The Marketing Rules Podcast
The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing". James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
Episodes
In this episode, James is joined by Howard Flint, a strategist with over 25 years of experience helping HR and recruitment technology businesses scale and realise their full potential.
They explore what it really means to grow from startup to scale-up, the challenges these companies face as they professionalise, and why understanding the problem you truly solve is the foundation for success.
The Marketing Rules Podcast is spons...
Joining James this week Steve Lewis, Managing Director at HireGuide.
Steve has spent his career at the heart of recruitment technology, from being one of the first employees at TotalJobs, to leading search staffing and RPO at LinkedIn and now driving innovation in interview intelligence.
Steve is now on a mission to transform how interviews are run, helping companies make better, fairer, and more structured hiring decisions.
The...
This week James is joined by Glenn Martin: recruiter, talent solutions founder, podcast host, and all-around people person. With over 20 years in the recruitment game, Glenn shares his journey from Glastonbury to building personal and employer brands, the rise and fall of platforms like Twitter (now X), and how AI is reshaping content authenticity.
The Marketing Rules Podcast is sponsored by RChill
In this episode, James sits down with Paralympic judo champion Chris Skelley MBE.
From battling childhood bullying and being misdiagnosed by doctors, to finding strength through sport, Chris shares his powerful journey of resilience, mental health struggles, and ultimate triumph on the world stage.
We dive into the highs of winning gold in Tokyo, the emotional fight for bronze in Paris, and why that medal means more than any other....
This week James is joined by Martyn Redstone, or as many in the industry know him, Mr. AI.
Martyn’s been in recruitment for nearly two decades, with over a dozen years immersed in rec tech, and long before AI became the buzzword it is today, he was already helping recruiters craft smart, responsible automation strategies.
From building some of the earliest recruitment chatbots to running the first AI and automation agency in our se...
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Stephen:
https://www.linkedin.com/in/stephenodonn/
Learn more about James and ThinkinCircles:
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Stephen:
https://www.linkedin.com/in/stmcgrath/
Learn more about James and ThinkinCircles:
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Sean:
https://www.linkedin.com/in/sean1allen/
Learn more about James and ThinkinCircles:
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Matt:
https://www.linkedin.com/in/mattalder/
Learn more about James and ThinkinCircles:
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Mark:
https://www.linkedin.com/in/mchaffey/
Learn more about James and ThinkinCircles:
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Jim:
https://www.linkedin.com/in/talentattractiontech-hrtech-tech2rec/
Learn more about James and ThinkinCircles:
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Bill:
https://www.linkedin.com/in/billboorman/
Learn more about James and ThinkinCircles:
This week, James is joined by Nitin Sharma, recruitment entrepreneur, podcast host and the mind behind RecTools. They dive into how podcasting is shaking up the world of talent acquisition.
Nitin shares how what started as a simple content idea grew into a full-blown platform with over 70,000 subscribers. From building credibility and boosting employer brand to engaging those hard-to-reach passive candidates, podcasting is proving t...
In this episode, James is joined once again by Rob Green, Founder and CEO of Rectec
Making him one of the rare few returning guests.
We dig into the evolution of the recruitment Tech industry the global impact of AI and how companies can make smarter tech choices faster.
Whether you're in talent acquisition, HR, or recruitment, this is one conversation you won’t want to miss.
The Marketing Rules Podcast is sponsored by RChill
In this episode, James is joined by the always inspiring Kate O’Neill – recruitment coach, trainer, and now founder of a brand-new rec-to-rec agency focused on rookie talent. Kate shares her journey from falling into recruitment to shaping its future, and offers sharp insights into why the industry is more attractive – and more complex – than ever. From building confidence in new consultants to redefining business development in a ...
In this episode, James speaks with Gail Porter, TV presenter, model, author and campaigner about her rise in the '90s media scene, her battles with alopecia and mental health and how she’s now using her story to advocate for others.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Gail:
In this episode, we welcome back Matt Alder, a frequent guest and expert in the field of talent acquisition, workplace future and fellow podcaster, for his fifth appearance on the Marketing Rules podcast.
Matt and James dive into a discussion on the latest trends in the TA space, with a focus on those beyond the buzzword of AI.
The Marketing Rules Podcast is sponsored by RChill
Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership.
Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience.
Katrina discusses how leadership often views TA as an admin function, which can leave them under-valued and overworked.
...
A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey?
Joining me this week is Mark Chaffey, CEO at Hackajob.
Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if it was the right move for his company.
The Marketing Rules Podcast is sponsored b...
Employee Referral programs don't work, so why should we bother them?
Joining me this week to discuss this is Sam Davies, CEO at Rea Links
Sam talks to James about setting up Real Links as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs.
The Marketing Rules Podcast is sponsored by RChill
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