. Your lack of structure is.
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares a powerful case study on lead mapping where a SaaS company went from a disorganized, fragmented database to a structured, high-performing lead pipeline.
What you’ll learn:
- Why di...
Bringing a groundbreaking product to market is one thing—turning it into a revenue-generating success is another.
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares an exclusive case study on how a legal tech startup transformed its vision into reality using strategic marketing operations.
Here’s what you’ll learn:
- How a solo attorney-turned-founder built a cloud-based no-code legal a...
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions.
Melissa unpacks the often-overlooked yet essential steps to ensure a seamless digital ecosystem, maintain brand integrity, and foster long-term growth. From conducting comprehensive MarTech aud...
This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of the KEY metrics you need to be looking at to achieve lasting success through your marketing campaigns.
You'll learn:
- 6 key analytics areas to guide your marketing strategy
- How to leverage...
Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy.
Tune in to know more about how a strong Revenue Operation strategy leads to a 25% increase in qualified leads, 50% higher inbound deal r...
Series: Marketing Operations
Topic: Marketing Operations
In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski dives deep into the world of Marketing Operations (Marketing Ops). Marketing Ops is much more than a buzzword; it's the engine that streamlines your marketing efforts and delivers measurable results.
You'll learn:
- What Marketing Operations is and how it works
- How to optimize CTAs, e...
In this inaugural episode of 2025 for The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski takes us on a journey through her 31-year career in law, 20 years in B2B tech sales and marketing, and her entrepreneurial endeavors. Melissa shares the inspiration behind relaunching the podcast and provides a sneak peek into RPC Strategies’ 2025 Growth Strategy.
Discover the six pillars of an effective growth str...
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN.
This Marketing Phoenix podcast episode explores the transformative impact of AI on lega...
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI.
The episode covers the following topics:
- The motivation for writing this article
- The "legal tech Boys' Club&quo...
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences."
The episode covers the followin...
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.
The episode covers the following topics:
- What is brand awareness and why is it important?
- What types of ...
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing.
The episode covers a range of topics, including:
- How AI is being used in legal tech to create efficiencies and meet client demands
- Why investors are interested in legal tech that integrates AI
- The Harvard Law School&apos...
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.
The episode covers a range of topics, including:
- How marketing and business development should work together to drive brand recognition and revenue growth
- Why thought leadership is...
In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.
The episode covers a range of topics, including:
- What makes legal tech such a dynamic and exciting industry for investors?
- What is an investor really looking for to determine whether a legal tech company will be a good investment?
- What busine...
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