July 16, 2025 • 32 mins
About Dr. Craig Cook
Dr. Craig Cook is a transformative leader whose career spans healthcare and hospitality across the Middle East, Asia Pacific, the Caribbean, and the United States.
Formerly a professional opera singer and Disney entertainer, Craig transitioned into hospitality management before making a profound pivot into healthcare following his father's terminal cancer diagnosis.
Now serving as the CEO of the Brain and Performance Center in Dubai, Craig integrates high-touch hospitality principles into clinical care. He is also a devoted father to a nonverbal autistic son, an experience that fuels his mission to make healthcare more human, inclusive, and dignified.
About this Episode
In this deeply moving episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison speaks with Dr. Craig Cook about his extraordinary journey from hospitality to healthcare leadership—and the personal mission that drives it all. Craig shares how the passing of his father and raising a child with nonverbal autism became catalysts for creating a radically more compassionate and human-centered approach to medicine.
He offers a powerful behind-the-scenes look at how the Brain and Performance Center in Dubai blends clinical excellence with warmth, empathy, and dignity—turning cold, transactional healthcare experiences into deeply personal journeys. Craig discusses patient success stories, including his own son’s remarkable progress, and reveals how his team’s concierge-style care is reshaping the standard of neurological and cognitive treatment in the region.
This episode is a must-listen for healthcare professionals, caregivers, and anyone looking for inspiration on how personal experience can transform purpose into impact.
Quotes
1:13 – Healthcare wasn’t my first path—I started as an opera singer and Disney performer.
2:47 – My father’s passing led me to honor him by blending hospitality and healthcare.
3:31 – I wanted to rewrite the healthcare experience into something warm, personal, and dignified.
5:12 - My hospitality career was all about ensuring people had a good time.
5:50 – From valet to scent to music—every touchpoint should make patients feel welcome.
7:18 – We hire for talent, empathy, not just skill—that’s where true healing begins.
9:20 – At 104, he told me: “I don’t want to die, I just want my independence.”
11:04 – Despite access to the best therapies, it was our program that helped my son finally say, “Love you.”
12:01 – Hearing Zander speak brought me to a place I didn’t think was possible.
14:45 – Innovation matters, but never at the cost of human connection.
16:44 – I used to hire based on CVs—now I hire for heart and compassion.
19:10 – Okay is not enough. In healthcare, only excellence is acceptable.
20:37 – You are not alone. There’s a whole community that understands and supports you.
21:16 – We’re given two ears and one mouth for a reason—listen more, speak less.
22:44 - Know that there are people around that do care, that do understand, that do live this life
23:00 - Do focus on care and development of children with the autism spectrum disorder
24:12 – Inclusivity shouldn’t just be a slogan—it should be a lived value.
25:40 – My wife hiked to Everest Base Camp to raise awareness for autism.
27:30 – Joy can be found even in the hardest situations—my son taught me that.
28:09 – My Green Pill moment? Realizing that to care for others, I had to care for myself too.
28:51 – I went from good to g
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Hilmarie Hutchison (00:04):
Hello and welcome back to the Matrix Green
Pill podcast.
I'm your host, hilmarieHutchison, and today's guest
brings together compassion,innovation and purpose in a way
that truly transform how wethink about healthcare.
Dr Craig Cook is the CEO of theBrain and Performance Center
(00:27):
and a visionary leader whoseglobal career spans healthcare
and hospitality across theMiddle East, asia, pacific, the
Caribbean and the US.
But what makes Craig's storyespecially powerful is his
personal journey as a father toa nonverbal autistic son, a
journey that has shaped hisleadership and his mission to
(00:50):
make healthcare more human,inclusive and dignified.
Craig, welcome and thank you somuch for joining me today.
Dr. Craig Cook (00:58):
Thanks, Hilmarie .
It's a pleasure to be with you.
Hilmarie Hutchison (01:01):
As I mentioned in the intro, your
career certainly spanscontinents and industries.
Can you start by telling us abit about your background and
what led you to the UAE?
Dr. Craig Cook (01:13):
Well, quite honestly, healthcare wasn't a
path that I took early on.
I started as a professionalopera singer many, many years
ago.
I then moved to the US where Iworked for Walt Disney
Corporation in Orlando, where Iwas entertaining singing
Aladdin's A Whole New World tokids six shows a day.
(01:34):
I figured that that wasn'treally for me and my friends
were having a lot more funserving in restaurants around
the pool.
So I took a dabble into thehospitality arena and I really
enjoyed it.
I finished up a contract andmoved back to my hometown,
brisbane, australia, and startedwork in a hotel environment.
Shortly after then I found thebright lights of Dubai
(01:58):
entertaining and interesting, soI made the move to come to the
UAE.
So from there I spent the nextI'm going to say close on 15, 17
years in hospitality, workingmy way up through the ranks,
running restaurants, bars,operations and then into running
(02:19):
hotels.
I worked in the UAE, then Itraveled out to Thailand and I
did two years there.
Then I came back to the UAE,then off to Singapore for two
years and then back to the UAEagain.
So I spent the early part of mycareer as a hotel director of
operations, hotel manager,general manager, running the
(02:39):
hotel and hospitality approachto entertainment.
Hilmarie Hutchison (02:43):
Already an incredible start.
Okay, I'll let you continue.
Dr. Craig Cook (02:47):
Yeah.
So then it kind of took a turnfor me.
My father was diagnosed withterminal cancer and
unfortunately he passed away andit was my then wish to honor
him and give back.
An opportunity came up tocombine hospitality and
healthcare and to rewrite all ofthe playbook that I missed
(03:10):
during his treatment journey andhis care journey.
So I joined an amazingorganization, the Cleveland
Clinic in Alvedovi, where I setup the hospitality services team
, so the non-clinical team atthe facility, and then started
to weave the hospitalityelements of my background and
combine them with healthcare.
(03:31):
Now, fast forward a few moreyears.
I spent a number of years withthem in Abu Dhabi and then
joined the internationaloperations team, which focused
on a variety of other countries,be it Saudi Arabia, be it the
UK, be it the US.
So it took a varied approach.
So then I started to reallyembody my roots in hospitality
(03:55):
and then it weaved them into thehealthcare organization and
then got an opportunity to jointhe Brain and Performance Center
here in Dubai, and that's wherethe ability to really take that
to the next level took off.
So here at the Brain andPerformance Center we run a very
(04:15):
high touch, personalizedjourney and probably one of the
highest levels of conciergemedicine that I've had the
opportunity to be a part of.
Long-winded answer to youroriginal question, but that's
what's led us to where we arehere today.
