Ever feel like your marketing metrics are just… noise?
In this episode, fractional CMO and growth strategist Monique Olan joins co-hosts Alec Cheung and Barb VanSomeren to cut through the clutter. We’re talking about how to ditch vanity metrics, align KPIs with real business outcomes, and turn data into your team’s storytelling superpower.
Monique shares her battle-tested framework for diagnosing growth bottlenecks (hint: it starts with playing customer detective), why the first 30 days in any leadership role should feel more like a listening tour than a sprint, and how to fix the marketing-sales “blame game” once and for all.
Spoiler: it’s all about trust, shared goals, and metrics that make both teams look like heroes.
You’ll walk away with:
🔑 How fractional CMOs drive impact—without the full-time price tag
🔑 Why “middle funnel meltdowns” tank pipelines (and how to fix them)
🔑 The one question every marketer should ask their CEO before reporting metrics
🔑 Real talk on bridging the gap between “marketing activity” and boardroom priorities
Connect with Monique: Grab her free resources on metrics and team alignment at PivotalPitch.com or find her on LinkedIn.
🎧 Subscribe to The Marketing Share Podcast and be the first to get notified when new episodes drop. This show is designed for marketing experts stepping into leadership roles—packed with insights to help you lead with clarity and confidence.
Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here
Cheers.
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