The Marketing Shakedown
Real talk. Zero fluff. Brandy and Jodi break down what actually works in small biz marketing—with sass, strategy, and a side of sarcasm. It’s the shakeup your stale content calendar didn’t know it needed.
Episodes
In this episode, Brandy and Jodi kick off the new year with new standards for your brand. Not the “pick a color palette and a cute logo” kind of brand, but the kind people actually remember, talk about, and trust with their money.
They break down what a brand really is, why personality matters, the four questions every buyer is quietly asking, and a simple exercise you can do today to tighten up your foundations. There are also bana...
In this kickoff to our Fix Your Foundation January series, Brandy and Jodi break down why most “marketing problems” are actually foundation problems. If last year felt chaotic, random, or like you were constantly “trying more content” with not much to show for it, this one’s your wake-up call.
We walk through:
Why guessing at your numbers is quietly killing your confidence
The 3 non-negotiable foundations every small business need...
Today we’re talking real-world guerrilla marketing that actually gets remembered. Tennessee’s Choice Plumbing rolls into parades with an 8-foot inflatable toilet, a mini-van go-kart, and rubber ducks instead of candy. And yes, it works. We swap parade stories (including the time Jodi dressed as a gorilla for Christmas), and we get into how “serious” industries ( like law firms ) can still play with taste and stay on-brand.
We also o...
This week on The Marketing Shakedown, we trade swag bags for moments that actually get remembered.
From “cookies over cards” to pet-powered posts, memes, and a dash of zombie-walk lore, Brandy and Jodi break down why experiences beat pens and brochures every time and how to spin low-budget ideas into high-impact buzz.
This week on The Marketing Shakedown, we’re proving you don’t need deep pockets to make a big splash.
From chocolate feet that get you in the door to rubber chickens with QR codes, we’re talking guerrilla marketing at its weirdest (and most effective).
For about $50, you can create laughs, loyalty, and a whole lot of buzz. Cookies over coupons? Chalk over billboards? You’ll never look at “low budget” the same way again.
w...
Class is almost out, but we’re not done with you. If your business ghosted your audience this month, consider this your sarcastic little wake-up call.
In this episode, Brandy & Jodi break down:
The 5-5-5 routine (10 minutes to stay visible)
How to sell without being salesy
Why quarterly planning beats yearly guessing
Smart client touchpoints (yes, even caramel apples)
A no-BS marketing report card—flunked August? September’s your...
Grab your notebooks (and maybe a strong coffee)—Brandy and Jodi are laying down the rules of Marketing 101.
From turning customer FAQs into content to ditching overdesigned fluff, we’ll show you how to stop winging it and start teaching your audience something useful.
Expect smart-ass commentary, a little tough love, and zero tolerance for Comic Sans.
Think your business is too “boring” for social media? Wrong.
Brandy and Jodi call BS on the excuse parade and show you how to turn everyday moments—client wins, behind-the-scenes, even what you had for supper—into content people actually want to see.
We’ll talk brand voice (stop sounding like three different people), why your About section probably stinks, and why showing your face matters.
Spoiler: people are nosey, and that’s goo...
Welcome back to The Marketing Shakedown, where Brandy and Jodi trade lesson plans for snark and strategy.
This week, we’re throwing shade at ghost-posters, aimless hashtags, and businesses with the personality of a potato.
If you're only showing up online once a quarter or your posts have zero direction, consider this your wake-up bell.
We’re breaking down why consistency, calls-to-action, and prepped promos are the secret ...
In this episode of The Marketing Shakedown, Brandy and Jodi pull back the curtain on what really happens when your business starts growing faster than your sanity.
From account juggling to DISC assessments (yes, we’re those people now), they share how a messy workload turned into a smoother, way-more-fun team dynamic.
If you’ve ever wondered how to keep your crew from hitting the burnout wall—or just want to know why Brandy...
In this episode of The Marketing Shakedown, Brandy and Jodi spill the truth about marketing yourself as a business owner — the good, the bad, and the painfully awkward. We break down the difference between personal and business branding (yes, they’re different), why showing your face matters, and how networking doesn’t have to feel like selling your soul. Whether you’re hiding behind your logo or oversharing on Facebook, we’ve got ...
In this episode of The Marketing Shakedown, we take a fictional (but kinda genius?) product idea — edible tape to keep your tacos together — and walk it through the real-life steps of building a business from scratch.
This glorious mess of an idea came from one of our audience polls. Spoiler alert: apparently, edible taco tape does exist. No, we’re not paid by Taco Bell. Yes, we’re still proud of what we created.
From vision to launc...
Brandy and Jodi are back — and this time, they’re dragging the wildest AI conspiracies the internet has to offer. From lizard people running ChatGPT to Alexa ghost-hunting in your living room, nothing is off limits. But one theory actually makes sense… and it might change how you use (or don’t use) AI in your business.
Stick around to hear the real announcement: Kemp Marketing is launching a brand-new AI + Business Consulting divisi...
This week, Brandy and Jodi give you the lowdown on Kempville—their vision for building a connected community of business owners who get marketing and each other. They break down why short-form video is your not-so-secret weapon (no, it doesn’t need to be perfect), and why surprising your customers with a little gift might just be your best marketing move yet.
Intro and Outro music provided by Blankinship and Grimes.
In this episode, Brandy and Jodi from Kemp Marketing, a digital marketing agency for home service businesses in West Tennessee, pull back the curtain on the real-life chaos of running a marketing consulting firm. They talk burnout, breaking up with pointless trends, and how creative content marketing can actually save your energy.
You can find us at www.brandykemp.com
Guest: Jacqueline Denton, Owner of Denton Grange
Summary:
In this episode of The Marketing Shakedown, Brandy sits down with Jacqueline Denton, the owner of Denton Grange, a seasonal greenhouse in Bradford, Tennessee.
Jacqueline shares her journey of navigating the challenges of a seasonal business, especially in the wake of a major setback this year due to target drift.
Despite losing her entire crop, Jacqueline's unwavering c...
Join us for an episode of "Engaging Conversations" as Brandy, the owner of Kemp Marketing, sits down with Jodi, her administrative assistant and wingman. In this episode, we dive into the world of social media engagement, sharing insider tips and proven strategies to boost your online presence and connect with your audience like never before.
Brandy and Jodi reveal some of the methods they use to help clients achieve...
In this eye-opening episode, I sit down with Kendall from Dragonfly Hemp Company to explore the ins and outs of the hemp industry. Kendall shares her firsthand experiences with hemp farming, the innovative marketing strategies she employs, and the unique challenges she faces selling hemp products in the conservative climate of the Bible Belt.
Whether you're curious about the hemp business or looking for ways to navigate...
In this episode of "The Marketing Shakedown," hosted by Brandy Kemp of Kemp Marketing, we're joined by Nicci Gano, the recognized guru of forest bathing in West Tennessee.
Broadcasting directly from Tulum, Nicci shares the transformative experience of forest bathing, explaining how her business leverages educational content to engage and captivate her audience.
Discover how thorough knowledge of your product o...
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