092: Tech is Similar - The Difference is the Approach with Tomáš Blaťák

Outreach without spam, is it completely possible? Our guest today will certainly clear this up.  

 

Join Kevin Prewett, host of the Marketing Umbrella Podcast, and

Outreach without spam, is it completely possible? Our guest today will certainly clear this up.  

 

Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Tomáš Blaťák, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that prioritizes precision over volume.

 

In this episode, Tomáš shares insights on targeting the right leads at the right time, moving away from mass outreach methods. They discuss effective strategies for LinkedIn and email campaigns, focusing on using job postings and social media mentions to create meaningful connections.

 

Learn about the benefits of a multi-channel outreach strategy that uses both email and LinkedIn to stand out in a competitive market. Tomáš highlights the drawbacks of generic email blasts and stresses the importance of targeting curated leads. Discover how AI can analyze personal profiles and company websites to make your outreach efforts more relevant. We also explore how integrating LinkedIn Sales Navigator with AI can improve your lead generation and outreach, leading to higher response rates and better engagement.

 

Here are the key takeaways from the conversation:

 

• Focus on targeting the right leads at the right time; use job posts and social media for connections
• Combine email and LinkedIn outreach to capture potential clients' attention, moving away from generic email blasts to highly curated leads.
• Use AI to analyze personal profiles and company websites for targeted, relevant outreach, integrating tools like LinkedIn Sales Navigator for higher response rates and engagement.
• Quality triggers for high-ticket sales: Larger companies focus on fewer, higher-quality leads, while smaller organizations may prioritize quantity over quality.
• LeadSpeaker, initially for internal use, is now a versatile tool for marketing agencies, managing multiple clients, combining LinkedIn and email outreach, and simplifying trigger-based campaigns.

 

As a closing thought, "In the digital marketing landscape, success hinges on precision and personalization—leveraging AI to ensure every outreach is timely and relevant can truly transform your engagement and response rates.”

 

Listen to the full conversation here:

• YouTube: https://www.youtube.com/@frintmedia
• Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
• Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

 

Connect with Tomáš:

• LinkedIn: https://cz.linkedin.com/in/tblatak
• Leader Spicker: https://leadspicker.com/

 

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that prioritizes precision over volume.

 

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