The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. ==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it? ==>Looking to grow your revenue 15%–40% year over year—consistently? ==>Trying to stay 22%+ profitable while scaling your business? Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement. Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode! If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey. Real growth stories. Proven playbooks. No fluff. Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart. Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies. Together, let’s ignite your growth and help your business rise!
Episodes
Too many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results.
In this final episode of the Marketing Phoenix Podcast's six-month Growth Marketing Series, Melissa Rogozinski sits down with B2B product strategy consultant, Tina John, to unpack the critical differences and collaboration points between product management and p...
What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.
In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals.
Whether you’re running sales for a legal tech startup or leading a B2B s...
Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix.
In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re buildin...
Does your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that.
In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski outlines a practical approach to sales enablement for B2B SaaS professionals and legal tech leaders. Instead of generic playbooks or disconnected tools, this strategy focuses on impl...
Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation.
In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transformed their existing content and CRM into a strategic email campaign that drives lead c...
Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone.
If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in.
In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-p...
Why aren’t your leads converting? The answer might lie in how you’re generating demand.
Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups.
If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook. Melissa breaks down exactly what demand generation is, how it fits...
You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting?
In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management.
Most early-stage legal tech and B2B companies pour their energy (and budget) into brand awareness and lead generation—only to ...
Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions?
If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff.
This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for your B2B pipeline. Catch a real-world case study from a legal tech...
In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue.
You'll learn how to design lead magnets that actually convert, tailor content that resonates w...
In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes.
You’ll learn how valuable content, strategic lead magnets, and a clear distinction between Marketing Qualified Leads (MQLs) and Sale...
In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and customer engagement, especially in the crowded B2B legal tech and services ...
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results!
Melissa shares actionable insights into redefining brand values, creating impactful visuals, crafting buyer person...
Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrated brands.
Effective brand integration can dramatically enhance cu...
Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video marketing, and strategically using SEO, GEO-targeting, and social media.
Discove...
Brand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B.
If you work in legal tech, run a law firm, or are in a B2B demand generation company, this episode is...
Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true meaning of thought leadership and how businesses can strategically use it t...
LinkedIn is your greatest tool for attracting high-quality leads and gaining new clients!
In today’s episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski talks about a key B2B growth strategy: Leveraging LinkedIn. If you’re a B2B business owner, legal tech provider, or marketing leader, this episode will show you how to turn LinkedIn from a profile placeholder into a powerful tool for consistent client growth.
Melissa...
Are your blog posts and email campaigns falling flat? It might be because you’re not writing for the right audience.
In this episode of the Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski talks about email marketing. She explains how email marketing companies and creative marketing experts can make strong content. She emphasizes the importance of writing with their target clients in mind.
If you provide legal tech, wor...
If your content strategy isn’t built around client personas, you're missing a critical opportunity to drive real results.
In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski explains how to use client personas. She shows how they are not just marketing ideas, but also a strong tool for guiding your content marketing and growth strategies. This episode helps B2B marketers, legal tech leaders, and ...
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