#270 Sacha Christe: When Profit Pays the Bills but Purpose Pays Back Forever

About Sacha Christe

Sacha Christe is the founder and head of growth at Emirates Graphic, a Dubai-based digital agency that has grown from a solo bootstrapped venture into a 36-member global team across three countries. Originally from Switzerland, Sacha moved to Dubai at 17 to pursue entrepreneurship and has since built a career defined by resilience, execution, and mission-driven innovation.

Over the past 12 years, he has delivered more than 400 digital products, co-founded seven startups, and supported countless entrepreneurs on their business journeys. His leadership philosophy is grounded in long-term value creation, choosing quality over quantity, and building with purpose. Today, Sacha continues to scale successful digital ventures, while also actively mentoring emerging founders across the region through universities, incubators, and business councils.

About this Episode

In this inspiring conversation, Sacha Christe shares his remarkable journey from a young entrepreneur arriving in Dubai with limited resources to the visionary force behind Emirates Graphic.

He opens up about the early challenges of building a business in a new country, the importance of showing up despite setbacks, and why resilience and belief in your mission matter more than initial success. Sacha explains how saying “yes” to everything at the start taught him hard lessons about client selection, delivery, and long-term partnership, sparking a shift toward choosing quality clients and projects with aligned values.

We discuss how Sacha scaled from freelancers to international offices, the power of sticking with the right people, and the moment he chose not to return home even when things were toughest, a decision that changed everything.

Sacha also shares practical guidance for founders on product-market fit, knowing when to pivot or shut down a project, and the role of purpose in building a company that lasts. He explains why networking and surrounding yourself with the right people can accelerate your entrepreneurial path, and why building with passion and purpose pays off well beyond profit.

Whether you're a first-time founder or a seasoned entrepreneur, this episode is full of honest insights, mindset shifts, and real-world lessons from someone who has built, rebuilt, and continues to lift others along the way.

Quotes

2:30 - The belief that if you keep showing up, if you keep trying, you know, opportunities will come your way.

 3:14 - I realized that my passion had to do with digital transformation, marketing, building digital products. And that's why I ventured myself into Emirates Graphic and I grew it from there.

 4:49 - It taught me to change this model to basically underpromising and over-delivering, and most importantly, focus on quality of client, not just working with anybody that comes my way, but really making sure that we select clients that we believe in, clients that we know for a fact that we can help, and clients that we know for a fact that we can deliver what they expect to receive from our side.

 6:22 - We want to work with projects that we believe in and entrepreneurs that we believe in.

 6:51 - We're not just the company that will come in and take on the project, deliver the project, and then move on to another client.

 7:08 - We want to be part of that success. And in order to be part of that success, not only do we need to be aligned with those entrepreneurs in terms of their vision, motivation, and ambition, but we also need to believe in the product that they want to build.

 11:56 - What I want to say is once you get to a point where you have built a cert

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