The 360° Marketing Show with Anusha Kannan
The 360° Marketing Show with Anusha Kannan is a full-stack, full-funnel marketing podcast that explores how it all connects, from brand and demand to systems, storytelling, customer retention, and strategy. Formerly The Marketing Woman Podcast, this show is for marketers who think beyond tactics and want to understand the whole engine. Each episode brings insights from Anusha and guests who know their domain and how it fits into the bigger picture!! It’s not a niche podcast. It’s a thinking one! → HUB: anushakannan.com/the-360degree-marketing-show-with-anushakannan
Episodes
Ever wonder what product marketing actually looks like inside HubSpot? In this episode (VIDEO ONLY ON YOUTUBE), I chat with Alex Rainford, PMM for Sales Hub, about what it really takes to drive pipeline, retention, and revenue in 2025. We get into full-funnel strategy, using AI without the fluff, working cross-functionally, and the PMM skills that actually move the needle. If you're a marketer looking to level up, this one'...
Why adoption doesn't mean product-market fit or revenue growth, and how GTM teams miss the conversion gap.
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🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
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🧠 ...
THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus
B2B marketing in 2025 isn’t about more leads, it’s about smarter strategy, tighter spend, & owning the pipeline. In this episode, we break down what top marketers are doing differently to align with finance, go deeper with verticals, and prove real ROI!
T I M E S T A M P S:
00:36 – Why Vertical GTM Is Outperforming Broad Plays
Frictionless targetin...
→ Download the PLG Activation Audit: https://www.anushakannan.com/360nucleus "You promised marriage. They came for coffee." That’s the mistake most PLG (product-led growth) strategies make...overpromising transformation before the user even knows what your product does!!
In this episode, Anusha Ramesh Kannan breaks down why your SaaS activation flow might be failing, and how to fix it using the Promise → Path → Payoff...
THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus
Most B2B brands are still selling like it's 2016.
Meanwhile, your buyers? They're behaving like consumers with higher expectations and zero patience!!
In this episode, we break down the real reason B2B is shifting and what your team needs to do next :)
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan....
Storytelling, burnout & broken UX, all while I chop onions. Welcome to Kitchen Marketing™ (just a segment by The 360° Marketing Show with Anusha Kannan)
This isn’t your usual podcast episode. I was mid-cooking (yes, quinoa included) when a wave of thoughts hit about the current state of marketing, so I hit record. No script. No setup. Just real talk!!
In this vlog-style episode, I share:
• Why marketing feels soul-deep ex...
You don’t need more content.
You need more clarity.
This episode breaks down why nothing you post feels right — even when you're doing everything "right."
Most marketers focus on attention.
The best brands create curiosity.
Here’s the one step most people skip before they ever get attention, trust, or sales.
🎁 Companion Resources for This Episode Download the Free Guide → https://anushakannan.com/360nucleus Download the FREE Question Ba...
VIDEO ONLY ON YOUTUBE!
Why do customers stop talking about your brand, even when your product works?In this episode of The 360° Marketing Show, Anusha sits down with Virginia Bryant, VP of Customer Marketing at Qualtrics (and formerly at Microsoft, GitHub, and Zendesk), to explore the often-missed power of post-sale marketing! Whether you’re in B2B or SaaS, this episode is packed with value on:- The difference between real advocacy...
You’re not a bad marketer.
You’re just solving the wrong problems! :)
In this intro episode of The 360° Marketing Show with Anusha Kannan, I’m walking through the mindset shift that changed everything for me, and why most great marketers still feel stuck.
🎯 Download your free companion tools →
anushakannan.com/360nucleus
Next week’s episode? A global [redacted] joins us to unpack how real customer marketing works. 👀
Subscribe, send to ...
Do you ever feel like you’re doing so much in marketing… but something still feels disconnected?
You’re not alone, and that’s exactly why I created The 360° Marketing Show with Anusha Ramesh Kannan.
Formerly The Marketing Woman Podcast, this show is an evolution:
a full-stack, full-funnel marketing lens for people who want to think clearly about how everything fits together.
