In this episode of The Marketing Share, hosts Alec and Barb sit down with seasoned fractional CMO, Andy Culligan, to explore the complexities of modern marketing leadership.
Andy breaks down why building an effective marketing team is more challenging than ever. With specialties like paid ads, content creation, and marketing ops under the marketing umbrella, it’s unrealistic to expect one person to handle everything—a mistake many companies make.
Andy shares his experience helping companies avoid burnout and underperformance by focusing on execution over constant rebranding or restructuring. He emphasizes working with existing resources to deliver quick wins that impress CEOs and accelerate growth.
Drawing from his work with companies of all sizes, Andy offers actionable advice on assessing teams, identifying gaps, and strategically filling roles, whether by hiring or optimizing talent. He also stresses the importance of assembling the right team of specialists to avoid overloading marketers with unrealistic expectations.
Listeners will hear Andy’s stories of success, from quadrupling revenue for a U.S. company by shifting to a high-ticket model to building an SDR team that doubled pipeline generation.
His practical approach to marketing leadership, focused on sales enablement and execution, offers a fresh perspective for CMOs looking to enhance their teams and drive real business results.
This episode is packed with insights on how to navigate the challenges of modern marketing leadership, execute effectively, and build sustainable teams that perform at their best.
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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.
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