Hilmarie Hutchison (04:29):
Wow, what a fantastic and interesting
history that you have, frombeing an opera singer, disney
singer, all the way to travelingto these various countries.
I'm really sorry about your dad.
That must have been a toughpart of your journey as well,
but I love what you took outfrom that is to wanting to give
back, to honor him throughgiving back, and then today to
(04:54):
be at the Brain and PerformanceCenter.
You often speak about bringingdignity and warmth into health
care.
Why do you believe hospitalityhas a place in clinical
environments?
Dr. Craig Cook (05:08):
For me personally, my hospitality
career was all about ensuringpeople had a good time.
When he was ill, theopportunity for me to spend long
days and nights in hospitalsand medical centers.
It was never entertaining, itwas a transactional experience.
(05:28):
It was a very cold andsometimes lonely experience.
So for me it was crucial to beable to find a way that that
journey for a patient or aclient or the family of the
people supporting that patientwas as enjoyable of the
experience as it could possiblybe.
(05:50):
That doesn't just happen.
It transcends every touch pointthroughout the facility and
that comes alongside when peopleturn up at the valet, when they
go through the front doors, theescalators, the scent that's in
the building, the music,everything is tailored to ensure
that level of heightenedservice.
(06:11):
Now forget the clinicalenvironment for a second.
But those hospitality touchpoints that people run through
are setting the stage or settingthe scene for those clinical
excellence opportunities as theygo forward.
So for me it was trulyimportant to try and take away
that cold transactionalexperience that no one ever
(06:35):
enjoys, to move into a placewhere it was a pleasure to come
to.
It was a warm experience, thatpeople had a family, they spent
time together and they trulyenjoyed the experience.
Hilmarie Hutchison (06:50):
It's incredible that you've had the
opportunity and that you havethe opportunity now to be able
to transform that experience,because it is certainly an awful
experience for both the patientand, as you mentioned, for the
loved ones to go through duringa really, really difficult time,
and hospitals can be verytransactional, very cold.
Can you maybe explain to ouraudience I know you've mentioned
(07:13):
from the concierge, from theparking, from everything?
Can you maybe walk through whatmakes it different?
Dr. Craig Cook (07:18):
I think it all starts with how we create the
team.
So it's not just about hiringfor skills.
It's about hiring for passion,for talent, for warmth, for
empathy.
And that's where it all starts.
The most critical part of thisjourney is having the right
people, having the right team.
(07:38):
So when people arrive and evenbefore their pre-registration
process, they have a clientambassador that is with them the
whole way through the journey.
It's not about calling a callcenter that's off-site.
It's about one-to-one directcommunication with their client
ambassador.
That is their VIP conciergethat ushers them through
(08:01):
everything, meets them onarrival, gets them the
appointment, takes them througheach element of their clinical
journey and then, once theirtreatment program is actually
finished, then continues tofollow up, offering them other
levels of care that can continuetheir journey with us.
(08:23):
So we find that after peopleactually complete their program,
they're still attached to us.
They still keep coming back forother levels of care and other
programs to ensure that theykeep that environment moving.
And they don't find it in manyother locations, but they do
find it with us here at theBrain and Performance.
Hilmarie Hutchison (08:45):
Center.
That's excellent.
It sounds really like such agood service that would really
have such a big impact onpeople's lives.
Do you maybe have a rewardingmoment or milestone or
experience that you've had sincejoining the Brain and
Performance Center?
Dr. Craig Cook (09:03):
I'll touch on two, if you don't mind.
One is with an adult and one isa very personal journey for me.
So we had a client here.
He was 104 years old, he hasactually completed his program
and he has passed.
This was quite a while ago, buthe was 104 years old.
He has actually completed hisprogram and he has passed.
This was quite a while ago, buthe was 104 years old and he came
(09:24):
to us as someone who reallywanted to continue his life and
live the best possible life foras long as he possibly could.
Now I said to him you knowwhat's really the reason for you
coming here?
And he said honestly, craig,I've had an amazing life.
I could die tomorrow and itwouldn't bother me in the least,
but I want to continue myjourney so I can have
(09:48):
independence, so my wife doesn'thave to shower me, I can go to
the bathroom by myself, I canfeed myself, and that really is
a testament to his journey withus.
He got the independence, he gotthe network, he got that warm
family environment with us thathe was looking for, because in a
(10:11):
, let's say, in a conciergemedicine environment, it's
highly personalized.
We take the time to understandthe individual and I think
that's one thing that's stuckwith me during that journey.
The other is personal and veryclose to home.
So not only am I the CEO of theBrain and Performance Center,
(10:33):
I'm a father of a child whoactually has nonverbal autism
and he's benefited greatly fromthe program.
So Xander, my son, was diagnosedat a very young age.
As I've said, I work for theCleveland Clinic and I believe
that we had the best care in theworld for him, had access to
(10:54):
every form of therapy on theplanet and it really didn't do
anything for him.
But going through the programhere, when he was admitted to
the Brandon Performance Programfor Youth, he went through the
program, the hyperbaric oxygentherapy program, with the
neuropsychology, with theoccupational therapy, with the
(11:18):
physical performance program, tobe able to support his journey.
He started off and you know thefirst few sessions nothing
really happened at all and mywife and I thought is this
really going to work for him?
I remember it as if it wasyesterday.
I co-sleep with Xander, so Iput him to bed every night and,
(11:39):
as a father does, I tell him Ilove him, I tuck him in and I
make sure that he goes off tosleep Early, 20th session of the
hyperbaric oxygen therapyprogram.
I tucked him in, like I doevery night.
I tell him, xander, papa lovesyou and he looked up at me and
said love you Honestly.
(12:01):
It took me to a place where Ididn't think things were
possible.
My wife and I had not given up,but we'd thought we'd explored
every form of treatment.
I'm not going to say Zender'snow fully verbal, but as he's
now gone through the programhe's able to phonetically say
the alphabet, he's able to count, he uses words on a sporadic
(12:24):
basis, with intent, hecommunicates, and this is all
due to the program that'shappening here at the Brain and
Performance Center.
So for me it's very personal.
For other parents it's alsovery personal.
We have children that come herein a wheelchair, with cerebral
palsy and very highly documented, and parents are giving
(12:44):
testimonials about they completethe program here and their
daughter or their son nowdoesn't need a wheelchair, is
using a walker and walkingassisted, but how that changes
their levels of independence intheir life is truly phenomenal.
So these are things keep mecoming back every day, some
personal and some that are madepersonal by the time that we
(13:09):
spend with these families.
Hilmarie Hutchison (13:10):
Thank you so much for sharing both those
experiences.
