110: How to Build Trust with AI with Gaurav Bhattacharya

Gaurav Bhattacharya, known to most as “G,” has spent his life building from the ground up. Raised by a single mom in New Delhi and teaching himself to code at age 10, Gaurav has followed a path shaped by resilience, curiosity, and a deep belief in solving real problems with technology. With over 14 years of experience across product, sales, recruiting, and machine learning, he’s built and sold multiple startups—including Involve.ai, a customer success platform that scaled to over 500 companies and 1.1 million users globally.

Now the CEO of Jeeva.ai, G leads a team on a mission to automate the manual, repetitive work that slows down sales teams. In this episode of the Marketing Umbrella Podcast, we dive into the strategy behind Jeeva’s explosive growth from 0 to $5M ARR in just six months, all without a dollar spent on marketing. Gaurav breaks down how Jeeva uses AI to find and enrich leads, personalize outreach, and handle top-of-funnel execution so reps can focus on what actually moves deals forward.

But this conversation goes deeper than tech. Gaurav shares lessons from bootstrapping, losing momentum, rebuilding from scratch, and why trust, not just innovation, is the backbone of every company he’s built. He talks about the importance of integrity with investors, what makes tools actually stick with users, and his belief that the future belongs to full-stack salespeople empowered by AI.

Whether you're a founder, agency leader, or just trying to scale smarter, this episode is packed with real-world insight from someone who’s building the future of sales in real time.

Key Takeaways:

• AI Should Augment, Not Replace Human Connection. Technology can streamline processes, but trust and relationship-building still require a human touch. People buy from people they trust, not from bots.
• Automate the repetitive. Most time-consuming tasks in sales and marketing can be automated. Freeing up humans for high-impact work is the goal.
• Use tools that fit your workflow. Simplicity drives adoption.
• Build with integrity. The way you treat investors, partners, and teammates matters long-term.
• AI Is a Tool, Not a Strategy. Adopting AI because it’s trendy won’t drive results. Applying it to specific, measurable bottlenecks delivers real ROI.
• Create Value First, Then Earn Attention. Offering real utility up front, whether through free tools, trials, or helpful content, builds credibility faster than ads or cold emails.
• Full-Stack Sales Are Coming. Just like engineering, sales is going full-stack. AI will collapse bloated sales orgs, empowering fewer reps to do more, from prospecting to nurturing.
• The Future Belongs to the AI-Enabled. AI won’t replace your job—but someone who knows how to use it might. Learning how to use automation tools well is quickly becoming a non-negotiable skill.

As a closing thought: “In a world racing toward automation, the advantage goes to those who move fast, stay human, and build with trust.”

Listen to the full conversation here:

• YouTube: https://www.youtube.com/@frintmedia
• Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
• Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

 

Connect with Gaurav:

• LinkedIn: https:/