The Marketing PodCAST

The Marketing PodCAST

Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.... Show More

Episodes

January 19, 2021 20 min

Building a respected and resilient B2B brand is about so much more than getting your logo and website right. In this episode, Pod founders Jodie and Jen talk to sales and marketing specialist Glenn Smith about the role that internal culture plays in building successful B2B brands and why it's so important that employees buy into your overarching brand purpose.

About Glenn Smith: Glenn is a B2B marketing specialist with extensive...

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The events of 2020 have renewed focus on the power of digital marketing, and have also crystalised the need for brands to build stronger, more enduring relationships with their customers; relationships built on trust. In this episode, Pod founders Jodie and Jen talk to marketing and communications specialist Jason Riseborough about the changes he thinks are ahead in digital marketing, about trust and how recent digital trends might...

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The Marketing Pod recently collaborated with B2B Marketing on research into the changing role of the CMO in B2B organisations. In this podcast episode, hear B2B Marketing’s Editor-in-chief Joel Harrison and The Pod’s founders Jodie Williams and Jen Hughes discuss some of the key findings of their research

Hear about the key drivers behind major changes in business attitudes, including the impact of COVID-19 on B2B customer behaviour...

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Every B2B business has had a different experience of Covid-19. As a global logistics business, GEFCO’s services have remained very much in-demand - but in recent months their primary focus has necessarily been keeping their people safe. It’s meant some significant operational changes, all of which have been made a little easier by meaningful support from HR and marketing.

GEFCO has been extremely proactive in their use of marketing ...

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The coronavirus pandemic has had a deep impact on the professional lives of B2B marketers (and inevitably their personal lives too).

In this episode, The Marketing Pod’s co-founders share their experiences and thoughts on what marketing teams can be doing to keep communication flowing with audiences and each other. Their tips will help B2B marketers prepare and plan for the future, even while uncertainty remains.

Jodie and Jen take a...

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