How AI Is Changing the Way Marketers Think & Build with Liza Adams (Ep 45)

Is AI your teammate or just another tool?

In this episode, marketing leader and AI strategist Liza Adams joins Alec Cheung and Barb VanSomeren to reframe how marketing teams think about AI. With decades of experience in tech and SaaS, Liza brings a deeply strategic lens to AI’s evolving role—not just in campaigns, but in how teams collaborate, operate, and drive outcomes.

From rethinking workflows to reshaping messaging, Liza urges marketers to see AI not as a tool, but as a transformative teammate. She shares how lean teams can scale faster by working differently (not just harder), how content quality is more important than ever, and why strategy—not just speed—is what separates noise from impact.

Whether you’re leading a team, building one, or reimagining how to work smarter in the age of AI, this conversation will reshape your perspective.

🔑 You’ll walk away with:

• How to elevate your strategic voice as a marketer using AI
• Why AI should be integrated into your team—not just your tech stack
• The new playbook for lean teams: workflows, not just outputs
• Why rethinking processes must come before automation
• How AI exposes content weaknesses—and what to do about it
• The shift from silos to outcomes: a new model for the future of work
• Real talk on using AI to enhance creativity, not replace it

🔗 Connect with Liza Adams:

• 👉 LinkedIn: linkedin.com/in/lizaadams
• 🌐 Website: growthpath.net

🎧 Subscribe to The Marketing Share Podcast and be the first to get the unfiltered conversations marketing leaders are having about AI, growth, and what's next.

Connect with your hosts:
 👉 Barb VanSomeren: linkedin.com/in/barbvansomeren
👉 Alec Cheung: linkedin.com/in/aleccheung

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to [e-mail], and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.