Is the CMO role the coldest seat in the C-suite?
In this episode, Drew Neisser, founder of CMO Huddles and author of Renegade Marketing, joins Alec Cheung and Barb VanSomeren to unpack why today's marketing leaders are under more pressure than ever… and how to lead through the chaos with clarity, courage, and just a bit of fun.
From launching a CMO community during the height of the pandemic to advising marketing execs navigating AI and private equity pressures, Drew shares the tactics and mindset shifts that can help CMOs survive—and thrive—in the modern boardroom.
Whether you’re dealing with PE-backed expectations, AI fatigue, or sky-high performance targets, this conversation gives you a roadmap for staying relevant and resilient.
Some takeaways from this episode:
🔑 Why pipeline obsession can kill innovation, and what to do instead
🔑 How to turn AI into your "triple threat": content accelerator, workflow optimizer, and CEO whisperer.
🔑 The “CMO Plus” mindset—and why owning strategy or CX boosts your boardroom credibility.
🔑 How quick wins buy time to solve real business problems
🔑 Why fun is a leadership tactic.
🔑 The case for owning go-to-market (not just marketing) to earn your seat at the table
Connect with Drew:
👉 LinkedIn: linkedin.com/in/drewneisser
👉 Explore CMO Huddles: cmohuddles.com
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.