098: The YouTube of B2B Demos with Troy Munson

Could video-first demos be the secret to closing more software deals, faster?

Troy Munson, founder of Dimmo AI, shares how video-first demos are changing the way companies connect with potential customers. By cutting down the back-and-forth and getting straight to the point, these demos grab attention and keep it, helping businesses stand out in a crowded market.

In this episode, Troy breaks down why video-first demos are perfect for today’s buyers, especially Gen Z and millennials who want quick, engaging content. He shares practical tips for creating demos that spark interest right away, how offering free demo features can drive deeper engagement, and why tracking viewer behavior with analytics is a game-changer. Troy also talks about how AI and keyword searches can make the entire buying journey smoother and more personalized.

Troy Munson is an accomplished Account Executive with over seven years of experience selling to medium and large enterprises. Beyond his primary role, he has built four successful side ventures: SoftLeap, Vocul, Refurl, and Dimmo. Both Vocul and Refurl were acquired, showcasing Troy's entrepreneurial drive and impact. Known for his engaging content, Troy has built an impressive LinkedIn following of over 30,000, generating more than 10 million impressions along the way.

Troy’s insights will show you how to use video-first demos to improve lead generation, boost client engagement, and close more deals—all while making the sales process easier and more efficient.

Here are the key takeaways from the conversation:

• AI integration offers personalized insights and data-driven analytics, enhancing user experiences in sales and marketing.
• Leveraging LinkedIn and understanding user behavior through analytics boosts B2B engagement and visibility.
• Offering free demos (such as video-first demos) with paid analytics creates a business model that drives customer engagement.
• Free demo access is a valuable tool for agencies seeking to attract leads and build client interest.
• Genuine storytelling combined with business goals fosters innovation and authentic connections.

As a closing thought,  "True growth comes when we stop waiting for the perfect moment and start building with what we have right now."

 

Listen to the full conversation here:

• YouTube: https://www.youtube.com/@frintmedia
• Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
• Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Troy Munson:

• LinkedIn: https://www.linkedin.com/in/troymunson
• Dimmo AI: https://www.dimmo.ai/
• Troy Munson's Consulting: https://troymunson.co/

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To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com