The Marketing Woman

In this episode, we untangles the layers of UGC—its authenticity, the dynamic two-way street it creates, the diversity it brings, and why it's a true game-changer for cost-effective marketing. Real people, real stories—discover the magic of connecting with your audience in a way that transcends traditional marketing boundaries.

Follow Luis González on LinkedIn

Please feel free to contact me on LinkedIn or e-mail me at...

In this episode, we are learning how Customer Journey Mapping can help your marketing strategies by visualizing the path your customers take and uncovering their needs, emotions, and pain points. We cover everything from identifying customer personas to continuous improvement, to create remarkable customer experiences.

Templates and references:

1. Customer journey mapping 101: Definition, template & tips

2. HubSpot's templ...

In this episode, we're delving into the transformative power of Customer-Led Growth (CLG). Join us as we uncover what CLG is, and why it's crucial for your business, and provide practical strategies for harnessing this approach to drive sustainable growth.

Please feel free to contact me on LinkedIn or e-mail me at feedback@anushakannan.com.

Follow me on LinkedIn to never miss my journey!

Website: tmw.anushakannan.com

Note...

In this episode, we're diving deep into the world of neuroscience marketing. We unlock ;) the secrets of crafting irresistible Facebook ads using neuromarketing techniques, explore the power of heatmap analysis to understand user behavior, and reveal effective email marketing strategies. Get ready to take your marketing game to the next level as we decode the science behind consumer decisions.

Please feel free to contact me on...

💙 SEASON 3 💙

In this episode, we explore the framework of Conversational Marketing, revealing its potential to enhance customer engagement and understanding. From engaging visitors effectively to personalizing their experience and suggesting appropriate solutions, Conversational Marketing can revolutionize your business's approach.

In this episode, we are learning how you can humanize conversations with your website visitors,...

END OF SEASON 2!!💙 In this episode, we are taking a look at how to build a strong online presence and build your personal brand and how to measure the success of that in a very basic manner. Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!

Website: tmw.anushakannan.com

Bi-weekly catch-up: Follow me on Threads: https://www.threads.net/@them...

In this episode, we are taking a look at the essential steps to identify your target audience and develop a successful personal branding strategy. Discover various personal brand types and learn how to find your unique brand type. Explore the three key steps: research, define, and position, to effectively connect with your audience, communicate value, and solve their pain points and how to stay authentic and let your personal brand...

In this episode, we are thrilled to have a special guest, George Coudounaris, an esteemed marketing expert and host of "The B2B Playbook Podcast." With over 12,000 followers on LinkedIn, George is a trusted authority in the field. Join us as we delve into the captivating world of storytelling and its role in creating a unique brand story that resonates with audiences.

George shares his valuable insights on simplifying mar...

SEASON 2 EVERYBODY!!!

In this episode, we are taking a look at Personal Branding, what it actually means, and why it is important to build your personal brand. In future episodes, we will dive deeper into various aspects of building a personal brand such as positioning, identifying a target audience, etc.

Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss ...

In this episode, we dive into the world of content marketing and its significance for your business. Content marketing is a multifaceted approach that can have a profound impact on your marketing efforts. We start by taking baby steps and understanding the core principles of content marketing.

We discuss:

1. The Definition of Content Marketing
2. The Purpose of Content Marketing
3. Types of Content
4. Creating a Content Strategy
5. The...

In this episode, we are learning about Social Media Marketing on a surface level and understanding how businesses use them to drive engagement, brand awareness, and sales. Social Media Marketing has its depths and we will learn more about that in future episodes.

Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!

Website: tmw.anushakannan.com

In this episode, we are discussing the foundations of Marketing starting with the definition of Marketing, followed by the 7Ps- Integrated Marketing Mix, Market Research, and a simple little Marketing Plan.

Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!

Website: tmw.anushakannan.com

Timestamps:

2:02- Section 1 (What IS Marketing?)

3:05...

In this episode, we are discussing what customer segmentation and targeting are, and this is important to understand for your business to save $$$ we will also come back to this in the future when we move on to deeper marketing concepts.

Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!

Website: tmw.anushakannan.com

In this episode, we are discussing the power of storytelling in marketing, we are talking about a big beauty brand and keep in mind we are barely scratching the surface here, but it is a good place to start!

Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!

Website: tmw.anushakannan.com

In this episode, we are taking a closer look at the differences between B2B and B2C Marketing, “Aren’t all marketing the same?”, I had this question, which is why we are starting here. The Industry is rapidly changing, sure, but understanding Marketing Foundations sets you up in a different way.

Please feel free to reach out to me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!

Welcome to the Marketing Woman Podcast! If you are new to marketing, you are in the right place. Let's discuss Marketing, Analytics,  Business, Personal Branding, and much more. If you are switching fields it may seem intimidating, let's fix that. Sign up for our newsletter at

tmw.anushakannan.com, email me at feedback@tmw.anushakannan.com or reach out to me on LinkedIn

Let's get started!