Travis, owner of the largest game store, Millennium Games, takes on the role of General Manager for Gamezenter in Roseville, Minnesota, which Travis denotes as the largest game store in the midwest.
One of the boons Travis sees with the store is its custom-developed add-on, which integrates directly with Shopify. He views this as a product that can be sold to other stores at some point.
While the store has a lot of inventory, there aren't enough employees. It's a main area of focus. Travis notes that high-level sales knowledge is needed to help elevate the store. Furthermore, bringing on people with experience in the gaming industry is necessary for product knowledge and custom service. Moreover, Travis has taken over ordering products due to his vast knowledge of industry expertise and his relationships with manufacturers.
The event space has growth potential and not just for gaming. 60% of the 22,000 sq. ft. is dedicated to gaming space. They've been able to host comedy events, and in addition to having their liquor license, it's drawn in crowds that maybe aren't into gaming. However, Travis has had to reduce some gaming space as he notes that more retail space is needed to facilitate sales. Travis sees many opportunities for Gamezenter to improve its operations. His goal is to revitalize the store. Travis views the opportunity as a challenge for himself. Travis and his relationship with Chris Petersen - the owner of Ghost Galaxy, Gamezenter, and Strange Stars -allow him to run the store through his vision, for the most part.
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