The Marketing Rules Podcast
The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing". James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
Episodes
The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data?
Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why businesses still aren't taking diversity seriously.
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As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy.
Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum
David talks to me about his unusual journey into talent attraction, why marketing is so important to him and his thoughts on how TA teams should add value.
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...Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like?
Joining me this week is Lloyed Lobo, author and cofounder at Boast.
Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged.
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Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules?
Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the application process.
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#TheVoiceOfRecruitmentMarketing
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RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar?
In December 2023 I interviewed RecFest head honcho Jamie Leonard.
We discuss the origins of RecFest, the facelifts it has had over the past few years and the future of recruitment focused events.
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This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly.
As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all!
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#TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates?
Joining me this week is Matt Comber, CEO at SourceflowMatt talks me through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing and the knock-on effects on his own business.
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#TheVoiceOfRecruitmentMarketing
Support for t...
One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start?
Discussing this with me is Jamie Hickman, MD at Search Markets.
At the start of 2023, Jamie started to build the search markets network focused on bringing together specialists in Talent Attraction, recruitment and HR Tech, but by the end of ...
This is a special episode, recorded live from TATech Europe on 5th December 2023 in London.
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Support for this podcast comes from TATech and Shazamme
https://www.shazamme.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect recruitment marketing?
Joining me this week is Stanislaw Wasowicz, previously of Smart Recruiters and now with Scotty.ai.
Stan is now at the cutting edge of AI in Talent Attraction and takes me on a journey of the future of AI ...
Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success.
Joining me this week is Toby Culsaw Global Head of Talent Intelligence: Worldwide Amazon Stores. Toby has created the Talent Intelligence Collective, a community of talent intelligence professionals and interested parties to explore this new function and proce...
Does DE&I mean different things to different people and can your approach to DE&I be used commercially?
Joining me this week is Jo Major, Founder of Diversity in Recruitment.
Jo Talks to me about what recruiters really think DE&I is. How to use DE&I to build your brand and how to use DE&I for business development.
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#TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub an...
Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discusses why a business should be always investing in L&D and how to measure the results.
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#TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else?
Joining me this week is Ashely Cooper, an in-house recruiter and employer branding specialist.
Ashley discusses the role of luck in being an effective recruiter and if over-inflating your job title is harming your credibility and the credibility of the industry.
#Mar...
Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed.
Joining James this week is Steve Sallis, author and executive mindset coach.
They discuss how businesses can build high-performing teams, what methodology to use, and what are the qualities needed in a team leader.
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#TheVoiceOfRecruitmentMarketing
Support for th...
Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation.
Joining me this week is Chad Sowash, podcaster, business owner and talent acquisition consultant.
Chad and I discuss the pros and cons of expecting recruiters to be more like marketers and what we should expect in reality.
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#TheVoiceOfRecrui...
Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This week's guest is Ben Lund founder of rise marketing. Ben discuss how small business can get started with SEO, the mistakes to avoid and how it can work with your other marketing activities.
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It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business development at CareerBeacon and 1 half of the hosts at the Recruitment Flex podcast. Serge and I discuss the difference in strategies, tactics, methodology and tech in Recruitment marketing in North America ...
Setting up your new recruitment agency is one of the most exciting and terrifying times of running a business, but what can you do to get it right from the start?
Joining James this week is Bobby Banerjee, Director Of Learning at Elev8.
Bobby and I pool our knowledge to discuss how to make sure your new recruitment business is on the right track from the start.
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#TheVoiceOfRecruitmentMarketing
Support for this p...
For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James this week is Evan Kramer, founder of Motion Point. Evan discusses the advantages from a marketing perspective of translating not just your website but all your marketing output into the local language.
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#The VoiceOfRecruitmentMarketing
Support for this podcast com...
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