My goodness, as you say, forsomebody of 104 years to still
want his independence andthrough what you offer, you're
able to give him that for theremainder of his life Absolutely
fantastic.
And then, as you said, close tohome, it gave me chills when
you said, when Xander spoke forthe first time, I mean that must
(13:33):
be so rewarding and fantastic.
I simply cannot even imaginewhat that meant for you.
And, as you say, you canactually see the results of the
work that you are doing at thecenter.
It's absolutely incredible.
Now I know that your wish tohonor your dad, to give back,
was probably bigger than justthe center where you're working.
(13:56):
In what ways do you hope thatyour work will influence the
broader healthcare system in theUAE and in the region?
Dr. Craig Cook (14:05):
It's really important that we start to get
to a more inclusive, let's say,healthcare dynamic.
Now there are many thingshappening in Dubai and in the
UAE.
There are many things happeningin Dubai and in the UAE, you
know, creating new standards.
You know, in cutting edgediagnostics protocols, ai is
(14:31):
huge Want to make sure that notonly do we continue these
advancements, that works acrossall, let's say, healthcare
environments, but I don't wantto take away the human and
compassionate care approach towhat people really look for.
I went to an environment theother day, a healthcare
environment, where the person atreception was not a person at
(14:52):
reception, it was anAI-generated hologram.
Super cool, really really coolfrom a unique and cutting edge
standpoint.
But if you want to ask aquestion that's not able to be
answered, then it has to referyou to someone anyway.
It's not that human connectionapproach that affects families,
(15:15):
workplaces, communities.
It's not individualized.
So for me, whilst we try andbreak down barriers and come up
with the latest and greatest intechnology and creative
approaches, for me nothing ismore important in the healthcare
environment than that personalconnection between the nurse and
(15:39):
the patient, the physician andthe patient, the receptionist
and the patient.
At the end of the day.
People want to be recognized,people crave attention.
If technology makes processessimple, great.
But if they make processes morecomplicated it becomes a
frustrating transactionalexperience versus an enjoyable
(16:03):
personal connection experience,if you know what I mean.
Hilmarie Hutchison (16:06):
Yes, absolutely so.
While technology and AI can besuper cool, it needs to be used
in the right environment andcertainly when it comes to a
healthcare facility, there's gotto be that focus and the
personalized care, the humancare that people need during
really difficult times that theygo through.
I want to just go back to youmentioned.
(16:28):
Your process starts with theteam that you choose that's
going to be interacting withyour patients and with their
caregivers.
What are some of the keylessons that you've learned
about team engagement andcoaching?
Dr. Craig Cook (16:44):
I would say that for me I used to and this is
some self-reflection I used tojudge a lot of initial interview
screening from the CV, from thepiece of paper, from the words
on the page.
That has some level ofimportance.
But for me, it's thatconnection, it's that
(17:07):
conversation, it's that want toto be best in class is all good,
but people have either aninnate talent or a compassionate
approach or things like this.
That can't be learned in schooland university, it's just with
them.
It creates experience, itcreates trust and, at the end of
(17:32):
the day, better outcomes aretruly what's important in this
process From a recruitmentperspective.
We can all get it wrong.
We can all make a decision thatlooks good but may potentially
not be ideal.
So I think we take time to findthe right people.
(17:52):
We're not a fast turnaround,transactional recruitment
process, but we do get buy-infrom the team environment, from
the leadership environment, toensure that we're making good
decisions and getting not onlyskilled people but talented,
passionate people to join theteam.
(18:13):
So that, for me, is a reallycritical part of how we commence
the process.
Hilmarie Hutchison (18:18):
I think that's very good insight and I
think that's probably a mistakewe sometimes make.
When you're under pressure tofind somebody, that you settle
for somebody that's okay, ratherthan take the time, as you said
, during that recruitment phaseto find the right person for the
job and certainly, I think,anyone that's recruited people.
(18:39):
I have to say that we often getit wrong.
We don't always make the rightdecision, so I think maybe we
can do it a bit better if wejust slow down the process.
Dr. Craig Cook (18:49):
You're 100% right.
When people get under pressure,they take okay or take good,
and I've been there and I'm sureyou have as well.
We then think, oh, I needsomeone now, I need to fill a
hole, I need to get someone tobe able to support this, but
then we end up getting okay, andfor us, okay is not great.
(19:10):
Okay is not what we need totake care of our clients and
patients the way in which theydeserve.
So sometimes and you even hearthis from the team take a little
bit more time to get the rightperson versus bringing someone
in and after a few months havingto start again.
So when the team arereinforcing this, it tells us
(19:35):
that we're then on the rightpath.
Hilmarie Hutchison (19:37):
Yes, absolutely.
I also love what you said aboutdon't just judge by the words
on the CV, because some peoplehave an innate quality, that
compassion for people that's notnecessarily visible Just
looking at qualifications.
I think it's that personalinteraction where you'll
(19:58):
discover is this the kind ofperson that's going to have the
patience and compassion thatwill be needed dealing with sick
patients and also theircaregivers that's under pressure
and stressed during that time.
I want to just come back toXander and your experience with
him For parents and caregiversnavigating autism or other
(20:24):
neurological conditions.
What advice or message are youable to share with them or would
you like to share with them?
Dr. Craig Cook (20:32):
I think for me I have one clear message, and
it's you're not alone Now when Isay that it comes from a place
of acceptance, but for me itwasn't always that way.
I struggled for many, manyyears to accept the diagnosis
that Xander had to understandhow to be the best father, the
(20:56):
best husband, the best mentorfor him and to allow him to be
the best version of himself.
So for me it's about thenthrowing away the one size fits
all playbook and to reallylisten and observe.
And we were given the gift oftwo ears and one mouth for a
reason.
(21:17):
Sometimes I think that we needto listen twice as much as we
speak, but in Xander's case he'snot at a place where he's fully
verbal, so listening andobserving those cues are
critical.
But as families go through andnavigate the challenges that
exist with an autism diagnosis,it's really important to know
(21:40):
that you're not alone, becausemy wife and I felt for many
years that we're on an island,and the more and more people
that get diagnosed with autismspectrum disorder, the more and
more support groups, the moreand more families that are
touched by this diagnosis.
There's a lot more of us thatneed this level of support, of
(22:05):
care of knowing that sometimesyou just want to say I need help
.
So there are places out therethat can deliver that sort of
support, that necessary shoulder, that necessary care journey,
that necessary opportunity tosee change and to give
(22:25):
independence.
And that just comes back to myoriginal statement saying as a
parent, you're not alone anymore.
