#240 How Mukta Parain is Transforming Beauty in the UAE

About Mukta Purain

Mukta Purain is the visionary founder and CEO of Miss Palatable, a pioneering beauty platform dedicated to ethical, sustainable, and transparent beauty. With a background in finance and a passion for conscious beauty, Mukta has been instrumental in reshaping the beauty industry in the UAE by curating high-performance clean beauty brands and advocating for mindful consumption. Her journey from asset management to launching an industry-leading ethical beauty platform is a testament to her entrepreneurial drive and commitment to sustainable living.

About This Episode

In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Mukta Purain to discuss her inspiring journey from the finance world to becoming a changemaker in the beauty industry. Mukta shares how personal experience led her to identify a gap in the UAE beauty market and how she turned that into an opportunity by launching Miss Palatable, a platform dedicated to clean, ethical, and sustainable beauty products.

Mukta delves into the challenges of bringing clean beauty to the GCC market, from navigating regulations to educating consumers on the importance of mindful consumption. She highlights the shift in beauty standards and how Miss Palatable ensures transparency in its product curation by working closely with brand founders. The discussion also touches on the significance of slow beauty, the impact of fear-based marketing, and how authenticity and inclusivity are reshaping the industry.

As an advocate for sustainability, Mukta emphasizes the importance of buying less but buying better, challenging conventional beauty norms. She provides valuable insights into what consumers should look for when choosing clean and sustainable beauty products and how purpose-driven businesses can thrive despite challenges

Quotes

3:23 - I find ourselves now becoming more of this hybrid platform where not only are we bringing in beauty brands, but we're also starting to work with homegrown brands and listing them on our website as well.

4:33 - The industry here has always been dominated by extremely large players, so that was a huge challenge in bringing in brand awareness.

6:10 - Transparency is even more important today than it was before.

7:01 - It's our responsibility to be transparent and that's why, when I'm curating brands, I'm really looking at that.

7:54 - I believe over the years we've built a level of trust with our customers and there's a certain expectation that comes out of products that we launch on Miss Palatable that it is our responsibility to make sure that we are very transparent in that sense.

9:25 - When it comes under sustainability, we're always focused on, especially within the beauty industry.

14:41 - Building a brand that is sustainable and ethical is probably the hardest type of brand to build. It's an extremely long journey.

15:14 - When things are not going your way, it's even more important to remind yourself of why you are doing it and have that motivate you to keep pushing forward.

15:45 - Keeping a balance is always a challenge. It is a work in progress.

16:25 – Other thing I've learned is learning to say no.

16:38 - Prioritizing where I have to be and where I cannot say no and where I don't really need to be and I should say no.

18:10 - I at least try and get my steps in.

18:32 - Enjoy the journey up ahead.

18:46 – Trust in the universe, to trust that everything is going to come together in time and to keep going.

Useful Links

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The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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