The Marketing Woman

In this episode, we're discussing the fascinating world of predictive analytics and its transformative impact on marketing strategies. Learn how businesses like Amazon harness your past behaviors to predict future purchases, enhance customer experience, and increase ROI. We'll break down complex models like decision trees and regression analysis, and explore how these tools segment audiences, predict customer lifetime value...

Check out part 1 here: https://youtu.be/snhgozJK_7o?si=ThwKk3ZkRwBum7nE

Calling all corporate women!!! Join us for a conversation in navigating the world of marketing with Kyra Hennessey. In this episode , we're covering everything from breaking barriers in marketing to managing burnout and finding mentorship. Whether you're a seasoned professional or just starting out, this episode has something for every corporate woman l...

For the best quality: The video is available on YouTube! 💙 : https://youtu.be/snhgozJK_7o?si=Uf23MSHs6RqnQMB1

In this episode, we dive deeper into the world of marketing with Marketing Insights: From Partnerships to Empowerment, featuring Kyra Hennessey, a distinguished figure in the marketing realm. As the head of customer marketing at Redis, and with an impressive track record including roles as the customer marketing lead ...

Video is available on YouTube! 💙 : https://youtu.be/eGnt98Tc7Zk?si=cPpUZ1cJ2sAQ_DKM

How often have we pondered the gap between what's taught in class and what companies expect in the real world? Or have you heard stories of degrees not aligning with actual career paths? This disconnect is exactly where experiential learning comes into play, offering invaluable insights and preparing students for the challenges of their future...

In this episode, we untangles the layers of UGC—its authenticity, the dynamic two-way street it creates, the diversity it brings, and why it's a true game-changer for cost-effective marketing. Real people, real stories—discover the magic of connecting with your audience in a way that transcends traditional marketing boundaries.

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In this episode, we are learning how Customer Journey Mapping can help your marketing strategies by visualizing the path your customers take and uncovering their needs, emotions, and pain points. We cover everything from identifying customer personas to continuous improvement, to create remarkable customer experiences.

Templates and references:

1. Customer journey mapping 101: Definition, template & tips

2. HubSpot's templ...

In this episode, we're delving into the transformative power of Customer-Led Growth (CLG). Join us as we uncover what CLG is, and why it's crucial for your business, and provide practical strategies for harnessing this approach to drive sustainable growth.

Please feel free to contact me on LinkedIn or e-mail me at feedback@anushakannan.com.

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Website: tmw.anushakannan.com

Note...

In this episode, we're diving deep into the world of neuroscience marketing. We unlock ;) the secrets of crafting irresistible Facebook ads using neuromarketing techniques, explore the power of heatmap analysis to understand user behavior, and reveal effective email marketing strategies. Get ready to take your marketing game to the next level as we decode the science behind consumer decisions.

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💙 SEASON 3 💙

In this episode, we explore the framework of Conversational Marketing, revealing its potential to enhance customer engagement and understanding. From engaging visitors effectively to personalizing their experience and suggesting appropriate solutions, Conversational Marketing can revolutionize your business's approach.

In this episode, we are learning how you can humanize conversations with your website visitors,...

END OF SEASON 2!!💙 In this episode, we are taking a look at how to build a strong online presence and build your personal brand and how to measure the success of that in a very basic manner. Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!

Website: tmw.anushakannan.com

Bi-weekly catch-up: Follow me on Threads: https://www.threads.net/@them...

In this episode, we are taking a look at the essential steps to identify your target audience and develop a successful personal branding strategy. Discover various personal brand types and learn how to find your unique brand type. Explore the three key steps: research, define, and position, to effectively connect with your audience, communicate value, and solve their pain points and how to stay authentic and let your personal brand...

In this episode, we are thrilled to have a special guest, George Coudounaris, an esteemed marketing expert and host of "The B2B Playbook Podcast." With over 12,000 followers on LinkedIn, George is a trusted authority in the field. Join us as we delve into the captivating world of storytelling and its role in creating a unique brand story that resonates with audiences.

George shares his valuable insights on simplifying mar...

SEASON 2 EVERYBODY!!!

In this episode, we are taking a look at Personal Branding, what it actually means, and why it is important to build your personal brand. In future episodes, we will dive deeper into various aspects of building a personal brand such as positioning, identifying a target audience, etc.

Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss ...

In this episode, we dive into the world of content marketing and its significance for your business. Content marketing is a multifaceted approach that can have a profound impact on your marketing efforts. We start by taking baby steps and understanding the core principles of content marketing.

We discuss:

1. The Definition of Content Marketing
2. The Purpose of Content Marketing
3. Types of Content
4. Creating a Content Strategy
5. The...