Retention Is the New Growth Engine: How Loyalty Programs Drive Revenue with Rob Reid (Ep. 34)

How can loyalty programs become your most powerful tool for growth and retention?

In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit with Rob Reid, a leader in B2B retention and loyalty programs, managing over $200 million in business for hearing and audiology practices.

Rob shares how he scaled Sonova’s loyalty program from 100 to nearly 900 members and reveals why retention is the ultimate growth strategy in today’s market.

Rob dives into the evolution of loyalty programs—from traditional rewards to data-driven, value-added services—and explains how personalization and customer engagement are reshaping the loyalty landscape. He highlights how B2B companies can build “partnership programs” that prioritize customer success over discounts, driving long-term relationships and repeat business.

You’ll learn:

- Why loyalty programs are no longer just about points and perks
- How B2B brands can create loyalty without relying on discounts
- The importance of listening to your customers and adapting fast
- Simple, cost-effective ways small businesses can implement loyalty strategies

If you’re looking to strengthen customer relationships, improve retention, and turn loyalty into a growth engine, this episode is packed with insights you can put into action.

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Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

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Cheers.