The Marketing Rules Podcast

The Marketing Rules Podcast

One take. No script and no edits! Your host James Whitelock talks to interesting and influential people about the new Rules of Marketing, Business, Recruitment and technology.

Episodes

May 10, 2021 5 min

More from James Lawton

James gives us his top 3 tips for recruiters.

#MarketingRules

The Marketing Rules Extra is supported by The Scoop:

https://www.thescoop.co.uk/

To connect with James:

https://www.linkedin.com/in/jameslawton1981/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

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As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process?

Do job seekers prefer talking to a bot over a human?

Join me to discuss this is Mike Seidle, co-founder of Work Here.

Mike talks us through the value of a real conversation with a human instead of a bot and how you can manage this at sca...

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April 26, 2021 5 min

More Fran Halsall!

Fran gives us her top 3 tips for recruiters.

#MarketingRules

The Marketing Rules Extra is supported by The Scoop:

https://www.thescoop.co.uk/

To connect with Fran:

https://www.linkedin.com/in/francescahalsall/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

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You can't look at a new piece of tech without seeing the words Artificial Intelligence, but before AI, comes automation and integration.

Talking to James week is James Lawton, Sales Director from TargetRecruit.

James and James discuss what recruitment agencies need to do to prepare their business for AI.

What to avoid and what is key to getting it right.

#MarketingRules

Support for this podcast comes from Staffing Future

For a ...

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This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress.
Both Christina and I are talking at the Congress and this is a quick chat about the lineup and our presentations.

The Recruitment Marketing Congress is on 22nd April from 2 pm to 5.30 pm (UK BST)

For more information go to:

https://www.crowdcast.io/e/rmcongress?coupon=ThinkInCircles
...

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March 29, 2021 5 min

More Jon Brooks!

Jon gives us his top 3 tips for recruiters.

#MarketingRules

To connect with Jon:

https://www.linkedin.com/in/jgbrooks/

The marketing Rules Extra is supported by The Scoop:

https://www.thescoop.co.uk/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

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Hopefully we are all familiar with the benefits of having a more Diverse and Inclusive workforce, but this process begins even before the candidate submits their resume.

Talking to me this week is Yvan Demosthenes, CEO at HamiltonDemo a US recruitment business that specialises in Diversity and Inclusion.

Yvan discusses how we can recruit with D&I in mind and who is responsible for a D&I within the recruitment process.

#Mark...

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How does an olympian end up working in recruitment?

This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall.

Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and how important it is to have a good team around you.

Fran goes on to talk about life after elite sport, starting her own business and a career that has lead to working in recruitment.

#MarketingRules

Support f...

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How many times have you been told that content is king and the key to inbound marketing? A lot probably, but where do you start?

Joining me this week to discuss all things 'content marketing' is Jessica Ross.

Jessica started her own marketing business in 2020 and has carved out a niche for herself as a content specialist.

#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current web...

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Cultural fit is a term recruiters have hung their hats on for a few years now. The way you assess a candidate's skills and attitude to fit into a business has become big business. This week's guest is Lee McQueen, serial HR entrepreneur and winner of The Apprentice. Lee discusses his candidate assessment business, the way assessments can help cultural fit, job retention and up skilling. 

#MarketingRules 

Support for this po...

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February 15, 2021 31 min

RevOPs is probably a term you've heard but not really sure what it means.

So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek.

Richard and Matt discuss what RevOps is and how you can implement it with your business.

#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current website visit www.staffingfuture.com/Rules

To...

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A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic.

Join James this week is Jon Brooks from The Value Advantage. Jon has carved out a niche as the man you go to, to understand your value in your market.

Jon talks through how getting the wrong fee structure can be harmful to your agency and getting it right could be something to shout about.

#Mar...

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February 1, 2021 5 min

More Gavin Megnauth!

Gavin gives us his top 3 tips for recruiters.

#MarketingRules

To connect with Gavin:

https://www.linkedin.com/in/gavinmegnauth/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

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Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality.

If they do, what is their role and how do you make your marketing more representative?

#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current website visit www.staffingfuture.com/Rules

To connect with Winston:

https://www.linkedin.com/in/winston-ben-clements-keynote-speaker/

Learn...

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If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach.

Joining James this week to discuss inbound marketing is HubSpot Director and author Dan Tyre.

Dan is a larger than life character with a passion for sales and marketing so have a listen as James tries to kee...

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January 11, 2021 5 min

More Greg McManus!

Greg gives us his top 3 tips for recruiters.

#MarketingRules

To connect with Greg:

https://www.linkedin.com/in/greg-mcmanus-19263411/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

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Gavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to  grow every part of their business and how he sees the future of recruitment technology.

#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current website visit www.staffingfuture.com/Rules

To connect with Gavin:

https://www.linkedin.com/in/gavinmegnauth/

Learn more...

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Does marketing trends move in waves, similar to what we see in music and fashion?

If it does, then how does your business keep up?

James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experience in the marketing field and was at the forefront of some of the martech we take for granted today.

Dan guides us through these waves of marketing trends, what we need to be aware of in 2021 and how to keep y...

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What are the steps to becoming a great recruitment consultant?

This weeks guest is Greg McManus, Non Exec Director, Board Adviser and Founder at GMA.

Greg takes James through the basics to the advanced strategies for becoming a great recruitment consultant

#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current website visit www.staffingfuture.com/Rules

To connect with Greg:

https://www.l...

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Liz Lembke returns for some festive fun!

Following on from their podcast on 'What Recruiters can learn from 80's movies', Liz and James chat about 'What recruiters can learn from Christmas movies'.

So sit back, grabs some Egg Nog and let us know if Die Hard is a Christmas movie or not?


#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current website visit www.staffingf...

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