In this episode, Sean, the owner of Brute Force Games in San Diego, California, joins us on the podcast.
Initially, Sean started an online venture selling card collections for additional income and turned that into a 4,800 sq. ft. game store. Having loved Magic: The Gathering since 1994, it's no wonder the game is also most popular at his store. Like most stores, Commander is the most popular format; however, unlike other stores, they only offer open play. There are no points for wins, as it's 100% casual.
From a competitive standpoint, Sean doesn't dabble in that realm often. However, during the RCQ season, he tries to hold a limited event as it is his favorite format to play. At the time of recording, Brute Force Games has been a WPN Premium store for 4-5 years. Moreover, the store has been Sean's full-time job for over 10 years and has ten employees.
These days, Sean's primary responsibility is looking at the bigger picture. However, he still likes to be involved with the store as he doesn't want to be too removed from the industry. He does share that he's not happy about the store's online presence and has hired a marketing team to address those issues. Furthermore, he says he should attend conventions to get the store's name out there.
Overall, Sean loves being around people. It's one of the benefits the store has brought him and something he didn't expect. From a big-picture standpoint, he's always had the idea of having a mini-mall where he is the landlord, but all the businesses support nerd and gaming culture. However, the idea of being a landlord has always created pause.
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