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September 2, 2025 β€’ 44 mins

How do you scale healthcare marketing without losing patient trust?

In this episode of The Marketing Share Podcast, hosts Alec Cheung and Barb VanSomeren sit with Alex Membrillo, CEO of Cardinal Digital Marketing, to unpack the fast-changing world of healthcare marketing.

From the influence of private equity on multi-site practices to the evolving rules of digital advertising, Alex shares the challenges and opportunities healthcare marketers are facing today.Β 

πŸ”‘ You’ll walk away with:

  • How private equity is reshaping healthcare practices at scale
  • The critical role of HIPAA compliance in patient trust and marketing effectiveness
  • How digital advertising in healthcare is evolving
  • How technology and CRM systems improve patient engagement
  • Future trends: AI, personalization, and the patient experience

🎧 Subscribe to The Marketing Share Podcast to get the unfiltered conversations marketing leaders are having about AI, growth, and the future of customer engagement.

πŸ”— Connect with Alex Membrillo:
πŸ‘‰ LinkedIn: linkedin.com/in/alexmembrillo



Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here


Cheers.

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