The MarketPlace Code
The podcast that marketplaces every layer of the Walmart ecosystem. Hosted by Michael Lebhar, CEO of SellCord, each episode unpacks the strategies, data, and decisions shaping success inside Walmart’s ecosystem. From marketplace dynamics to in-store expansion, discover how leading brands are breaking barriers, scaling smarter, and redefining retail growth. If you want to go beyond the shelf and understand what truly drives Walmart's performance.
Episodes
Treating Walmart like a backup to Amazon is a massive profit leak. Retail buyers are actively looking for digitally native brands to replace stagnant legacy products on their physical shelves, making your e-commerce performance the ultimate gatekeeper to national retail distribution. Jake returns to the hot seat to map out the exact progression from an unknown third-party seller to a fully integrated Walmart retail supplier.
Retail shelf space is no longer guaranteed, and relying solely on legacy distribution models is becoming a slow profit leak. In an ecosystem where digital commerce directly dictates physical retail placement, brands must adapt to the fastest-growing marketplace or risk getting pushed out by agile, digital-native competitors. We sit down with Jake Lebhar, co-founder of Cellcord, to unpack how brands can successfully navigate the rap...
The biggest changes in retail rarely look dramatic while you’re living through them. They look like a new checkout lane, a new website flow, a new metric your merchant won’t stop talking about. Our first guest, Dallas Counts, spent 18 years inside Walmart and Sam’s Club across food, impulse, and entertainment e-commerce, and he connects those “small” shifts into a clear story of how Walmart became a tr...
Walmart Marketplace search is starting to feel less like typing keywords and more like having a conversation, and that shift can either unlock growth or quietly bury your listings. We dig into what “agentic search” really means for Walmart sellers and suppliers, how tools like Sparky fit into the future of Walmart.com, and why Walmart will likely evolve carefully instead of flipping the table on rankings overnight.
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Suppliers big in stores often leave money and leverage on the table online. We break down how established 1P brands can use Walmart Marketplace to control pricing, run fast promotions, send external traffic, and unlock data that transforms both ecommerce results and in-store conversations. The goal isn’t just incremental revenue; it’s a stronger, more defensible Walmart business across channels.
We start by mappi...
Ready to turn Walmart into your strongest growth channel? We break down exactly how to choose between 1P, DSV, and 3P, why WFS unlocks conversion and rank, and how to use marketplace proof to win store distribution with less risk and more leverage. Instead of pitching hypotheticals, we show how to arrive at hard data, conversion rates, search share, and regional heat maps that give buyers confidence and help you scale smart.
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