It used to be very much thatway, but now, when you get to a
level of acceptance where youaccept the diagnosis for what it
is, just know that there arepeople around that do care, that
(22:47):
do understand, that do livethis life.
And sometimes taking the firststep to connect with people like
this or with the Brain andPerformance Center that do focus
on care and development ofchildren with autism spectrum
disorder gives the opportunityto release some of that built up
(23:09):
tension and to be able to trulyhave someone on your side in
your camp that truly gets itwith a deep sense of empathy.
Hilmarie Hutchison (23:20):
I love that.
That's a brilliant messagebecause, again, that can be a
very lonely path and, as yousaid, you've experienced that
yourself.
And to know that you are notalone.
There are resources, there areplaces that can provide the
necessary support that is needed, and this space is growing.
It looks positive and thingscan only get better.
(23:43):
I love that, but also what yousaid about having two ears and
one mouth when it comes to thosethat are in our care,
especially parents with children, to throw away the
one-size-fits-all solutionListen more, observe more rather
than speaking.
So I think that was excellentadvice.
Thank you for sharing that.
Looking ahead, what's yourvision for the future of the
(24:07):
Brain and Performance Center andwhat drives you to keep pushing
boundaries?
Dr. Craig Cook (24:12):
So, for us, as we spoke about before, we're
really striving to create a newstandard in healthcare,
combining things like cuttingedge diagnostics to really
understand the cognitive andsocial dimensions of
neurological conditions.
It's really something thatwe're very focused on, you know.
And then we look at things likeinclusivity.
(24:34):
It's not just a label, it's notjust a catchphrase on a website
or a CSR initiative.
It's really about breaking downbarriers.
It's about finding ways to helppeople who truly need care.
Now for us, we're in a privatehealthcare business.
One thing that I always say is,in a transactional experience,
(24:59):
healthcare seems like a business.
It's run like a business and,don't get me wrong, people are
here to make money and to growopportunity.
Sure, but what I will say isthis we've done a partnership
with our parent company'sfoundation called the DP World
Foundation, where we're able togive back, we generate funds to
(25:24):
be able to support people whotruly need care.
So, for example, as we've said,autism spectrum disorder is a
very personal journey for us.
Very recently in April that wasAutism Awareness Month my wife
Lizelle she trekked to EverestBase Camp in aid of raising
awareness and funding forchildren who truly need support
(25:46):
and care.
This is a sacrifice that shetook to be able to truly take
the next step, to be able todrive further awareness, both
through corporate companies,through social media, through
other elements that are nottypically utilized to have
journeys of this type.
(26:07):
Many companies put inclusivityon the wall, but they don't
truly live it, breathe it andact upon it.
Versus now, without partnershipwith the DP World Foundation,
we're putting these efforts intoaction, so it is actually
giving back to people.
(26:28):
It is actually giving them theopportunity those who can't
afford the treatment to be ableto experience the joys of the
further development of theirchild.
Hilmarie Hutchison (26:41):
Fantastic.
You've not settled with whatyou've got yet.
You are pushing thoseboundaries.
You are looking for new ways tobring this to those who are
less fortunate that can stillthen benefit from that.
I also love what you're doingthrough the Brain and
Performance Center by makinghealthcare more human, inclusive
and dignified.
(27:02):
It's fantastic.
Keep up the good work.
I wish all the very best forthe brain and performance center
and for you as well.
Now we've come to the segmentof our show where I will ask you
some rapid fire questions, ourversion of a game show.
Are you ready?
Dr. Craig Cook (27:19):
I'm ready.
Hilmarie Hutchison (27:20):
One word to describe your leadership style
Supportive, the best lesson yourson has taught you.
Dr. Craig Cook (27:27):
That's a great question.
Joy can be found in even thehardest situations.
Hilmarie Hutchison (27:34):
Your go-to method for managing stress Alone
time, a healthcare trend thatyou're excited about.
Dr. Craig Cook (27:42):
Combining hospitality and healthcare.
Hilmarie Hutchison (27:45):
What is one thing that you do every day, no
matter how busy you get?
Dr. Craig Cook (27:50):
Relax.
Hilmarie Hutchison (27:51):
Good, Take some time.
Thank you very much for playingalong.
That was easy enough.
Now I would like to ask you oursignature Greenpool question.
Could you share an inspiring orlife-changing experience that
you have gone through yourGreenpool moment?
Dr. Craig Cook (28:09):
Sure, I think when I joined the Brain and
Performance Center as the CEO, Iwas a different person to what
I am today.
I've been here now well overtwo years.
I experienced the program formyself and my daughter was born
while I was here.
I saw a lot of people on a veryserious healthcare journey to
(28:33):
be able to live their best lifefor as long as they can.
It was a bit of an aha momentfor me.
I'm now nearing half a century,let's put it that way and my
daughter's not even two.
And I'd lived a hospitalitylife quote unquote long hours,
good food, all of the above.
So when I joined here, I joinedhere in good condition, but what
(28:57):
I did next has taken me fromgood condition to great
condition.
My motivation is to be therefor when my youngest daughter
graduates college.
My motivation is to walk myoldest and youngest daughter
down the aisle.
So I've had a healthcarecommitment journey since joining
(29:18):
the Brain and PerformanceCenter and that's really turned
my life around.
When I went through the programI've had the opportunity to go
through the neuropsychology, thephysical performance, a lot of
the hyperbaric oxygen therapyprogram that all adults go
through here.
I sleep better, I feel better.
I'm always on, I'm physicallyand mentally strong and I feel
(29:43):
great and mentally strong and Ifeel great.
So from that perspective, Itruly feel like this opportunity
has not only changed my son'slife, my family's life, but
personally it's changed my lifeand I'm truly grateful for the
experience.
Hilmarie Hutchison (29:59):
Well, I love that.
That your employment, your jobwhatever you want to call it has
such a profound impact on yourlife is truly remarkable.
Not only has it changed yourlife I love that you said you're
a different person today it'salso helped you with
breakthroughs with Zander.
So it's been an incrediblejourney these last two years and
(30:21):
I'm so happy for you and I'mreally grateful for the work
that you are doing.
Dr. Craig Cook (30:26):
I must say, though, marie, this is not done
alone.
We have a sensational team madeup of almost 80 different
nationalities.
We have a very strong team here, and the team do a tremendous
job day in and day out.
It wouldn't be possible if itwasn't for them, so I want to
(30:47):
give a big shout out to the team, who do a tremendous job here
at the Brain and PerformanceCenter, and to our partners at
DP World, who have brought thisamazing technology to the city
of Dubai and to the UAE.
