Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb (Ep 42)

Is SEO still SEO… in the age of AI?

In this episode, SEO strategist Noah Goldfarb from Fire and Spark joins Alec Cheung and Barb VanSomeren to unpack how search is shifting under the weight of AI and large language models—and what marketing leaders should actually do about it.

From the early days of backlink chasing to today’s era of AI-powered overviews, Noah’s seen the evolution firsthand. He shares how authenticity, evidence-based content, and community engagement are becoming the new SEO power moves.

Whether you're building an SEO strategy from scratch or wondering how to adapt to Google's latest AI-driven SERP changes, this conversation offers a practical lens on what matters now—and what doesn’t.

You’ll walk away with:
 🔑 Why SEO is still alive—but only if you redefine it
 🔑 How AI overviews are changing the SEO game (and what to do about it)
 🔑 Why backlinks matter… but not like they used to
 🔑 How to build content that connects across the funnel
 🔑 Real talk on measuring what actually drives growth—not just traffic
🔑 Why quality and transparency win trust (and conversions) in 2025
🔑 How to shift SEO budgets from link-building to strategic PR

Connect with Noah: Follow him on LinkedIn or explore more of his insights on LinkedIn

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Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

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Cheers.