12. Ivan Pollard, global CMO at General Mills on the symbiotic relationship between Marketing and Procurement.

What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals?

This episode explores the multifaceted topic of collaboration between Marketing, Procurement and Agencies. 

Marketing Procurement can help delivering against business goals “Faster, Smarter, Better, Cheaper” quote Ivan. There’s a need to balance wisely times to play as one team with Marketing and times to leave room for each functional experts to decide. 

This episode completes the series of Marketing Procurement viewed through the stakeholders eyes. It shares nuggets of wisdom to enhance business goals achieved in collaboration between  Marketing, Procurement and Agencies. 

The key advices are:
- Everyone is accountable to deliver “Faster, Better, Cheaper”; Procurement’s leadership is key.
- Balancing between team work and functional expertise is required.
- It’s down to People and Culture to create the right environment where collaboration thrives. 

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 

Take care of yourself and take care of each other.

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
IVAN POLLARD - https://wfanet.org/knowledge/item/2020/12/18/Meet-the-Global-Marketer-of-the-Year-2020-nominees-Ivan-Pollard-General-Mills

Links & references
General Mills careers - https://careers.generalmills.com/careers/
CMO introduction  Ivan Pollard - https://youtu.be/NTuUVlOARyo
WFA https://wfanet.org/knowledge/item/2020/12/18/Meet-the-Global-Marketer-of-the-Year-2020-nominees-Ivan-Pollard-General-Mills
WFA project spring - https://wfanet.org/leadership/project-spring