Hilmarie Hutchison (31:00):
Thank you very much and, yes, a big shout
out to the whole team and alsoto DP World.
Thank you for that.
It's a fantastic service andone that many people are
benefiting from, and I'm surethere's even more to come, and
I'm looking forward to that.
Craig, thank you so much forsharing your incredibly moving
and inspiring story with us.
(31:20):
Your work certainly reminds usthat at the heart of healthcare
is humanity, and your journey isa powerful example of how
personal experience can shapeprofessional purpose.
Before we wrap up, where canour listeners learn more about
the Brain and Performance Centeror connect with you?
Dr. Craig Cook (31:38):
I think probably the easiest way to do it is
through our websitebraindubaicom.
It is our website.
Braindubaicom, it is ourwebsite.
We do have the ability toconnect through that.
It does have all of ourinformation there as well.
Or, by all means, people canreach out to me on LinkedIn or
on Instagram, whatever's mostconvenient for them.
(32:00):
So CraigCook01 would be myhandle, but probably the first
port of call would be to do somemore investigation on our
website, Braindubaicom.
Hilmarie Hutchison (32:11):
Super.
Thank you so much for sharingthat and, to our audience, thank
you for tuning in to anotherepisode of the Matrix Green Pill
Podcast.
If you found today'sconversation as impactful as I
have, please subscribe, leave usa five-star review and share it
with someone who might need tohear it.
Until next time, stay kind,stay curious and always lead
(32:36):
with compassion If you enjoy ourconversations please like and
subscribe.
Dr. Craig Cook (32:43):
See you next Wednesday.
Hello and welcome back to the Matrix Green
Pill podcast.
I'm your host, hilmarieHutchison, and today's guest
brings together compassion,innovation and purpose in a way
that truly transform how wethink about healthcare.
Dr Craig Cook is the CEO of theBrain and Performance Center
(00:27):
and a visionary leader whoseglobal career spans healthcare
and hospitality across theMiddle East, asia, pacific, the
Caribbean and the US.
But what makes Craig's storyespecially powerful is his
personal journey as a father toa nonverbal autistic son, a
journey that has shaped hisleadership and his mission to
(00:50):
make healthcare more human,inclusive and dignified.
Craig, welcome and thank you somuch for joining me today.
Dr. Craig Cook (00:58):
Thanks, Hilmarie .
It's a pleasure to be with you.
Hilmarie Hutchison (01:01):
As I mentioned in the intro, your
career certainly spanscontinents and industries.
Can you start by telling us abit about your background and
what led you to the UAE?
Dr. Craig Cook (01:13):
Well, quite honestly, healthcare wasn't a
path that I took early on.
I started as a professionalopera singer many, many years
ago.
I then moved to the US where Iworked for Walt Disney
Corporation in Orlando, where Iwas entertaining singing
Aladdin's A Whole New World tokids six shows a day.
(01:34):
I figured that that wasn'treally for me and my friends
were having a lot more funserving in restaurants around
the pool.
So I took a dabble into thehospitality arena and I really
enjoyed it.
I finished up a contract andmoved back to my hometown,
brisbane, australia, and startedwork in a hotel environment.
Shortly after then I found thebright lights of Dubai
(01:58):
entertaining and interesting, soI made the move to come to the
UAE.
So from there I spent the nextI'm going to say close on 15, 17
years in hospitality, workingmy way up through the ranks,
running restaurants, bars,operations and then into running
(02:19):
hotels.
I worked in the UAE, then Itraveled out to Thailand and I
did two years there.
Then I came back to the UAE,then off to Singapore for two
years and then back to the UAEagain.
So I spent the early part of mycareer as a hotel director of
operations, hotel manager,general manager, running the
(02:39):
hotel and hospitality approachto entertainment.
Hilmarie Hutchison (02:43):
Already an incredible start.
Okay, I'll let you continue.
Dr. Craig Cook (02:47):
Yeah.
So then it kind of took a turnfor me.
My father was diagnosed withterminal cancer and
unfortunately he passed away andit was my then wish to honor
him and give back.
An opportunity came up tocombine hospitality and
healthcare and to rewrite all ofthe playbook that I missed
(03:10):
during his treatment journey andhis care journey.
So I joined an amazingorganization, the Cleveland
Clinic in Alvedovi, where I setup the hospitality services team
, so the non-clinical team atthe facility, and then started
to weave the hospitalityelements of my background and
combine them with healthcare.
(03:31):
Now, fast forward a few moreyears.
I spent a number of years withthem in Abu Dhabi and then
joined the internationaloperations team, which focused
on a variety of other countries,be it Saudi Arabia, be it the
UK, be it the US.
So it took a varied approach.
So then I started to reallyembody my roots in hospitality
(03:55):
and then it weaved them into thehealthcare organization and
then got an opportunity to jointhe Brain and Performance Center
here in Dubai, and that's wherethe ability to really take that
to the next level took off.
So here at the Brain andPerformance Center we run a very
(04:15):
high touch, personalizedjourney and probably one of the
highest levels of conciergemedicine that I've had the
opportunity to be a part of.
Long-winded answer to youroriginal question, but that's
what's led us to where we arehere today.
Hilmarie Hutchison (04:29):
Wow, what a fantastic and interesting
history that you have, frombeing an opera singer, disney
singer, all the way to travelingto these various countries.
I'm really sorry about your dad.
That must have been a toughpart of your journey as well,
but I love what you took outfrom that is to wanting to give
back, to honor him throughgiving back, and then today to
(04:54):
be at the Brain and PerformanceCenter.
You often speak about bringingdignity and warmth into health
care.
Why do you believe hospitalityhas a place in clinical
environments?
Dr. Craig Cook (05:08):
For me personally, my hospitality
career was all about ensuringpeople had a good time.
When he was ill, theopportunity for me to spend long
days and nights in hospitalsand medical centers.
It was never entertaining, itwas a transactional experience.
(05:28):
It was a very cold andsometimes lonely experience.
So for me it was crucial to beable to find a way that that
journey for a patient or aclient or the family of the
people supporting that patientwas as enjoyable of the
experience as it could possiblybe.
(05:50):
That doesn't just happen.
It transcends every touch pointthroughout the facility and
that comes alongside when peopleturn up at the valet, when they
go through the front doors, theescalators, the scent that's in
the building, the music,everything is tailored to ensure
that level of heightenedservice.
(06:11):
Now forget the clinicalenvironment for a second.
But those hospitality touchpoints that people run through
are setting the stage or settingthe scene for those clinical
excellence opportunities as theygo forward.
So for me it was trulyimportant to try and take away
that cold transactionalexperience that no one ever
(06:35):
enjoys, to move into a placewhere it was a pleasure to come
to.
