The Marketing Woman
Welcome to the Marketing Woman Podcast! If you are new to marketing, you are in the right place. Let's discuss Marketing, Analytics, Business, Personal Branding, and much more. If you are switching fields it may seem intimidating, you are not alone! đ Sign up for our newsletter at anushakannan.com/emaillist Email me anusha@anushakannan.com. Let's connect on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/ Let's get started!
Episodes
What do you do when you don't have much of a budget or can't ask your manager for more? In this episode, we explore the art of marketing on a shoestring budget. If you're working with limited funds, this episode is for you!
Discover how to leverage free tools, create impactful content without overspending, and build your network organically.
Google Certifications
1. All courses (click here)
In this episode, we dive deep into the art of launching your next big project. From initial brainstorming to the excitement of launch day, we are learning the essential steps of creating and executing a successful launch strategy. With personal anecdotes from my experiences with Sensible Scoop and The Marketing Woman Podcast, and The Pivot to Balance Podcast!
Join the e-mail list: https://www.anushakannan.com/emaillist
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In this episode, we dive into the power of collaboration versus competition in the creator economy and business world. We discuss how partnerships can unlock new opportunities and fuel innovation that competition alone can't achieve. Learn how leaders can foster a culture of collaboration within teams and leverage strategic partnerships to access untapped markets and accelerate growth.
Join the e-mail list: https://www.anu...
In this episode, we dive into the world of customer analytics, we explore how businesses use data to understand customer behavior and enhance marketing strategies. From RFM analysis to the ethical use of data, this episode recaps season 4!
Season 5 drops next Tuesday! Stay tuned and join the email list
Join the email list: anushakannan.com/emaillist
Connect with me on LinkedIn: https://www.linkedin.com/in/anusharameshkann...
In this episode, we explore sentiment analysis and why itâs crucial for marketing today! Find out how businesses use sentiment analysis to understand what people think and feel about their products/services/brands.
From analyzing tweets to digging into customer reviews, and sharing examples of how itâs changed real marketing campaigns.
Perfect for anyone interested in marketing or how businesses use data to make decisions.
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In this episode, we're discussing the fascinating world of predictive analytics and its transformative impact on marketing strategies. Learn how businesses like Amazon harness your past behaviors to predict future purchases, enhance customer experience, and increase ROI. We'll break down complex models like decision trees and regression analysis, and explore how these tools segment audiences, predict customer lifetime value...
Check out part 1 here: https://youtu.be/snhgozJK_7o?si=ThwKk3ZkRwBum7nE
Calling all corporate women!!! Join us for a conversation in navigating the world of marketing with Kyra Hennessey. In this episode , we're covering everything from breaking barriers in marketing to managing burnout and finding mentorship. Whether you're a seasoned professional or just starting out, this episode has something for every corporate woman l...
For the best quality: The video is available on YouTube! đ : https://youtu.be/snhgozJK_7o?si=Uf23MSHs6RqnQMB1
In this episode, we dive deeper into the world of marketing with Marketing Insights: From Partnerships to Empowerment, featuring Kyra Hennessey, a distinguished figure in the marketing realm. As the head of customer marketing at Redis, and with an impressive track record including roles as the customer marketing lead ...
Video is available on YouTube! đ : https://youtu.be/eGnt98Tc7Zk?si=cPpUZ1cJ2sAQ_DKM
How often have we pondered the gap between what's taught in class and what companies expect in the real world? Or have you heard stories of degrees not aligning with actual career paths? This disconnect is exactly where experiential learning comes into play, offering invaluable insights and preparing students for the challenges of their future...
đ We are at the end of Season 3!!
Please feel free to send any questions using the anonymous link below.
- Season 4 on December 12th, 6:00 PM EST.
- Signup for The Marketing Woman podcast's newsletter: https://tmw.anushakannan.com/
- Send feedback (anonymously): https://ngl.link/anusharkay2
In this episode, we untangles the layers of UGCâits authenticity, the dynamic two-way street it creates, the diversity it brings, and why it's a true game-changer for cost-effective marketing. Real people, real storiesâdiscover the magic of connecting with your audience in a way that transcends traditional marketing boundaries.
Follow Luis GonzĂĄlez on LinkedIn
Please feel free to contact me on LinkedIn or e-mail me at...
In this episode, we are learning how Customer Journey Mapping can help your marketing strategies by visualizing the path your customers take and uncovering their needs, emotions, and pain points. We cover everything from identifying customer personas to continuous improvement, to create remarkable customer experiences.
Templates and references:
1. Customer journey mapping 101: Definition, template & tips
In this episode, we're delving into the transformative power of Customer-Led Growth (CLG). Join us as we uncover what CLG is, and why it's crucial for your business, and provide practical strategies for harnessing this approach to drive sustainable growth.
Please feel free to contact me on LinkedIn or e-mail me at feedback@anushakannan.com.
Follow me on LinkedIn to never miss my journey!
Website:Â tmw.anushakannan.com
Note...
In this episode, we're diving deep into the world of neuroscience marketing. We unlock ;) the secrets of crafting irresistible Facebook ads using neuromarketing techniques, explore the power of heatmap analysis to understand user behavior, and reveal effective email marketing strategies. Get ready to take your marketing game to the next level as we decode the science behind consumer decisions.
Please feel free to contact me on...
đ SEASON 3 đ
In this episode, we explore the framework of Conversational Marketing, revealing its potential to enhance customer engagement and understanding. From engaging visitors effectively to personalizing their experience and suggesting appropriate solutions, Conversational Marketing can revolutionize your business's approach.
In this episode, we are learning how you can humanize conversations with your website visitors,...
END OF SEASON 2!!đ In this episode, we are taking a look at how to build a strong online presence and build your personal brand and how to measure the success of that in a very basic manner. Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!
Website:Â tmw.anushakannan.com
Bi-weekly catch-up: Follow me on Threads: https://www.threads.net/@them...
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