What if we told you that your copy isn't the problem, but your messaging is?
In this episode of The Marketing Share Podcast, our co-hosts Alec Cheung and Barb VanSomeren have an insightful conversation with message market fit expert Chris Silvestri, founder of Conversion Alchemy.
With a background that spans software engineering, UX design, and behavioral psychology, Chris brings a unique perspective to copywriting and messaging strategy that all marketing and C-suite leaders should take note of.
He dives into the idea of the “messaging gap”, which is the disconnection between what companies think they’re saying and what customers actually hear. Chris explains how to spot the gap, why clarity and differentiation matter as much as emotion, and how aligning product, sales, and marketing narratives leads to conversions.
The conversation also dives into practical frameworks, psychological principles, and how AI can supercharge (but never replace) thoughtful messaging.
Whether you’re a CMO, marketing leader, or CEO frustrated with “meh” conversions, this episode will help you sharpen your message, align your teams, and connect with customers on a deeper level.
🔑 You’ll walk away with:
How to spot the “messaging gap” inside your organization
The 3 pillars of great messaging: clarity, emotion, differentiation
Why AI is a powerful tool but never a replacement for human reasoning.
🎧 Subscribe to The Marketing Share Podcast for more unfiltered conversations with marketing leaders on growth, AI, and what’s next.
🔗 Connect with our Podcast Manager
👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/
🔗 Connect with Chris Silvestri
👉 LinkedIn: https://www.linkedin.com/in/christophersilvestri/
🌐 Website: https://christophersilvestri.com/
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.
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