It was a warm experience, thatpeople had a family, they spent
time together and they trulyenjoyed the experience.
Hilmarie Hutchison (06:50):
It's incredible that you've had the
opportunity and that you havethe opportunity now to be able
to transform that experience,because it is certainly an awful
experience for both the patientand, as you mentioned, for the
loved ones to go through duringa really, really difficult time,
and hospitals can be verytransactional, very cold.
Can you maybe explain to ouraudience I know you've mentioned
(07:13):
from the concierge, from theparking, from everything?
Can you maybe walk through whatmakes it different?
Dr. Craig Cook (07:18):
I think it all starts with how we create the
team.
So it's not just about hiringfor skills.
It's about hiring for passion,for talent, for warmth, for
empathy.
And that's where it all starts.
The most critical part of thisjourney is having the right
people, having the right team.
(07:38):
So when people arrive and evenbefore their pre-registration
process, they have a clientambassador that is with them the
whole way through the journey.
It's not about calling a callcenter that's off-site.
It's about one-to-one directcommunication with their client
ambassador.
That is their VIP conciergethat ushers them through
(08:01):
everything, meets them onarrival, gets them the
appointment, takes them througheach element of their clinical
journey and then, once theirtreatment program is actually
finished, then continues tofollow up, offering them other
levels of care that can continuetheir journey with us.
(08:23):
So we find that after peopleactually complete their program,
they're still attached to us.
They still keep coming back forother levels of care and other
programs to ensure that theykeep that environment moving.
And they don't find it in manyother locations, but they do
find it with us here at theBrain and Performance.
Hilmarie Hutchison (08:45):
Center.
That's excellent.
It sounds really like such agood service that would really
have such a big impact onpeople's lives.
Do you maybe have a rewardingmoment or milestone or
experience that you've had sincejoining the Brain and
Performance Center?
Dr. Craig Cook (09:03):
I'll touch on two, if you don't mind.
One is with an adult and one isa very personal journey for me.
So we had a client here.
He was 104 years old, he hasactually completed his program
and he has passed.
This was quite a while ago, buthe was 104 years old.
He has actually completed hisprogram and he has passed.
This was quite a while ago, buthe was 104 years old and he came
(09:24):
to us as someone who reallywanted to continue his life and
live the best possible life foras long as he possibly could.
Now I said to him you knowwhat's really the reason for you
coming here?
And he said honestly, craig,I've had an amazing life.
I could die tomorrow and itwouldn't bother me in the least,
but I want to continue myjourney so I can have
(09:48):
independence, so my wife doesn'thave to shower me, I can go to
the bathroom by myself, I canfeed myself, and that really is
a testament to his journey withus.
He got the independence, he gotthe network, he got that warm
family environment with us thathe was looking for, because in a
(10:11):
, let's say, in a conciergemedicine environment, it's
highly personalized.
We take the time to understandthe individual and I think
that's one thing that's stuckwith me during that journey.
The other is personal and veryclose to home.
So not only am I the CEO of theBrain and Performance Center,
(10:33):
I'm a father of a child whoactually has nonverbal autism
and he's benefited greatly fromthe program.
So Xander, my son, was diagnosedat a very young age.
As I've said, I work for theCleveland Clinic and I believe
that we had the best care in theworld for him, had access to
(10:54):
every form of therapy on theplanet and it really didn't do
anything for him.
But going through the programhere, when he was admitted to
the Brandon Performance Programfor Youth, he went through the
program, the hyperbaric oxygentherapy program, with the
neuropsychology, with theoccupational therapy, with the
(11:18):
physical performance program, tobe able to support his journey.
He started off and you know thefirst few sessions nothing
really happened at all and mywife and I thought is this
really going to work for him?
I remember it as if it wasyesterday.
I co-sleep with Xander, so Iput him to bed every night and,
(11:39):
as a father does, I tell him Ilove him, I tuck him in and I
make sure that he goes off tosleep Early, 20th session of the
hyperbaric oxygen therapyprogram.
I tucked him in, like I doevery night.
I tell him, xander, papa lovesyou and he looked up at me and
said love you Honestly.
(12:01):
It took me to a place where Ididn't think things were
possible.
My wife and I had not given up,but we'd thought we'd explored
every form of treatment.
I'm not going to say Zender'snow fully verbal, but as he's
now gone through the programhe's able to phonetically say
the alphabet, he's able to count, he uses words on a sporadic
(12:24):
basis, with intent, hecommunicates, and this is all
due to the program that'shappening here at the Brain and
Performance Center.
So for me it's very personal.
For other parents it's alsovery personal.
We have children that come herein a wheelchair, with cerebral
palsy and very highly documented, and parents are giving
(12:44):
testimonials about they completethe program here and their
daughter or their son nowdoesn't need a wheelchair, is
using a walker and walkingassisted, but how that changes
their levels of independence intheir life is truly phenomenal.
So these are things keep mecoming back every day, some
personal and some that are madepersonal by the time that we
(13:09):
spend with these families.
Hilmarie Hutchison (13:10):
Thank you so much for sharing both those
experiences.
My goodness, as you say, forsomebody of 104 years to still
want his independence andthrough what you offer, you're
able to give him that for theremainder of his life Absolutely
fantastic.
And then, as you said, close tohome, it gave me chills when
you said, when Xander spoke forthe first time, I mean that must
(13:33):
be so rewarding and fantastic.
I simply cannot even imaginewhat that meant for you.
And, as you say, you canactually see the results of the
work that you are doing at thecenter.
It's absolutely incredible.
Now I know that your wish tohonor your dad, to give back,
was probably bigger than justthe center where you're working.
(13:56):
In what ways do you hope thatyour work will influence the
broader healthcare system in theUAE and in the region?
Dr. Craig Cook (14:05):
It's really important that we start to get
to a more inclusive, let's say,healthcare dynamic.
Now there are many thingshappening in Dubai and in the
UAE.
There are many things happeningin Dubai and in the UAE, you
know, creating new standards.
You know, in cutting edgediagnostics protocols, ai is
(14:31):
huge Want to make sure that notonly do we continue these
advancements, that works acrossall, let's say, healthcare
environments, but I don't wantto take away the human and
compassionate care approach towhat people really look for.
I went to an environment theother day, a healthcare
environment, where the person atreception was not a person at
(14:52):
reception, it was anAI-generated hologram.
Super cool, really really coolfrom a unique and cutting edge
standpoint.
But if you want to ask aquestion that's not able to be
answered, then it has to referyou to someone anyway.
It's not that human connectionapproach that affects families,
(15:15):
workplaces, communities.
