In this episode, learn how to craft a unified digital marketing strategy that gets results for your manufacturing business.
You'll discover:
- Why ditching siloed marketing is crucial for a smooth customer journey
- How to map your ideal customer's buying process for manufacturing products
- Which digital channels (SEO, PPC, social media, email) to use at each stage
- How to leverage data from paid search to inform SEO and optimize content
- Strategies to break down team and data silos
- Key metrics to track your success
- How to adapt your strategy based on industry trends
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