The Massive Agent Podcast: Lead Generation & Marketing Ideas for Real Estate Agents | Helping Realtors Sell More Homes

The Massive Agent Podcast: Lead Generation & Marketing Ideas for Real Estate Agents | Helping Realtors Sell More Homes

The Massive Agent Podcast, hosted by Dustin Brohm, promises to deliver real, actionable lead generation tips and strategies for real estate agents and other real estate professionals everywhere to bring in more leads and sell more homes. Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, creating a media company that happens to sell real estate. This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be gra... Show More

Episodes

Realtors should ask themselves one question, and then answer it honestly... are you using social media in a way that's helping your business, or hurting it?

As you'll hear this week, far too many Realtors are using social media in a way that's hurting their credibility as a professional and a marketer.


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Stress is a killer, and as Realtors and entrepreneurs, many of us don't do anything to prevent stress and anxiety. We just keep pushing and pushing, working harder and harder, until one day, the stress boils over. I'm one of those people.

This week's podcast is the story of what happened to me last week, and what I learned from it.

As I was just powerfully reminded, properly dealing with stress is extremely important. Es...

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Regardless who you are, who you know, or who your family is... if you don't put in the work, consistently doing the right things, you don't really stand a chance of being a successful Realtor long term. Liz Vaynerchuck Novello, an agent w/ Sotheby's in New Jersey learned this lesson firsthand after becoming a Realtor in early 2018.

We all overestimate how fast we'll become successful as Realtors. I sure as hell did....

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Imagine running the exact same Facebook Ad continuously for YEARS, and getting 1,000 real estate leads every single month from it. Sounds impossible?

Justin Robins, a top-producing Realtor in Ogden, Utah, would have to disagree. He's been running the exact same ads, every day, for years. In fact, he's been so consistent with his ads that some of them have over 10,000 comments and reactions on them.

In this episode, Justin sh...

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Want to know what to keep an eye out for so you can potentially earn yourself a six figure referral fee? Yeah, me too! Well you'll love this week's podcast.

The vast majority of real estate agents are laser focused on selling homes and condos. Which is good! Realtors should be focused and tunnel vision on the job of helping real estate buyers and sellers.

But sometimes being too tunnel visioned can cost you. Sometimes that t...

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Being a Realtor is hard. Real estate agents are in one of the most competitive professions there is. In my first year as a Realtor, I sold like 4 or 5 homes. My second year, 7 or 8. This business took me many years to get a handle on and to learn how to attract clients. 

Then there's Matthew Kane in Wilmington, NC. In his very first year as a Realtor, he sold 40 homes all by himself, without so much as a Transaction Coordinator....

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On Tuesday, I had the incredible honor of asking a question of John C Maxwell. Yes, THAT John C Maxwell. one of the most well known, most respected speakers, authors, and leaders in the world. His books have sold millions of copies. And little old me was able to ask him one question. Just one. So what did I ask him?

I asked John C Maxwell what advice he would give to a new real estate agent who is just starting out in the industry t...

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I'm exhausted. I've been busier and working harder these last few weeks than I have in a long time. The vast majority of it is really good, really exciting, and profitable. But at the same time, there are countless real estate agents who are feeling the opposite and are considering leaving the real estate industry.

We tell ourselves a lot of stories, for better or worse. One story that a staggering number of Realtors are te...

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This episode is a Realtors business survival guide for COVID-19 and the economic shock happening as a result of it. Every Realtor should be pivoting and making changes, both to their daily actions and to the marketing and messaging that we are putting out into the world. This episode discusses exactly what kind of marketing real estate agents can/should be doing, and how we need to adjust the messaging so that it's not ineffect...

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The current CoronaCrash that our stock market and overall economy is in the midst of is no joke. This damn virus, and the quarantines/shutdowns as a result, are already doing major damage. We don't yet know the extent that the housing market will be affected.

One thing is certain, real estate agents are scared, nervous, worried, and stressed. The uncertainty we're dealing with right now is causing many agents to take their f...

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When a single agent packs up and switches to a new brokerage, there's not much disruption to their daily routine. Sure, you update your website, social media profiles, and email signature, and get a few new yard signs, but that's about it.

But as you can imagine, a large real estate team has many more moving parts to consider and navigate when changing real estate brokerages. So when a large team switches, there's usual...

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Real estate industry, we may finally have a solution to end wire fraud. Safewire is a company using proprietary technology at the very beginning if a real estate transaction to completely eliminate any chance of wire fraud. This tech solution already exists, but it needs to be widely adopted by our industry in order to really make a difference.

But first off, what is wire fraud, how does it work, and can it really be stopped?

As yo...

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It’s not a question of if the coronavirus will affect Realtors and their businesses, but when, and to what extent. Coronavirus hysteria, or simple interest or concern) is everywhere. You can’t look anywhere online without seeing mention of the coronavirus, and you can’t visit any grocery store without seeing people hoarding bottled water and toilet paper… if they even had any in stock. There are plenty of medical professionals, inc...

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On Tuesday, I released Episode 560 of my "Massive Agent Minute" Alexa Flash Briefing. This was the very last episode. I decided that after 560 daily episodes of the flash briefing, it was time to end the show.

This episode is all about the reasons why I ultimately decided to end the show, and hopefully, you'll hear some takeaways that will help you improve the focus in your own life and real estate business.

For everyon...

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If you're a Realtor wanting to crush it on YouTube, then you need to learn from a plumber. That's right, a plumber holds the roadmap and blueprint for real estate agents to crush it on YouTube. So this week, we're talking to that plumber.

Roger Wakefield will say, "I am just a plumber."

Simple and matter of fact. But what Roger will also tell you is that he is JUST a plumber that is crushing it on social media, sp...

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How many Realtors can say that they sold $22 million of real estate in their very first year? I mean, *honestly* say. Not many! But our guest this week can. He can also say that he's sold over $2 BILLION in his 9 year career. So because he can say these things, we're having him on the Massive Agent Podcast to find out how the hell he did it!

Dan Lesniak is that agent. You've probably seen him around as Hyperfast Agent, h...

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Many real estate agents have tried their own video show or podcast, but it "didn't work" for them. In the 3 months they released weekly videos, they didn't reach the level of success or grow their audience as big as they expected they would. So naturally, they threw in the towel.

Then there's Ryan Hills, host of REsource.TV. He's been consistently doing his show every single week for TEN YEARS. Yeah, a decad...

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Success leaves clues. Those who have reached high levels of success did so by following certain paths and doing specific things. Our guest this week, Krista Mashore, is no different. Krista has now sold over 2,000 homes in her 18+ year career by being different, doing things in a unique way, and doing them over and over. How amazing is that! She has averaged more than 100 homes sold per year of her real estate career.

We're ...

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Should real estate agents be using TikTok? Gary Vee sure thinks so. And apparently, thousands of agents do too. Unless you've been living under a rock for the last 6 months, you've no doubt seen TikTok being talked about everywhere, and seen the short, creative videos shared pretty much everywhere.

Spend a few minutes following real estate related hashtags on TikTok and you'll see that real estate agents everywhere are ...

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We know Tarek El Moussa from his hit TV show on HGTV called Flip or Flop. But what most people don't know is that he started out in real estate as a Real Estate Agent. At the time, being on TV or having his own hit show never crossed his mind. But through the natural course of growing his real estate business as a Realtor, he found himself pitching the concept for Flip or Flop to HGTV.

What's crazy, as you'll hear in th...

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