It's not individualized.
So for me, whilst we try andbreak down barriers and come up
with the latest and greatest intechnology and creative
approaches, for me nothing ismore important in the healthcare
environment than that personalconnection between the nurse and
(15:39):
the patient, the physician andthe patient, the receptionist
and the patient.
At the end of the day.
People want to be recognized,people crave attention.
If technology makes processessimple, great.
But if they make processes morecomplicated it becomes a
frustrating transactionalexperience versus an enjoyable
(16:03):
personal connection experience,if you know what I mean.
Hilmarie Hutchison (16:06):
Yes, absolutely so.
While technology and AI can besuper cool, it needs to be used
in the right environment andcertainly when it comes to a
healthcare facility, there's gotto be that focus and the
personalized care, the humancare that people need during
really difficult times that theygo through.
I want to just go back to youmentioned.
(16:28):
Your process starts with theteam that you choose that's
going to be interacting withyour patients and with their
caregivers.
What are some of the keylessons that you've learned
about team engagement andcoaching?
Dr. Craig Cook (16:44):
I would say that for me I used to and this is
some self-reflection I used tojudge a lot of initial interview
screening from the CV, from thepiece of paper, from the words
on the page.
That has some level ofimportance.
But for me, it's thatconnection, it's that
(17:07):
conversation, it's that want toto be best in class is all good,
but people have either aninnate talent or a compassionate
approach or things like this.
That can't be learned in schooland university, it's just with
them.
It creates experience, itcreates trust and, at the end of
(17:32):
the day, better outcomes aretruly what's important in this
process From a recruitmentperspective.
We can all get it wrong.
We can all make a decision thatlooks good but may potentially
not be ideal.
So I think we take time to findthe right people.
(17:52):
We're not a fast turnaround,transactional recruitment
process, but we do get buy-infrom the team environment, from
the leadership environment, toensure that we're making good
decisions and getting not onlyskilled people but talented,
passionate people to join theteam.
(18:13):
So that, for me, is a reallycritical part of how we commence
the process.
Hilmarie Hutchison (18:18):
I think that's very good insight and I
think that's probably a mistakewe sometimes make.
When you're under pressure tofind somebody, that you settle
for somebody that's okay, ratherthan take the time, as you said
, during that recruitment phaseto find the right person for the
job and certainly, I think,anyone that's recruited people.
(18:39):
I have to say that we often getit wrong.
We don't always make the rightdecision, so I think maybe we
can do it a bit better if wejust slow down the process.
Dr. Craig Cook (18:49):
You're 100% right.
When people get under pressure,they take okay or take good,
and I've been there and I'm sureyou have as well.
We then think, oh, I needsomeone now, I need to fill a
hole, I need to get someone tobe able to support this, but
then we end up getting okay, andfor us, okay is not great.
(19:10):
Okay is not what we need totake care of our clients and
patients the way in which theydeserve.
So sometimes and you even hearthis from the team take a little
bit more time to get the rightperson versus bringing someone
in and after a few months havingto start again.
So when the team arereinforcing this, it tells us
(19:35):
that we're then on the rightpath.
Hilmarie Hutchison (19:37):
Yes, absolutely.
I also love what you said aboutdon't just judge by the words
on the CV, because some peoplehave an innate quality, that
compassion for people that's notnecessarily visible Just
looking at qualifications.
I think it's that personalinteraction where you'll
(19:58):
discover is this the kind ofperson that's going to have the
patience and compassion thatwill be needed dealing with sick
patients and also theircaregivers that's under pressure
and stressed during that time.
I want to just come back toXander and your experience with
him For parents and caregiversnavigating autism or other
(20:24):
neurological conditions.
What advice or message are youable to share with them or would
you like to share with them?
Dr. Craig Cook (20:32):
I think for me I have one clear message, and
it's you're not alone Now when Isay that it comes from a place
of acceptance, but for me itwasn't always that way.
I struggled for many, manyyears to accept the diagnosis
that Xander had to understandhow to be the best father, the
(20:56):
best husband, the best mentorfor him and to allow him to be
the best version of himself.
So for me it's about thenthrowing away the one size fits
all playbook and to reallylisten and observe.
And we were given the gift oftwo ears and one mouth for a
reason.
(21:17):
Sometimes I think that we needto listen twice as much as we
speak, but in Xander's case he'snot at a place where he's fully
verbal, so listening andobserving those cues are
critical.
But as families go through andnavigate the challenges that
exist with an autism diagnosis,it's really important to know
(21:40):
that you're not alone, becausemy wife and I felt for many
years that we're on an island,and the more and more people
that get diagnosed with autismspectrum disorder, the more and
more support groups, the moreand more families that are
touched by this diagnosis.
There's a lot more of us thatneed this level of support, of
(22:05):
care of knowing that sometimesyou just want to say I need help
.
So there are places out therethat can deliver that sort of
support, that necessary shoulder, that necessary care journey,
that necessary opportunity tosee change and to give
(22:25):
independence.
And that just comes back to myoriginal statement saying as a
parent, you're not alone anymore.
It used to be very much thatway, but now, when you get to a
level of acceptance where youaccept the diagnosis for what it
is, just know that there arepeople around that do care, that
(22:47):
do understand, that do livethis life.
And sometimes taking the firststep to connect with people like
this or with the Brain andPerformance Center that do focus
on care and development ofchildren with autism spectrum
disorder gives the opportunityto release some of that built up
(23:09):
tension and to be able to trulyhave someone on your side in
your camp that truly gets itwith a deep sense of empathy.
Hilmarie Hutchison (23:20):
I love that.
That's a brilliant messagebecause, again, that can be a
very lonely path and, as yousaid, you've experienced that
yourself.
And to know that you are notalone.
There are resources, there areplaces that can provide the
necessary support that is needed, and this space is growing.
It looks positive and thingscan only get better.
(23:43):
I love that, but also what yousaid about having two ears and
one mouth when it comes to thosethat are in our care,
especially parents with children, to throw away the
one-size-fits-all solutionListen more, observe more rather
than speaking.
So I think that was excellentadvice.
Thank you for sharing that.
Looking ahead, what's yourvision for the future of the
(24:07):
Brain and Performance Center andwhat drives you to keep pushing
boundaries?
Dr. Craig Cook (24:12):
So, for us, as we spoke about before, we're
really striving to create a newstandard in healthcare,
combining things like cuttingedge diagnostics to really
understand the cognitive andsocial dimensions of
neurological conditions.
It's really something thatwe're very focused on, you know.
And then we look at things likeinclusivity.
