🚨 BREAKING BONUS EPISODE! 🚨
The Utah Hockey Club has officially revealed its permanent name: The Utah Mammoth. In this quick-hit emergency spelunk, Matt breaks down the name reveal, digs into the branding rollout, unpacks the community-driven process (for better or worse), and gives you his honest thoughts on the new identity.
From “Tusks Up” to Mammoth Sands font, from YouTube leaks to puff pieces, and from potential lawsuits to paleontology, it’s all here. Plus: why Blizz would’ve been a branding disaster, and how Utah avoided going full Boaty McBoatface.
đź’Ą First reactions
 💥 Hidden logo meanings
 💥 What’s next for merch, jerseys, and goal horns
 💥 And a fiery warning for other expansion teams: never let fans name your franchise
This is one you won’t want to miss—especially if you snagged that now-vintage Utah Hockey Club merch. 🎧
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