We go beyond tactics.
Beyond vanity metrics.
And way beyond nic...
VIDEO EPISODE ONLY ON YOUTUBE!
Tired of building a “community” that turns into a ghost town?
In this episode of The Marketing Woman Podcast, I sat down with Matthew Carnevale, Head of Community at Exit Five, to break down what it really takes to build a high-impact B2B or creator-led community — and why most of them fail.
We cover:
- The difference between an audience and a real community
- Why most communities go silent after launch
- ...
VIDEO ONLY ON YOUTUBE! A SERIES FEATURING A UNIQUE PEEK INTO THE WORLD OF VC :)
What if you could raise money… before you even make money?
In this episode of Yappin’ Dollahs, I’m joined by Nomiki Petrolla (founder of PDS Lab + Theanna.io) to talk about how early-stage founders can use data to prove traction, attract investors, and make better decisions—without spending a fortune.
Whether you're bootstrapping or pre-revenue, this convo...
VIDEO ONLY ON YOUTUBE! A SERIES FEATURING A UNIQUE PEEK INTO THE WORLD OF VC :)
In this episode of Yappin' Dollahs, I sat down with Isabella Mandis—founder of Girls Into VC, Forbes 30 Under 30 honoree, and Harvard student—In this episode, I sit down with Isabella Mandis, Harvard student and founder of Girls Into VC, to talk about what it really takes to break into venture capital as a student, the reality of being a young founde...
VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
F1 isn’t just a sport, it’s one of the biggest marketing battlegrounds on the planet. In 2025, brands like Red Bull, Louis Vuitton, and Crypto.com are spending millions to be part of the action. But why? And how do F1 teams actually make money beyond racing? We’re breaking down the wild world of F1 sponsorships, AI-driven race strategies, and the insane marketing power of...
VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
If you work in marketing, you've probably heard the same concerns.
- Will AI take over marketing jobs
- Should I even bother learning new skills
- How do I stay relevant when AI does everything faster
- AI is not replacing marketers; it is replacing marketers who don’t adapt.
In this episode, we break down what AI can and can’t do in marketing, the high-value skills that w...
VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
I was reading this 1999 marketing book, and I couldn’t believe how relevant one of its lessons still is today. The wild part? Most marketers are still ignoring it.
We’re out here tweaking campaigns, chasing trends, and optimizing ad spend—but brands that actually win? They do something completely different.In this episode, I’m breaking down this forgotten marketing insight...
VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
Want to know how top brands turn events into revenue-driving machines? In this episode of The Marketing Woman Podcast, I sit down with Kayla Drake, a seasoned field marketing expert with experience at Apollo.io, Udemy, and Autodesk.
We break down how field marketing fuels B2B growth, the difference between event marketing and field marketing, and how to prove ROI from ...
VIDEO ONLY AVAILABLE ON YOUTUBE!
Everyone’s talking about AI. Automation. Personalization.And yeah, they matter. But while marketers are busy chasing trends, a much bigger shift is happening, and no one’s talking about it.
In this episode of The Marketing Woman Podcast, we’re diving into the real transformation shaping marketing in 2025. The best brands? They’ve stopped obsessing over lead gen and are playing a completely different g...
VIDEO ONLY ON YOUTUBE!
Most B2B case studies don’t work. They’re too generic, too long, and fail to actually help buyers make a decision.
In this episode, we break down:
✔️ The biggest mistakes companies make when writing case studies
✔️ Why most buyers don’t trust them (and how to fix that)
✔️ The psychology behind case studies that actually convert
✔️ How to structure your case studies for multiple decision-makers
✔️ What works in 2025,...
VIDEO ONLY ON YOUTUBE on The Marketing Woman Podcast
Have you ever wondered how to turn an idea into a real product—especially if you’re not technical? In this episode of The Marketing Woman Podcast, I sit down with Nomiki Petrolla, founder of PDS Lab, to break down exactly how to validate a startup idea, use data to make smarter decisions, and build an MVP without needing to code!! From avoiding the biggest mistakes founders mak...
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