The Marketing Rules Podcast

The Marketing Rules Podcast

One take. No script and no edits! Your host James Whitelock talks to interesting and influential people about the new Rules of Marketing, Business, Recruitment and Technology.

Episodes

May 12, 2022 3 min

How can I improve my Instagram within minutes?

Julia Fras, ThinkinCircles' marketing assistant, talks you through 4 simple ways to quickly and easily improve your Instagram.

Narrated by Julia Fras.

Written by Julia Fras.

Brought to you by ThinkinCircles.

Read the article HERE

Book a call with ThinkinCircles HERE

Find out more about recruitment marketing HERE.

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'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.'

This is how Matt Alder and Mervyn Dinnen describe their new book: Digital Talent.

Matt and Mervyn join me to discuss their writing process and the themes of the new book.

#MarketingRules

Support for this podcast comes from S...

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Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute.

Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages and Building equity and diversity.

#MarketingRules

Support for this podcast comes from Staffing Future

For a free review of your cur...

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April 28, 2022 1 min

What does it take to build a successful recruitment marketing business?

James Whitelock, ThinkinCircles' MD, recalls his journey in establishing ThinkinCircles as an industry leader in recruitment marketing, in this week's audio blog.


Narrated by Julia Fras.

Written by James Whitelock.

Brought to you by ThinkinCircles.


Read the article: https://www.thinkincircles.com/10-years-of-recruitment-marketing/

Book a call with Thi...

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Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department.

So are KPI's dead and should we bother measuring anything at all?

Join me this week to discuss this is Glenn Southam.

Glenn is a vocal proponent of the role of marketers and community managers for th...

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What does it take to build a successful recruitment marketing business?

Julia Fras, ThinkinCircles' marketing assistant, reflects on her first two weeks at ThinkinCircles and the things she's learnt, in this week's audio blog.


Narrated by Julia Fras.

Written by Julia Fras.

Brought to you by ThinkinCircles.


Read the article: https://www.thinkincircles.com/my-first-two-weeks-in-the-recruitment-marketing-industry/

Book a...

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Running a marketing department on your own in a recruitment agency can be a blessing and a curse. A blessing to be working with an agency that values marketing, but a curse with the intricacies of recruitment marketing.

Joining me this week is Emma Thornton, Marketing Manager at 300 North.

Emma discusses the challenges of recruitment marketing, how to measure success and the importance of thought leadership.

#MarketingRules

Support...

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March 17, 2022 1 min

What happened at the Recruitment Agency Expo?

Julia Fras, ThinkinCircles' marketing assistant, recalls her first time visiting the Recruitment Marketing Expo and the highlights of the day, in this week's audio blog.


Narrated by Julia Fras.

Written by Julia Fras.

Brought to you by ThinkinCircles.


Read the article: https://www.thinkincircles.com/at-the-recruitment-agency-expo/

Book a call with ThinkinCircles: https://meetin...

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We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success.

Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert.

Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue.

#MarketingR...

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March 8, 2022 4 min

What does the landscape look like for women in recruitment?

Julia Fras gives employers several ideas for how they can keep their female workforce in the industry for longer, in honour of International Women's Day.


Narrated by Julia Fras.

Written by Julia Fras.

Brought to you by ThinkinCircles.


Read the article here. 

Book a call with ThinkinCircles here.  

Find out more about recruitment marketing here. 

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The traditional view of technology roles is that they are only appealing to and filled by men, but this week's guest is shining a spotlight on the women making waves in technology. Nadia Edwards-Dashti is the Chief Customer Officer at Harrington Starr, podcaster and now the author of Women of Fintech, Walk the Talk. Nadia talk to me about why she decided to write her book, what she learned from The Women of Fintech and the curr...
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February 28, 2022 3 min

More from  Marcus Davies Bateman

Marcus gives us his top 3 tips for recruiters.

#MarketingRules

Support for this podcast comes from Staffing Future

For a free review of your current website visit www.staffingfuture.com/Rules

and Liquid Palladium:

https://liquidpalladium.com/

To connect with Marcus:

https://www.linkedin.com/in/marcusdaviesbateman/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.the...

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This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years.

We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years.
Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound. He also shares with us ...

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Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder.

This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment

Marcus talks us through the challenges of growing Cobalt over the past few years, how important it's to have the right team around you and the importance of an inclusive company culture.

#MarketingRules

...

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Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process?

This week I'm my guest is Darrian Mikell, founder at Qualifi

Darrian talks to me about the innovations in screen technologies, the advantages of a combined human/automation screen system and what the future holds for candidate screening.

#MarketingRules

Support for this podcast comes from Staffing Future

For a free...

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It's that time of the year again for a fireside chat with friend of the show Liz Lembke.

As this is Liz's 3rd time on the podcast we let her pick the topic.

Liz, chose; What in HR and recruitment should we throw away from the last 12 months?

#MarketingRules

Support for this podcast comes from Staffing Future

For a free review of your current website visit www.staffingfuture.com/Rules

To connect with Liz:

https://www.linkedi...

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The need to find and engage with the right talent at the right time for the right role is the forefront of most recruiters minds right now. Driven by a shortage of candidates and passive candidates only willing to change jobs in the right circumstances.

One method to keep you and your company at the forefront of the minds of your audiences is to build communities.

Join me this week to discuss community building in recruitment is Du...

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From starting a search for a potential candidate, writing the job advert to conducting the interview, what practical things do we need to consider?

Join me this week is Adam Tobias co-founder at The Inventum Group.

Adam walks us through the practical steps we need to take, to make our recruiting tactics D&I compliant.

#MarketingRules

Support for this podcast comes from Staffing Future

For a free review of your current website v...

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November 9, 2021 5 min

More from Angela Cripps

Angela gives us her top 3 tips for recruiters.

#MarketingRules

Support for this podcast comes from Staffing Future

For a free review of your current website visit www.staffingfuture.com/Rules

To connect with Angela:

https://www.linkedin.com/in/angelacripps/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

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More and more businesses are understanding the benefits of a diverse and inclusive workforce, but is it just something large businesses can implement?

Joining James this week is performer, broadcaster, campaigner and D&I expert, Mik Scarlet.

Mik dispels the myths around D&I as well as giving us his frank insights into what it's like to navigate the world of work as a disabled person.

#MarketingRules

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