The Marketing Rules Podcast
The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing". James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
Episodes
Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership.
Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience.
Katrina discusses how leadership often views TA as an admin function, which can leave them under-valued and overworked.
...
A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey?
Joining me this week is Mark Chaffey, CEO at Hackajob.
Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if it was the right move for his company.
The Marketing Rules Podcast is sponsored b...
Employee Referral programs don't work, so why should we bother them?
Joining me this week to discuss this is Sam Davies, CEO at Rea Links
Sam talks to James about setting up Real Links as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs.
The Marketing Rules Podcast is sponsored by RChill
Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present.
Joining me this week is Chantal-Lawren Welch, Marketing Manager at Silverstone Park.Chantal discusses the role of Silverstone Park in the advanced engineering industry, how The Park attracts new businesses and the work The Park does to foste...
Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity.
Joining me this week is Alexandra Chirica, founder of Recfindr.
Alexandra discusses her start-up journey and thoughts on what recruiters are doing wrong with their marketing.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#Marke...
Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer.
Talking to James this week is Michael Blakley, founder of Equitas.
Michael discusses how to be conscious of biases during the interview process and the part that technology now plays in creating an anti-bias interview.
...
For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices.
So which is more effective for talent attraction, recruitment marketing or employer branding?
Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob.
Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies a...
The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coach
Neil discusses how to be a better leader through storytelling, laughter, fun and mindset?
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMar...
We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals?
Joining me this week is Edan Haddock, Head of Talent at Movember.
Edan talks me through how he started 'Rubberband', his Facebook community for TA professionals and his new role at Movember.
The Marketing Rules Podcast i...
Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process?
Talking to James this week is Sean Galligan, founder of TA Guru.
Sean discusses the alignment of enablement and marketing and how it can support wide initiatives like employer branding.
The Marketing Rules Podcast is s...
Doing any kind of assessment or test can be daunting, but identifying your professional strengths and weaknesses can be even worse.
Taking James through his strengths and weaknesses is Zoe Clayton-White development coach and senior talent developer at Very Group.
Zoe takes James through his own Clifton Strengths evaluator to help him discover his own unique talent DNA.
The Marketing Rules Podcast is sponsored by RChill
In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To learn more about Job Boards Connect visit:
Learn more about James and ThinkinCircles:
https://thinkincircles.com/ ...
As marketers in an SME or larger business, we will probably have dealings with the head of operations, but what exactly do they do?
Joining me this week is Si Bor, Founder at Embedded Ops.Si talks me through his years of experience as an Ops Director with several big name recruitment agencies. He details the duties and responsibilities of Operations and how they are key to growth for any scaling Recruitment agency.
The Marketing Ru...
AI has touch points with lots of our marketing activity but how could it support the way we build, design and interact with websites?
Talking to me this week is Peter Guirguis, CEO at SwiftPress Support.
Peter discusses how he sees AI shaping the future of WordPress websites and how AI can influence web and landing page design.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRul...
What will the effect of AI be on talent acquisition and talent acquisition teams and is it the next shift in recruitment?
Joining me this week is the ubiquitous Bill Boorman, founder of the Tru conferences and advisor to many rec tech companies.
Bill talks me through his career in recruitment, his views on the TA space and the effect of emerging technologies on the TA market.
Bill finally takes me through how he set up his charity...
This is Part 2 of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
Learn more about James and ThinkinCircles:
https://thinkincircles.com/ ...
This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
Learn more about James and ThinkinCircles:
https://thinkincircles.com/ ...
This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size.
Joining James this week is Sean Allen, co-founder of The Talent Community.
Sean discusses the state of the Talent Acquisition space at the moment and how the recent economic and market changes have affected the TA community. Sean also discusses The Talent Community a network for TA, recruiters and vendors of which ...
Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other?
Discussing this with me is Stephane Rivard, CEO at HiringBranch
Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based assessments.
The Marketing Rules Podcast is sponsored by RChill
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