(24:34):
It's not just a label, it's notjust a catchphrase on a website
or a CSR initiative.
It's really about breaking downbarriers.
It's about finding ways to helppeople who truly need care.
Now for us, we're in a privatehealthcare business.
One thing that I always say is,in a transactional experience,
(24:59):
healthcare seems like a business.
It's run like a business and,don't get me wrong, people are
here to make money and to growopportunity.
Sure, but what I will say isthis we've done a partnership
with our parent company'sfoundation called the DP World
Foundation, where we're able togive back, we generate funds to
(25:24):
be able to support people whotruly need care.
So, for example, as we've said,autism spectrum disorder is a
very personal journey for us.
Very recently in April that wasAutism Awareness Month my wife
Lizelle she trekked to EverestBase Camp in aid of raising
awareness and funding forchildren who truly need support
(25:46):
and care.
This is a sacrifice that shetook to be able to truly take
the next step, to be able todrive further awareness, both
through corporate companies,through social media, through
other elements that are nottypically utilized to have
journeys of this type.
(26:07):
Many companies put inclusivityon the wall, but they don't
truly live it, breathe it andact upon it.
Versus now, without partnershipwith the DP World Foundation,
we're putting these efforts intoaction, so it is actually
giving back to people.
(26:28):
It is actually giving them theopportunity those who can't
afford the treatment to be ableto experience the joys of the
further development of theirchild.
Hilmarie Hutchison (26:41):
Fantastic.
You've not settled with whatyou've got yet.
You are pushing thoseboundaries.
You are looking for new ways tobring this to those who are
less fortunate that can stillthen benefit from that.
I also love what you're doingthrough the Brain and
Performance Center by makinghealthcare more human, inclusive
and dignified.
(27:02):
It's fantastic.
Keep up the good work.
I wish all the very best forthe brain and performance center
and for you as well.
Now we've come to the segmentof our show where I will ask you
some rapid fire questions, ourversion of a game show.
Are you ready?
Dr. Craig Cook (27:19):
I'm ready.
Hilmarie Hutchison (27:20):
One word to describe your leadership style
Supportive, the best lesson yourson has taught you.
Dr. Craig Cook (27:27):
That's a great question.
Joy can be found in even thehardest situations.
Hilmarie Hutchison (27:34):
Your go-to method for managing stress Alone
time, a healthcare trend thatyou're excited about.
Dr. Craig Cook (27:42):
Combining hospitality and healthcare.
Hilmarie Hutchison (27:45):
What is one thing that you do every day, no
matter how busy you get?
Dr. Craig Cook (27:50):
Relax.
Hilmarie Hutchison (27:51):
Good, Take some time.
Thank you very much for playingalong.
That was easy enough.
Now I would like to ask you oursignature Greenpool question.
Could you share an inspiring orlife-changing experience that
you have gone through yourGreenpool moment?
Dr. Craig Cook (28:09):
Sure, I think when I joined the Brain and
Performance Center as the CEO, Iwas a different person to what
I am today.
I've been here now well overtwo years.
I experienced the program formyself and my daughter was born
while I was here.
I saw a lot of people on a veryserious healthcare journey to
(28:33):
be able to live their best lifefor as long as they can.
It was a bit of an aha momentfor me.
I'm now nearing half a century,let's put it that way and my
daughter's not even two.
And I'd lived a hospitalitylife quote unquote long hours,
good food, all of the above.
So when I joined here, I joinedhere in good condition, but what
(28:57):
I did next has taken me fromgood condition to great
condition.
My motivation is to be therefor when my youngest daughter
graduates college.
My motivation is to walk myoldest and youngest daughter
down the aisle.
So I've had a healthcarecommitment journey since joining
(29:18):
the Brain and PerformanceCenter and that's really turned
my life around.
When I went through the programI've had the opportunity to go
through the neuropsychology, thephysical performance, a lot of
the hyperbaric oxygen therapyprogram that all adults go
through here.
I sleep better, I feel better.
I'm always on, I'm physicallyand mentally strong and I feel
(29:43):
great and mentally strong and Ifeel great.
So from that perspective, Itruly feel like this opportunity
has not only changed my son'slife, my family's life, but
personally it's changed my lifeand I'm truly grateful for the
experience.
Hilmarie Hutchison (29:59):
Well, I love that.
That your employment, your jobwhatever you want to call it has
such a profound impact on yourlife is truly remarkable.
Not only has it changed yourlife I love that you said you're
a different person today it'salso helped you with
breakthroughs with Zander.
So it's been an incrediblejourney these last two years and
(30:21):
I'm so happy for you and I'mreally grateful for the work
that you are doing.
Dr. Craig Cook (30:26):
I must say, though, marie, this is not done
alone.
We have a sensational team madeup of almost 80 different
nationalities.
We have a very strong team here, and the team do a tremendous
job day in and day out.
It wouldn't be possible if itwasn't for them, so I want to
(30:47):
give a big shout out to the team, who do a tremendous job here
at the Brain and PerformanceCenter, and to our partners at
DP World, who have brought thisamazing technology to the city
of Dubai and to the UAE.
Hilmarie Hutchison (31:00):
Thank you very much and, yes, a big shout
out to the whole team and alsoto DP World.
Thank you for that.
It's a fantastic service andone that many people are
benefiting from, and I'm surethere's even more to come, and
I'm looking forward to that.
Craig, thank you so much forsharing your incredibly moving
and inspiring story with us.
(31:20):
Your work certainly reminds usthat at the heart of healthcare
is humanity, and your journey isa powerful example of how
personal experience can shapeprofessional purpose.
Before we wrap up, where canour listeners learn more about
the Brain and Performance Centeror connect with you?
Dr. Craig Cook (31:38):
I think probably the easiest way to do it is
through our websitebraindubaicom.
It is our website.
Braindubaicom, it is ourwebsite.
We do have the ability toconnect through that.
It does have all of ourinformation there as well.
Or, by all means, people canreach out to me on LinkedIn or
on Instagram, whatever's mostconvenient for them.
(32:00):
So CraigCook01 would be myhandle, but probably the first
port of call would be to do somemore investigation on our
website, Braindubaicom.
Hilmarie Hutchison (32:11):
Super.
Thank you so much for sharingthat and, to our audience, thank
you for tuning in to anotherepisode of the Matrix Green Pill
Podcast.
If you found today'sconversation as impactful as I
have, please subscribe, leave usa five-star review and share it
with someone who might need tohear it.
Until next time, stay kind,stay curious and always lead
(32:36):
with compassion If you enjoy ourconversations please like and
subscribe.
Dr. Craig Cook (32:43):
See you next Wednesday.
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