The Marketing Shakedown

On this episode of Marketing Shakedown, Brandy and Jody break down the part of marketing most business owners ignore until it starts costing them leads: local visibility. This is not the flashy side of marketing, but it is the part that helps your business get found when people search for what you do near them. They talk about why social media is only one small piece of the puzzle and why your Google Business Profile, reviews, loca...

If your marketing plan is basically “post when I remember and hope for the best,” this episode is for you. Brandy and Jodi break down how to move from chaos to calendar with a simple, repeatable marketing rhythm that small business owners can actually stick to.

They talk through what chaotic marketing really looks like, why a weekly marketing huddle matters, and how to build a content calendar without making it complicated. You’ll a...

If your marketing feels like a messy junk drawer full of half used tools, random tactics, and things you started but never finished, this episode is for you.

This month on our social media we have been talking about spring cleaning your marketing, and today Brandy and Jody break it down in a simple way any business owner can do without a marketing degree.

Spring cleaning your marketing does not mean you need a brand new website, a fu...

In this episode of The Marketing Shakedown, Brandy and Jodi walk you through a simple weekend audit to fix the basics of your online presence before you spend another dollar on ads.

Most small businesses are leaking leads because of confusing websites, neglected social media, and weak Google Business Profiles. Use this episode as a coffee-and-couch checklist to clean it up fast.

You’ll learn how to:

• Run a 5 second test on you...

In this episode, Brandy and Jodi kick off the new year with new standards for your brand. Not the “pick a color palette and a cute logo” kind of brand, but the kind people actually remember, talk about, and trust with their money.

They break down what a brand really is, why personality matters, the four questions every buyer is quietly asking, and a simple exercise you can do today to tighten up your foundations. There are also bana...

In this kickoff to our Fix Your Foundation January series, Brandy and Jodi break down why most “marketing problems” are actually foundation problems. If last year felt chaotic, random, or like you were constantly “trying more content” with not much to show for it, this one’s your wake-up call.

We walk through:

• Why guessing at your numbers is quietly killing your confidence

• The 3 non-negotiable foundations every small business need...

Today we’re talking real-world guerrilla marketing that actually gets remembered. Tennessee’s Choice Plumbing rolls into parades with an 8-foot inflatable toilet, a mini-van go-kart, and rubber ducks instead of candy. And yes, it works. We swap parade stories (including the time Jodi dressed as a gorilla for Christmas), and we get into how “serious” industries ( like law firms ) can still play with taste and stay on-brand.

We also o...

This week on The Marketing Shakedown, we’re proving you don’t need deep pockets to make a big splash.

From chocolate feet that get you in the door to rubber chickens with QR codes, we’re talking guerrilla marketing at its weirdest (and most effective).

For about $50, you can create laughs, loyalty, and a whole lot of buzz. Cookies over coupons? Chalk over billboards? You’ll never look at “low budget” the same way again.

w...

Class is almost out, but we’re not done with you. If your business ghosted your audience this month, consider this your sarcastic little wake-up call.

In this episode, Brandy & Jodi break down:

• The 5-5-5 routine (10 minutes to stay visible)

• How to sell without being salesy

• Why quarterly planning beats yearly guessing

• Smart client touchpoints (yes, even caramel apples)

• A no-BS marketing report card—flunked August? September’s your...

Think your business is too “boring” for social media? Wrong.

Brandy and Jodi call BS on the excuse parade and show you how to turn everyday moments—client wins, behind-the-scenes, even what you had for supper—into content people actually want to see.

We’ll talk brand voice (stop sounding like three different people), why your About section probably stinks, and why showing your face matters.

Spoiler: people are nosey, and that’s goo...

Welcome back to The Marketing Shakedown, where Brandy and Jodi trade lesson plans for snark and strategy.

This week, we’re throwing shade at ghost-posters, aimless hashtags, and businesses with the personality of a potato.

If you're only showing up online once a quarter or your posts have zero direction, consider this your wake-up bell.

We’re breaking down why consistency, calls-to-action, and prepped promos are the secret ...

In this episode of The Marketing Shakedown, Brandy and Jodi pull back the curtain on what really happens when your business starts growing faster than your sanity.

From account juggling to DISC assessments (yes, we’re those people now), they share how a messy workload turned into a smoother, way-more-fun team dynamic.

If you’ve ever wondered how to keep your crew from hitting the burnout wall—or just want to know why Brandy...

In this episode of The Marketing Shakedown, Brandy and Jodi spill the truth about marketing yourself as a business owner — the good, the bad, and the painfully awkward. We break down the difference between personal and business branding (yes, they’re different), why showing your face matters, and how networking doesn’t have to feel like selling your soul. Whether you’re hiding behind your logo or oversharing on Facebook, we’ve got ...

In this episode of The Marketing Shakedown, we take a fictional (but kinda genius?) product idea — edible tape to keep your tacos together — and walk it through the real-life steps of building a business from scratch.

This glorious mess of an idea came from one of our audience polls. Spoiler alert: apparently, edible taco tape does exist. No, we’re not paid by Taco Bell. Yes, we’re still proud of what we created.

From vision to launc...

Brandy and Jodi are back — and this time, they’re dragging the wildest AI conspiracies the internet has to offer. From lizard people running ChatGPT to Alexa ghost-hunting in your living room, nothing is off limits. But one theory actually makes sense… and it might change how you use (or don’t use) AI in your business.

Stick around to hear the real announcement: Kemp Marketing is launching a brand-new AI + Business Consulting divisi...