Join us as we explore the intricate world of brand unification with marketing expert Angela Halverson. In this episode, we’ll delve into the strategies, challenges, and best practices for successfully merging multiple brands into a single, powerful entity.
With her wealth of experience, Angela will share valuable insights on:
- The Strategic Approach: Understanding the key factors to consider when planning a brand unification.
- Involving the Right People: Identifying the stakeholders crucial to the success of the rebrand.
- Navigating Roadblocks: Anticipating and overcoming potential hurdles in the process.
- Leveraging Multi-Channel Marketing: Effectively utilizing various channels to communicate the new brand identity.
- Building Strong Vendor Relationships: Collaborating with external partners to execute the rebrand seamlessly.
Tune in to learn how to create a cohesive and impactful brand that resonates with your target audience.
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